Life360’s Mobile App Tops 5 Million Families, Demonstrating How Smartphones Have Become A Modern Mom’s Must-Have
Family safety app is now larger than all carriers’ family locator services combined
San Francisco, CA – November 3, 2011 – Life360, the largest provider of mobile personal safety applications, announced today that more than 5 million families worldwide are using its award-winning free mobile safety application on both the Android and iPhone platforms. This makes Life360 the largest safety service provider on the market – larger than all carriers’ family locator services combined.
“We are honored and grateful that over 5 million families trust Life360 to keep their loved ones safe,” said Chris Hulls, co-founder and CEO of Life360. “Modern moms, dads and children have busier lives than ever, and Life360 is committed to innovating to allow them to live confidently and securely. With over 100 million location updates everyday, compared to our next closest competitor that serves fewer than 2 million location updates daily, Life360 is in a unique position to witness smartphone growth and understand mobile needs among families first-hand.”
The impressive growth rate is due in part to the growing use of smartphones, especially among moms, and families. According to Insight Express’ Digital Consumer Portrait study, 81 percent of moms own a mobile phone, and 45 percent own a smartphone. In addition, a survey by Mom Central Consulting found that 51 percent of moms have downloaded 16 or more apps.
Life360 recently surveyed over 500 of its own users and discovered that among today’s modern parents:
- 56 percent gave their children smartphones for safety purposes
- 44 percent check-in with their families one to five times a day
- 50 percent said they will buy a new smartphone in the next 18 months
- 57 percent said everyone in their family over the age of 13 would probably have a smartphone in the next 18 months
- More than half said that, in five years, they would rely on their smartphones at least double the rate at which they already do today
“Life360 is such a great app for my family. We use it everyday to keep in touch and my husband and I feel safer knowing it can help us in emergencies,” said Melissa M., a mother in Washington, D.C. “And it’s a great way to keep an eye on everyone without constant calling or texting. The best part is that [Life360] is always in my pocket and my teenager always has her phone so I know she’ll always have [Life360] too. It’s my personal safety blanket!”
The company offers free apps in the iTunes App Store and Android Marketplace. Versions for other mobile platforms are in development. For more details on Life360, and to see the full infographic, visit https://www.life360.com/smartphone_mom.
About Life360
Life360 is the way parents on the go keep their children safe, providing security to more than 5 million families. Recognized by Facebook and Google for its location-based safety system, Life360’s award-winning mobile and web products give parents a way to see where their child is located, when they need help and what the threats are around them. Everything is done in a convenient and secure way that doesn’t interfere with busy schedules or personal freedom. By addressing the immediate concerns of parents in today’s world, Life360 is rapidly redefining the safety and security landscape. For more information, visit www.life360.com.
Press Contact
Brianna Swales
Vantage Communications for Life360
+1 352-224-5086