You can now make your valuables invisible to thieves with Tile’s Anti-Theft Mode. This feature helps users keep track of what matters to them, by providing an extra layer of protection from those bad actors who are out to steal objects of value.

Do you worry about your belongings being stolen? If so, <a href='https://www.tile.com/' target='_blank' title='Åbner i en ny fane'>Tile’s</a> Anti-Theft Mode is the perfect security feature for you. In the event of theft or loss, this feature increases the chances of recovery.  In this article we will discuss how Tile&#39;s Anti-Theft Mode works and what benefits it provides for those who use it.<h2>What is Anti-Theft Mode for Tile Trackers?</h2>Tile&#39;s Anti-Theft Mode helps to keep your stuff safe. Using it can increase the likelihood of regaining stolen property. When using the <a href='https://www.tile.com/blog/tile-introduces-scan-and-secure-feature-unwanted-tracking-safety' target='_blank' title='Åbner i en ny fane'>Scan and Secure feature</a>, you are able to scan for and detect <a href='https://www.tile.com/products' target='_blank' title='Åbner i en ny fane'>Tile trackers</a> and Tile-enabled devices near you. As long as you have the latest version of the Tile app on your mobile device, you can use this feature even if you don&#39;t have an active Tile account.Tile’s Anti-Theft Mode lets you hide your Tiles from scans made by others, making them invisible to those around you. Why is this important? If a thief uses Scan and Secure, they cannot detect those Tiles on/in your tracked possessions, increasing the chances of you being able to recover your stolen item.<h2>How Does Tile’s Anti-Theft Mode Work?</h2><img src='https://images.ctfassets.net/nywvtjnh7p05/46hc2DbruAHjS9aWkwiOeg/e71faf35ce1f050ebfd2ca615aa9555b/Scan-and-secure-blog-Standard-1215x1080.png' alt='A phone using the scan for unknown tiles feature in the Tile app' title='A phone using the scan for unknown tiles feature in the Tile app' />You can now make your valuables invisible to thieves with Tile’s Anti-Theft Mode. When you enable the Anti-Theft Mode,  your Tiles will be invisible in a Scan &amp; Secure result. This feature helps users keep track of what matters to them, by providing an extra layer of protection from those bad actors who are out to steal objects of value.<h3>Steps To Take To Use Tile Anti-Theft Mode </h3><ul><li>Download the Tile App</li><li>Attach your Tile(s) to your valuable item(s)</li><li>Enable Anti-Theft Mode</li><li>Protect Your Items from Thieves </li></ul><h2>How to Enable Tile’s Anti-Theft Mode </h2>You can enable Tile’s Anti-Theft Mode in two steps: <ul><li>Step 1: Agree to strict Anti-Theft Mode terms and conditions of use, presented within the Tile App</li><li>Step 2: Pass a 3 stage ID verification<ul><li>Front to back ID comparison</li><li>Selfie to ID comparison</li><li>Liveness check</li></ul></li></ul>Once activated, your Tiles will be invisible in our Scan &amp; Secure feature. To ensure your personal safety and the proper use of Tile devices, we have required ID verification and strict usage terms and conditions to access Anti-Theft Mode. These terms include acknowledging that your personally identifiable information may be shared with law enforcement if any Tile device in Anti-Theft mode is found being used to track an individual without their knowledge or consent. <h2>Benefits of Tile’s Anti-Theft Mode</h2><h3>Discreet security for your valuables</h3>You just purchased a brand new wallet, and you’ve decided to use a <a href='https://www.tile.com/products/tile-slim' target='_blank' title='Åbner i en ny fane'>Tile Slim</a> to protect it. Potential thieves won&#39;t be able to see the Tile Slim in Scan &amp; Secure while Anti-Theft Mode is activated, so they won&#39;t know you invested in a wallet tracker.