James Selby is the Chief Revenue Officer at Life360, responsible for driving growth across Subscriptions, Ads, and Devices. He previously served as the company’s Chief Product Officer, bringing a customer-centric mindset to product innovation and monetization.
Before joining Life360, James was VP and Head of Product at Tile, where he helped lead the company’s expansion into smart tracking devices and app-based services. He holds a Bachelor of Arts with Honors in Business and Management from Oxford Brookes University.
James lives in Northern California with his wife and their baby girl. His favorite Life360 feature is Landing Notifications, which gives him peace of mind by automatically confirming safe arrivals for his friends and family worldwide.
