What Happened to Zenly™, the Friend Location Sharing App?
Although Zenly has grown in popularity throughout European and Asian countries over the past decade, Snapchat’s parent company, Snap, has decided to close the business. At this time, there hasn’t been an official date set for the closing of Zenly, but many users are starting to realize that they’ll soon need to find a new location sharing app to use with friends and family.
What is Zenly?
Zenly is a unique location sharing app that originated out of Paris, France, in 2011. The premise of the mobile app was to allow friends to easily see and share their location with each other on an interactive map. What made Zenly stand out amongst its competitors was its focus on making the map the star of the application.
With the addition of fun and interactive features such as Share Your World, in-app messaging, customizable maps with favorite places, and real-time location, Zenly quickly became one of the top 10 social apps for IOS and Android.
Zenly Shut Down Date
According to this article from Tech Crunch, Zenly will officially be shutting down on February 3rd, 2023.
Why is Snap shutting down Zenly?
Even though Zenly has more than 40 million users actively utilizing the interactive social mapping app, Snap has decided to shut the company down.
The move is a big surprise for many people as the app is one of the most widely used social apps in European and Asian countries. However, to those who work internally, the move to close Zenly was one that didn’t shock employees. Snap announced that it would be laying off around 20% of its employees as a company.
While Zenly was popular amongst its users, the app hadn’t found a way to start monetizing its large user base. Without the ability to generate meaningful profit for the parent company, Snap decided to permanently close Zenly and divert its attention to other products like Snapchat.
Share location with friends on Life360
As Zenly slowly begins the process of shutting down operations and closing the app, users should explore other location sharing apps they can use with their friends. One popular alternative that has seen a significant spike in user downloads is Life360.
Like Zenly, Life360 allows users to interact with friends and family by sharing locations on a dynamic map. However, the Life360 app doesn’t just offer location sharing; it also has several other features, including:
- Place alerts
- Location history
- Smart notifications
- SOS with emergency dispatch
- Connection with Tile Bluetooth trackers
Life360 — a new alternative to Zenly
The closing of Zenly will impact millions of people across the globe, but thankfully there are other alternative friend-tracking apps available. With options like Life360, users can quickly migrate to the new platform and pick up where they left off — interacting and sharing experiences with their friends on a dynamic social map.
Life360 offers free membership to anyone looking to try out the platform and experience the app’s unique features.