<h3>Peace of mind knowing that items can still be found if stolen </h3>Anti-Theft Mode keeps your Tile trackers private while still allowing you to be able to see where it is. You can rest easy knowing that the Tile tracker has you covered! Bluetooth trackers are meant to help you protect and find your stuff. You can use your Tile devices in combination with the app to help you find items that you may have misplaced without the fear of it being stolen and being unable to recover it. With Bluetooth enabled, you can make sure that even if your item is out of the range of a WiFi or cellular signal, it will still be trackable. <h2>How To Use Tile To Protect Your Valuable Items</h2><img src='https://images.ctfassets.net/nywvtjnh7p05/5roB8F5Nry5x9Ho0K1beW/7ebfd9d8b05fcc9f7629ad213b1bdc78/Blog-Tech-Gifts-Standard-1215x1080__1_.jpg' alt='A person with a Tile pro on their backpack' title='A person with a Tile pro on their backpack' />Using Tile is a simple and effective way to safeguard your most valuable possessions. Here’s a step-by-step guide on how to use Tile to its fullest potential:<ul><li>Start by purchasing a <a href='https://www.tile.com/products/tile-pro' target='_blank' title='Åbner i en ny fane'>Tile Pro</a>, <a href='https://www.tile.com/products/tile-mate' target='_blank' title='Åbner i en ny fane'>Tile Mate</a>, <a href='https://www.tile.com/products/tile-slim' target='_blank' title='Åbner i en ny fane'>Tile Slim</a> or <a href='https://www.tile.com/products/tile-sticker' target='_blank' title='Åbner i en ny fane'>Tile Sticker</a>.</li><li>Download the Tile app onto your device.</li><li>Register your Tile device within the app.</li><li>Activate ‘Anti-Theft Mode’ in the Tile app so that potential thieves will not be able to see your Tile(s) when they search for it.</li><li>Attach your <a href='/da-dk/blog/anti-theft-backpack-purse-tracker' target='_self'>Tile to any of your valuables</a> and you’ll be able to keep track of your items.</li><li>If you do happen to lose or misplace one of your valuable items, you can use the Tile app to locate it by either ringing your Tile (so you can hear it) or checking its last known location in the Tile app.</li><li>Lastly, if your belongings are stolen, we recommend reaching out to law enforcement to recover stolen items. You can also use the community-driven ‘Lost &amp; Found’ feature to help track it down by enlisting the help of other Tile users who may be able to detect your items&#39; signal.</li></ul>Protect your valuables with Tile and add an additional layer of security with Anti-Theft Mode. Tile&#39;s convenient tracking, Anti-Theft Mode, and community-driven &#39;Lost &amp; Found&#39; feature make your items as safe as possible. To enhance your security, activate Anti-Theft Mode today! <h2>Tile Tracker Can Protect Your Items &amp; Keep You Safe</h2>Protecting your valuable items while simultaneously keeping you safe is our top priority. We believe that everyone should be able to feel secure when having their items in public.When Anti-Theft Mode is activated, you can rest assured that your items are safe and secure from unwanted scans using the Scan &amp; Secure feature. Furthermore, it allows users to keep track of their belongings without having to worry about potential thieves.Tile’s Anti-Theft Mode is an important tool for users to feel more secure while out and about with their valuable items. By having the ability to track and hide your Tiles in Scan &amp; Secure results, you can find peace of mind knowing that you are protected and can still find your items if they get lost or stolen.Whether you’re protecting your wallet, laptop, or other valuables, <a href='https://www.tile.com/' target='_blank' title='Åbner i en ny fane'>Tile</a> has your back with its Anti-Theft Mode feature. Keep yourself safe and secure while out and about with the help of Tile. While your valuables are invisible to potential threats, they can still be tracked by you with Tile’s advanced security features. Take advantage of the extra layer of protection provided by Anti-Theft Mode today!

