Welcome to the Life360 Prelaunch Site and Blog

Thanks for checking out our prelaunch site! Life360’s mission is simple: help families take care of life’s what-ifs, both large and small. Here is a brief introduction to our company:

What are we working on?

We are building a service that allows our customers to use the web to manage everything related to their family’s safety, security, and communications in one place. Sign up, fill out a quick profile, and then pick and choose from avariety of tools that can do everything from keeping your family connected after a major disaster to letting you know if your teenager misses curfew to getting instant help in an emergency situation to making sure that your toddler is always a button click away.

Interesting! Can you be a bit more specific?
We know that every family has its own unique concerns, so it is impossible to create a one-size-fits-all service that isn’t overwhelmingly complex. We solve this problem by providing our users with a single web portal that then allows them to choose from a set of tools, each of which addresses a specific need.

Basically, we can ask you “what are the top 5 things you worry about” and we will probably have an application that takes care of each one.

Let’s take the example of the Smith family which consists of two parents, a teenager, a preschooler, a toddler, and a dog. The top five things the Smiths might worry about are the following:

1. Their toddler getting lost at the mall or park

2. The teenager going out and getting in trouble at night

3. Major natural disasters (the Smiths live in the San Francisco Bay Area, a high risk zone for earthquakes and wildfires)

4. Someone being in an accident and not getting the right care—or the family not finding out what happened

5. The dog running away

Each of these concerns can be directly addressed using a Life360 tool. For the
Smith family, we would provide the following solutions:

• Curfew Monitor to take the worry out of waiting for 16-year-old Jill to come home at night
• TrackMe to make sure 2-year-old Tammy is on her mom’s radar at all times
• LiveID to make sure that emergency responders or good Samaritans can help you in case of a medical emergency
• Emergency Messenger to keep the family connected even if most infrastructure fails
• Pet Tracker so that the family quadruped is accounted for

Because all tools are part of the Life360 service, you can manage them all from one place. It’s cheaper, easier, and exponentially faster than signing up for 5 different services from 5 different companies. We’ll be posting specific information on each of our tools shortly.

How do we do it?
For all you techies out there, our core technology is an integrated multi-channel messaging, tracking, and mobile communications system. We essentially combine messaging (voice, SMS, data, IM, email), GPS tracking, emergency management, and smartphone technology into a platform that can be accessed and managed through a simple set of APIs.

I have an idea for a cool tool!

Please challenge our creativity and tell us what we’ve missed! Recommend an idea for a tool to us, and if we end up selecting and building it, we will send you a free Emergency Preparedness Kit (we normally sell them for $124.95) and a free Life360 account for life.

Developer API

We are working on a third-party developer API that will allow people in the community to build their own widgets on our platform and offer it to other Life360 users. For more information on the developer platform, send an email to alex at life360.com . The developer platform is still in its early stages so we would value any input you can provide.