This Privacy Policy was last modified on September 4th, 2013.

Life360 (“Life360,” “we,” or “us”) are committed to protecting your privacy. This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of information that is collected through our mobile app and our website (collectively, our “Service”), as well as your choices regarding the collection and use of information. Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Use.

Click on the links below to jump to each section:
  1. How We Collect and Use Information
  2. Sharing of Your Information
  3. How We Protect Your Information
  4. Your Choices About Your Information
  5. Children’s Privacy
  6. Links to Other Websites and Services
  7. Changes to Our Privacy Policy
  8. Your California Privacy Rights
  9. Contact Us

1. How We Collect and Use Information

We collect the following types of information about you:

Information we collect from you directly:

Registration and Profile Information. When you create an account, we may collect your personal information such as your username, first and last name, birth date, email address, mobile phone number and a photo, if you chose to have a photo associated with your account. If you want to add a child or family member’s name to your account, we collect the child or family member’s name, email address, and mobile phone number. We may collect billing information when you sign up for Premium service. We may collect additional information from a parent in order to obtain verifiable parental consent to allow a child to use our Service. Please see our Kid’s Privacy Policy for more information.

Data collected through use of the Service. After you set up your account, we may ask for other profile and demographic information, such as personal emergency instructions and information, and nickname.

Geolocation. We collect your unique user identifier and your location through GPS, WiFi, or wireless network triangulation in order to obtain your location for the purposes of providing our Service. We collect the location of your designated “Places” to provide alerts when family members arrive and leave. If you turn off location sharing in one or more of your circles, we will not share your location with such circles; however, while you are logged in to your account, we will continue to collect your location information in order to provide the Service (for example, to provide our emergency services or to share your location with the circles you allow to see your location). We maintain location information only so long as is reasonable to provide the Service and then destroy the location data.

Messages and User Content. We collect information when you message other members of your Family through use of the service. We may also retain any messages you send to us.

We use this information to operate, maintain, and provide to you the features and functionality of the Service and to communicate directly with you, such as to send you alerts on the movements of your Family members, crime alerts in your neighborhood, etc. You can control your receipt of email and text alerts by visiting “Settings” and “Alert Options” within the mobile app. We may also send you Service-related emails (e.g., account verification, parental consent notification, order confirmations, change or updates to features of the Service, technical and security notices). You may not opt-out of Service-related e-mails.

Information we receive about you from others:

Social Media. When you interact with our site through various social media, such as when you Like us on Facebook or post a comment to our Facebook page, we may receive information from the social network such as your profile information, profile picture, gender, user name, user ID associated with your social media account, age range, language, country, friends list, and any other information you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to Life360’s website or Service.

Information we collect automatically through the use of technology:

When you visit our website or use our mobile app, we and our business partners may collect certain information about your computer or device through technology such as cookies, web beacons, log files, or other tracking/recording tools. The information we collect through the use of tracking technologies includes, but is not limited to, IP address, browser information, referring/exit pages and URLs, click stream data and how you interact with links on the website, mobile app, or Service, domain names, landing pages, page views, cookie data that allows us to uniquely identify your browser, browsing behavior on our site, mobile device type, mobile device IDs or other persistent identifiers, and location data collected from your mobile device. Some or all of this data may be combined with other personally identifying information described above. We use this information to:

  • Remember information so that you will not have to re-enter it during your visit or the next time you visit the site or mobile app,
  • Provide custom, personalized content and information,
  • Monitor the effectiveness of our Service and our marketing campaigns,
  • Monitor aggregate metrics such as total number of visitors, users, traffic, and demographic patterns,
  • Diagnose or fix technology problems reported by our Users or engineers that are associated with certain IP addresses or User IDs, and
  • Automatically update our mobile application on your system and related devices.
  • You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled. To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org.

2. Sharing of Your Information

Personal Information: We will not rent or sell your personal information to third parties outside the Company and its controlled subsidiaries and affiliates without your consent, except as noted below:

  • We share your information, including name, email and location, with others within your Life360 Family and other Life360 circles.
  • We may share your personal information with our third-party business partners, vendors and consultants who perform services on our behalf, such as accounting, managerial, technical, marketing or analytic services. These business partners will be given access to your information as necessary to deliver the Service under reasonable confidentiality terms.
  • Any information or content that you voluntarily post to the website or to our Facebook page will automatically be available to the public. We may publicly post your reviews and comments online on our website or mobile app, or link your reviews to third party websites.

We may aggregate or otherwise strip data of all personally identifying characteristics of our data and may share that aggregated, anonymized data with third parties.

  • We may at any time buy or sell/divest the company, or any combination of its products, services, assets and/or businesses. Personal information such as customer names and email addresses, and other user information related to the Service will likely be one of the items transferred in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions or similar transactions or proceedings.
  • Except as described above, we will not disclose personal information to third parties (including law enforcement, other government entity, or civil litigant; excluding our subcontractors) unless required to do so by law or subpoena or if in our sole discretion, we determine it is necessary to (a) conform to the law, comply with legal process, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms of Use, take precautions against liability, to investigate and defend ourselves against any claims or allegations, or to protect the security or integrity of our site; and/or (c) to exercise or protect the rights, property, or personal safety of Life360, our Users or others.

3. How We Protect Your Information

Life360 cares about the security of your information and uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

4. Your Choices About Your Information

You may, of course, decline to submit any personal information through the Service, in which case Life360 may not be able to provide its Services to you.

Modifying Your Account Information and Settings: You may modify your account information, update or amend your personal information, or change your password at any time by logging in to your account. You can also stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. As noted above, you may not opt out of Service-related communications (e.g., account verification, parental consent notification, order confirmations, change or updates to features of the Service, technical and security notices). If you have any questions about reviewing or modifying your account information, you can contact us directly at support@life360.com.

Delete Your Account and Personal Information: We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account, please contact us at support@life360.com.

Opting Out of Collection of Tracking Data: The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser. Please refer to your browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org.) Depending on your mobile device, you may not be able to control tracking technologies through browser settings but you can uninstall the app if you no longer wish to participate in our Service.

5. Children’s Privacy

Our Service allows parents to keep track of their children’s location on mobile devices that the Parent has added to the Family account. The Service is intended to be used by children under 13 only with significant parental involvement and approval. If a Parent wishes to add a User who is under 13 to the Family account, the Parent must first complete the Parental Consent Form and return it via mail, fax or email. If you believe that we might have inadvertently collected information from a child under 13 without parental consent, please contact us at support@life360.com.

6. Links to Other Web Sites and Services

We are not responsible for the practices employed by websites or services linked to or from the Service, nor the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies. Please read over those rules and policies before proceeding.

7. Changes to Our Privacy Policy

Life360 may, in its sole discretion, modify or update this Privacy Policy from time to time, and so you should review this page periodically. When we change the policy, we will update the ‘last modified’ date at the top of this page. If there are material changes to this Privacy Policy or in how Life360 will use your personal information, we will notify you either by prominently posting a notice of such changes prior to implementing the change or by directly sending you a notification.

8. Your California Privacy Rights

Life360 collects various types of personal information about you both online and offline, as described in this privacy policy. Under California law, Life360 customers who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please write to us at the following address:

Life360
78 First Street, 6th Floor
San Francisco, CA 94105

Alternatively, you may send us an email at support@life360.com with the words “California Privacy Rights” in the subject line.

9. How to Contact Us

If you have any questions about this Privacy Policy or the Service, please contact us at support@life360.com

Life360
78 First Street, 6th Floor
San Francisco, CA 94105