Emptied backpack with contents next to it

Never worry about thieves deactivating your bluetooth tracker again. Tile's new anti-theft mode now makes your valuables invisible to thieves.

How Does Anti-Theft Mode Work on Tile Trackers?

Tile Tips

How Does Tile's Anti-Theft Mode Work?

This holiday season, transform the lives of your forgetful friends and family with the perfect, thoughtful gifts from the Tile Tracker collection.

As the holiday season fast approaches, many of us scramble to find personalized and thoughtful gifts for those who matter most. What to get for friends and family who love cooking? Who are skiers? Who enjoy traveling? This gift guide focuses on helping you find the perfect gift for that forgetful loved one in your life.Check out our <a href='/da-dk/products/deals' target='_self'>amazing holiday deals</a> while our offers last.<h2>4 Holiday Gifts for Forgetful People</h2>If you know someone who often misplaces their <a href='/da-dk/blog/how-to-find-lost-keys' target='_self'>keys</a>, <a href='/da-dk/blog/wallet-tracker' target='_self'>wallet</a>, <a href='/da-dk/blog/luggage-trackers-prevent-lost-luggage' target='_self'>luggage</a>, <a href='/da-dk/blog/how-to-find-your-phone-with-tile' target='_self'>phone</a>, and more, consider getting them a <a href='/da-dk/products' target='_self'>Tile Bluetooth tracker</a>. These handy devices make the perfect stocking stuffer or compliment to an easy-to-lose gift for the forgetful folks on your gift list.<h3>1. Tile Mate Essentials 4-Pack</h3><div></div>Give the gift of peace of mind with the Tile Mate Essentials 4-Pack. This set includes two <a href='/da-dk/products/tile-mate' target='_self'>Tile Mate trackers</a>, a <a href='/da-dk/products/tile-slim' target='_self'>Tile Slim</a>, and a <a href='/da-dk/products/tile-sticker' target='_self'>Tile Sticker</a>. With this gift, your loved one will be able to track their keys, wallet, <a href='/da-dk/blog/find-my-remote-tips' target='_self'>TV remote</a>, and backpack, all with this one gift.<h3>2. Tile Pro Essentials 4-Pack</h3><div></div>The Tile Pro Essentials 4-Pack has similar offerings as its Mate counterpart, except instead of two Tile Mates, there are two Tile Pros. The <a href='/da-dk/products/tile-pro' target='_self'>Tile Pro</a> has an extended <a href='/da-dk/blog/how-far-can-you-track-a-tile-bluetooth-tracker-range' target='_self'>Bluetooth tracking range</a>, a replaceable 1-year battery, and a powerful ring. Consider this for your forgetful friends who could use a broader range to find their lost items.<h3>3. Tile Sticker 2-Pack</h3><div></div>Perfect for the friend who enjoys gaming and watching movies and is prone to losing their controllers and remotes. The Tile Sticker is a compact Bluetooth tracker with an adhesive backing, ideal for tracking remotes and devices. Never lose a remote in the couch cushions again with Tile Sticker.<h3>4. Tile Starter Pack</h3><div></div>For users who are new to Tile, the Starter Pack offers two of our most popular devices, the Tile Slim and the Tile Pro. This is the perfect gift for loved ones who struggle to find their keys and wallet as they leave the house. <h2>Make Every Moment Merry and Bright</h2>This holiday season, transform the lives of your forgetful friends and family with the perfect, thoughtful gifts from the <a href='/da-dk/products' target='_self'>Tile Tracker collection</a>. There is a Tile tracker for every need, from the thin Tile Slim to the adhesive Tile Sticker. Wrap up the joy of peace of mind and ensure that the ones you care about most can spend less time searching and more time enjoying their lives. <a href='/da-dk/products/deals' target='_self'>Make the holidays unforgettable with Tile</a>.

Family of Four on Christmas Morning opening Tile Trackers as stocking stuffers

A Black Tile Bluetooth Slim tucked into a grey and brown leather passport holder next to a red and white candy canes on top of a white, green and red quilt.

This holiday season, transform the lives of your forgetful friends and family with the perfect, thoughtful gifts from the Tile Tracker collection.

Best Gifts for Forgetful People | Affordable Holiday Gifts

4 Best Gifts for Forgetful People This Holiday Season

Enhance your outdoor experience with the camping checklist below, personalizing it to suit your needs and trip details. Learn more with Tile.

