You may see ads in the Life360 app. In some cases, ads may also appear on other apps or websites.
These ads may be personalized based on your experience with Life360, depending on your settings.
Advertising in the Life360 app
In the Life360 app, ads may be tailored to be more relevant and useful. For example, if you frequently visit pet stores, you may see offers for pet supplies rather than unrelated ads.
Your data may also be used to measure campaign effectiveness, such as whether someone visited a store after seeing an ad.
On other apps and websites
In select countries, Personalized Ads are turned off by default. When Personalized Ads are on, ads may appear on other apps or websites based on your Life360 experience.
You can choose whether your data is used to show you personalized ads on other apps and websites in your app settings.
What data may be used
If Personalized Ads are on, we may use information such as:
A Mobile Advertising ID (MAID) is a device identifier that helps deliver more relevant ads without sharing your name or email address. This type of identifier is commonly used across mobile apps and the broader digital advertising ecosystem.
