Life360 Inc.'s Writing

Seriously… What's in a Name?

Would a CEO by any other name be as successful? The guys who wrote Freakonomics raise a similar question in one of their recent New York Times blog post. The answer? No, they say, names don’t affect how successful or unsuccessful someone is. But the importance of names is not a point of universal agreement…. Read more »

Blogger Spotlight on Jackie Burrell

Formerly the education and family reporter and currently food editor for the Bay Area’s San Jose Mercury News, Contra Costa Times, and Oakland Tribune, Jackie Burrell is no stranger to putting her family experience into words. She’s also writing online for the Bay Area News Group’s parenting blog, aPARENTly Speaking, and’s Young Adults section…. Read more »

Road Ready Dogs: Best Pooches for a Trip

So many people can’t live without their dog, however, when it comes time to visit family during the holidays or take that much needed vacation, Fido usually gets shacked up with an acquaintance or sent to the kettle. But, says Marguerite Cimino—owner of For Paws pet store in Fairfax, California—provided your beloved pooch has the… Read more »

Blogger Spotlight on Vered Deleeuw of MomGrind

Vered Deleeuw is a blogger for hire, a term you didn’t hear much up until recently. But Deleeuw is among a burgeoning number of tech savvy writers ready to help individuals and companies find an audience on the web. She also keeps a personal blog, in which she talks about everything from blogging to Obama’s… Read more »

Puppy mills, swine flu, and crazy things one parent says

Consider punishing your children… with love. How unhealthy are pets at your local pet store? Most parents aren’t giving their kids the H1N1 flu shot. Hazing: not just a problem for boys. And for laughs, you should follow @sh*tmydadsays on Twitter.

The Hidden Dangers of Competitive Sports

Sports are a staple of high school extracurricular activities, but are they worth the time commitment and potential dangers of injury? Writer Jonnie Wall on sports website Sportales breaks down the pros and cons of youth athletics, though most of the arguments on both sides are fairly familiar, especially on the emotional and mental tradeoffs… Read more »

Question of the Week: What to Tell your Kids about Kidnapping?

A kidnapped child: it’s every parent’s worst nightmare, and as the Jaycee Dugard case has so pointedly reminded us, it’s something that can happen. The clamor surrounding Dugard’s escape and the circumstance of her long captivity (not to mention the behavior of her abductors, Phillip and Nancy Garrido) have heightened many people’s concerns for their… Read more »