As nature&#39;s colors transform this Fall, enthusiastic campers are gearing up for breathtaking expeditions to witness the vibrant fall foliage. Preparing for these adventures means more than just selecting a destination; it&#39;s crucial to pack smart to ensure a hassle-free and enjoyable camping experience. Let&#39;s delve into the essentials you shouldn&#39;t leave behind and discover how <a href='/da-dk/' target='_self'>Tile</a> can add more convenience to your trip. Enhance your outdoor experience with the camping checklist below, personalizing it to suit your needs and trip details.<h2>Tile Camping Gear Tracking Device</h2><div></div><h3>10 Essential Items to Pack for a Camping Trip</h3><h3>1. Tent and Sleeping Gear</h3>Shelter is paramount when braving the great outdoors. Ensure your tent is spacious enough, and don&#39;t forget sleeping bags, an insulating mat, and a comfortable pillow. Consider attaching a Tile Tracker to your tent&#39;s carry bag to locate your site or find it if it gets misplaced.<h3>2. Cooking Supplies</h3>Whether it&#39;s a portable stove, skillet, or a set of utensils, adequate cooking supplies are necessary. Remember, a well-fed camper is a happy camper!<h3>3. Water and Filtration</h3>Hydration is key. Pack enough water for your trip, and invest in a quality filtration system for those off-the-grid adventures.<h3>4. First-Aid Kit</h3>Safety first! Pack a well-stocked first-aid kit with essentials to handle minor injuries or ailments in the wilderness.<h3>5. Weather-Appropriate Clothing</h3>Prepare for the elements with weather-appropriate, comfortable clothing, and don&#39;t forget extra layers for those chilly fall nights.<h3>6. Reliable Lighting</h3>Headlamps, flashlights, or lanterns are crucial for navigating dark, forested areas during nighttime.<h3>7. Navigation Tools</h3>Traditional (map, compass) or digital, ensure you have reliable navigation tools to explore confidently without getting lost.<h3>8. Emergency Communication Devices</h3>An emergency radio or satellite phone can be a lifesaver in areas with poor cell service.<h3>9. Personal Items and Toiletries</h3>Maintain your hygiene and comfort with personal items like toothbrushes, soap, and medications.<h3>10. Tracking Devices</h3>Include tracking devices for your valuable items while camping. <a href='/da-dk/products' target='_self'>Tile Trackers</a> are invaluable, helping you keep tabs on your belongings. Attach these handy trackers to anything from your cooler to your water bottle and camping gear storage containers.<h3>Tile + Life360 Takes Camping Safety to a Whole New Level</h3>Outdoor adventures are all about safety and peace of mind. That&#39;s where the collaboration between <a href='/da-dk/life360' target='_self'>Tile and Life360</a> comes into play, transcending the traditional safety measures for campers.<ul><li>Real-Time Location Sharing: With Life360&#39;s <a href='https://www.life360.com/location-sharing/' target='_blank' title='Åbner i en ny fane'>location-sharing</a> features and Tile&#39;s <a href='/da-dk/tile-trackers/how-it-works' target='_self'>tracking capabilities</a>, you can roam freely, knowing your family and your belongings are secure.</li><li>Emergency Response: In unpredictable situations, the integrated <a href='https://www.life360.com/learn/sos-alerts-with-emergency-dispatch/' target='_blank' title='Åbner i en ny fane'>SOS feature</a> in Life360 provides an extra safety net.</li><li>Lost and Found Community: Lose something? Tile&#39;s vast community can help locate it, ensuring prompt recovery of your lost items.</li></ul>Integrating these systems into your outdoor escapades allows you to harness control, reduce risks, and ensure a relaxed, enjoyable experience.<h3>Ready to Revolutionize Your Camping Experience with Tile?</h3>Embarking on your woodland retreat shouldn&#39;t be overshadowed by the anxiety of losing your gear or staying connected with your group. Incorporate Tile into your adventures and tap into a streamlined, worry-free journey. Whether you&#39;re safeguarding your tent, your cooler, or keeping a virtual eye on the campsite setup, Tile&#39;s got your back.No more misplaced flashlights or rogue water bottles. No more unnecessary panic. Just pure, uninterrupted enjoyment of the great outdoors. It&#39;s time to elevate your camping game with the ultimate safety and tracking solution.Are you prepared to embark on your journey with peace of mind? <a href='/da-dk/products' target='_self'>Invest in Tile today</a>, and never overlook the small stuff again. Happy camping!

Person opening a backpack with a Tile Pro attached outside

Enhance your outdoor experience with the camping checklist below, personalizing it to suit your needs and trip details. Learn more with Tile.

Camping Checklist: 10 Best Items to Pack for a Camping Trip | Tile

Staying Organized

Camping Trip Packing List: What You Need to Pack for a Camping Trip

Camping Trip Packing List

Anti-Theft Mode is a feature designed to protect high-value items like bikes and purses from theft by increasing the chances of regaining stolen property. Tile Bluetooth trackers operating in Anti-Theft Mode will now be hidden from Bluetooth device scans made by others using Scan and Secure. Tile users can activate Anti-Theft Mode on any of their current Tile trackers, including Tile-enabled partner products.

