April is Distracted Driving Awareness Month

April is observed as Distracted Driving Awareness Month by the National Safety Council. To help raise awareness and encourage discussion about safe driving habits, we will be sharing a number of resources throughout the month – here on our blog and on the Life360 Facebook page.

The National Safety Council estimates that more than 40,000 people died in motor vehicle crashes last year. Cell phone use was the leading cause!

Since launching our Life360 Driver Protect service, we have been able look at driving behavior trends across our millions of users. Our data shows that a cell phone is used on average 1.78 times during each drive. This is the national average, and unfortunately cell phone use on the road is much more frequent in some areas. Check out additional insights from the National Safety Council and our own driving behavior data analysis:

We encourage each of you to start a conversation with your loved ones about how driving safely could save lives! Putting your cell phone in the backseat, waiting to eat, and staying focused on the road are all ways to improve bad driving habits.