Today we are very excited to launch Life360 Driver Protect in the UK!
Driver Protect is a new subscription service that provides peace of mind to families on the road. The service uses your smartphone to automatically detect distracted driving events, providing you and your family with actionable safety insights about their driving habits.
The idea of Driver Protect developed as a result of Life360 feedback; families are concerned when their teens are on the road. Teen driving statistics are astoundingly unfortunate. According to research on Mirror, “Almost six in ten road crashes involving teenage motorists are caused by texting and other distractions at the wheel.”
Comprehensive driver safety services used to only be available via in-vehicle hardware diagnostic systems. But we knew we could offer a solution with software instead of hardware! We can give access to driver safety features to anyone with a smart phone and internet connection. Our technology works in any vehicle, so families are no longer tethered to one car. This service protects every member of the Family Circle in a single subscription, and the features travel with everyone on their smartphones, providing peace of mind to families when their loved ones are on the road.
Life360 Driver Protect features:
- Safe Drive Reviews: Family members can receive safety insights about each drive taken by a loved one in their Family Circle, whether that person is the driver or a passenger. Insights include trip information on a map that shows duration and route, reporting on top speed, and instances of rapid acceleration, hard braking and cell phone usage.
- Weekly Driver Reports: Circle members can see how their distracted driving habits have improved week to week. A quick glance in the app will show graphs of hard braking, cell phone use, and rapid acceleration for the entire week. This gives families an opportunity to sit down and talk about the importance of safe driving and see how habits are improving over time.
The subscription also includes features from Life360 PLUS:
- Unlimited Place Alerts: Subscribers can set up unlimited Place Alerts to get notified automatically when loved ones arrive or depart locations like school, work and home
- 30 Days of Location History: Thirty days of location history for everyone in the Family Circle is available to easily look back in time at the family’s comings and goings
- Same Day Email Support: Even the littlest question is a big concern to us. When you contact our support, we’ll give you priority service and respond within 24 hours
Within the first month of using Life360 Driver Protect, phone use amongst users decreased 58%!
Through the Driver Protect product, and specifically the Safe Drive Reviews, we hope to create a family of better, safer drivers. We recently conducted a survey of our users, and 82% of parents with teenagers said they worry about their teen’s safety when driving without a parent. With detailed information around phone usage, rapid acceleration and hard braking, families can have more focused conversations to review specific driving habits they can improve.
The Life360 Driver Protect subscription is now available in the UK and covers all members of the Family Circle.