At Life360, our goal is to keep families safe and connected no matter where they are. That includes when they are on the road. With April being Distracted Driving Awareness Month, we are extra focused on promoting safe driving practices for all ages. We hope to be a part of the solution in preventing the over 3,000 avoidable deaths that happen each year as a result of distracted driving.
While other companies ,– like AAA — have reports identifying the rise in distracted driving, we were able to uniquely leverage our unrivaled location technology and largest source of driving data in the world, to take a closer look at the makeup of distracted driving across the U.S. to identify where (and with whom) improvement is needed most.
The most surprising? Teens are only six percent more likely to use their phones while driving than their parents, meaning that parents were hardly better than their teens when it comes to distracted driving.
At Life360, location is always top of mind. So we also looked at which cities and states had the most distracted drivers. Take a look at the findings in the full report – did your city or state make the list? If you are curious to learn more about your and your family’s driving habits, Driver Protect offers users weekly driver reports on phone usage, rapid acceleration, hard braking and more. Check it out in the Life360 App, available on iTunes or Google Play!
See report here: life360-distracted-driving-report-032918-2-1