<h2>What is Anti-Theft Mode?</h2>Anti-Theft Mode is a feature designed to protect high-value items like bikes and <a href='/da-dk/blog/anti-theft-backpack-purse-tracker' target='_self'>purses</a> from theft by increasing the chances of regaining stolen property. Tile Bluetooth trackers operating in Anti-Theft Mode will now be hidden from Bluetooth device scans made by others using <a href='https://tileteam.zendesk.com/hc/en-us/articles/4563823537431-Tile-Scan-and-Secure-Overview#:~:text=The%20Scan%20and%20Secure%20feature,app%20on%20your%20mobile%20device' target='_blank' title='Åbner i en ny fane'>Scan and Secure</a>. Tile users can activate Anti-Theft Mode on any of their current Tile trackers, including Tile-enabled partner products.<h2>Why are we doing this?</h2>We noticed this gap in the Bluetooth finding category’s ability to address theft—which we know is one of the many reasons people use our products. With increasing <a href='https://counciloncj.org/mid-year-2022-crime-trends/' target='_blank' title='Åbner i en ny fane'>theft and robbery rates</a> and <a href='https://www.bloomberg.com/news/articles/2022-12-20/economists-place-70-chance-for-us-recession-in-2023?sref=5yAAc4IK' target='_blank' title='Åbner i en ny fane'>economic uncertainty</a> on the horizon, we knew the time was right to introduce Anti-Theft Mode.As they are currently configured, Bluetooth trackers, including Tile and AirTags, can unwittingly notify criminals of the presence of a Bluetooth tracker on or in stolen items, enabling them to find the trackers and discard them to evade prosecution. Other Bluetooth trackers on the market even proactively notify nearby smartphone users when an unknown Bluetooth tracker is traveling with them and offer precision finding to locate it.In addition to not issuing these proactive notifications, our Anti-Theft solution empowers users with the choice to make their devices invisible to Scan and Secure so that criminals will not be able to misuse this feature to locate and disable Tile devices after stealing valuables. <h2>Why does it matter to members?</h2>We developed Anti-Theft Mode to give members peace of mind and assurance that Tile is doing everything possible to keep valuables safe. We also know that families don’t have time to misplace their items and certainly don’t have the time or money to replace belongings when they get stolen. We’re giving users a solution that offers them the choice to live more relaxed lives by increasing the likelihood of recovering stolen items.Additionally, we are aware of how Bluetooth trackers are being misused in terms of stalking. That’s why we have implemented strict safety measures to ensure the Anti-Theft Mode is used only as it’s intended—to make stealing things harder. Our progressive safety measures include:<ol><li>Requiring a multi-factor ID verification process when activating Anti-Theft Mode to deter the feature from being used for nefarious purposes, such as stalking.  </li><li>An acknowledgment from Anti-Theft Mode users that personal information can and will be shared with law enforcement at our discretion, even without a subpoena, to aid in the investigation and prosecution of suspected stalking.</li><li>A $1 million fine for any individual convicted in a court of law for using Tile devices to illegally track any individual without their knowledge or consent. </li></ol>Our number one priority is keeping our members and their valuables safe. That’s why we’re offering our members the option to protect their valuables with Anti-Theft Mode while also  implementing all of the safeguards we can at the product level, ensuring our products are being used as they were intended.<h2>The future. </h2>We’re excited and optimistic about our solution to help members protect their valuables from theft and prevent the use of our products for stalking. However, we know that these safeguards are not enough to put an end to the stalking problem altogether. Not only do the existing anti-stalking solutions in the industry eliminate anti-theft functionality, they also put the responsibility of preventing stalking entirely on the victim. To fix the stalking problem at scale while also keeping Bluetooth trackers effective for the use cases that matter most to users, we must make industry-wide changes, like:<ul><li>Requiring all location-enabled devices that are small enough to be planted on a person to be registered using a real name to remove the ability for these devices to be used anonymously, giving law enforcement the information they need to pursue justice for victims.</li><li>Banning all devices that are specifically marketed for the secret tracking of people.</li><li>Making stalking a first-time felony offense (currently, fewer than <a href='https://www.stalkingawareness.org/wp-content/uploads/2019/01/SPARC_StalkngFactSheet_2018_FINAL.pdf' target='_blank' title='Åbner i en ny fane'>one-third of states</a> classify stalking as a felony in all circumstances).</li></ul>We know that there isn’t a one-size-fits-all solution to this problem. However, we hope that Anti-Theft Mode is a catalyst for the industry to make changes that deter theft and stalking and improve the overall safety of consumers.

A view of anti-theft mode within the Tile app.

Anti-Theft Mode is a feature designed to protect high-value items like bikes and purses from theft by increasing the chances of regaining stolen property. Tile Bluetooth trackers operating in Anti-Theft Mode will now be hidden from Bluetooth device scans made by others using Scan and Secure. Tile users can activate Anti-Theft Mode on any of their current Tile trackers, including Tile-enabled partner products.


What is Anti-Theft Mode?

Tile Anti-Theft Mode

After nearly 20 years as CEO, Life360 Co-founder Chris Hulls 
shares a personal letter on Lauren Antonoff’s promotion to CEO 
and his transition to Executive Chairman.

To Life360’s team, our investors, and whoever else has been following our journey, With the full support of the board, I’m excited to announce that after nearly 20 years of leading Life360, I’m promoting Lauren Antonoff to CEO and taking on the role of full-time Executive Chairman. <img src='https://images.ctfassets.net/nywvtjnh7p05/4NW3JmwD5jGphO5aqY25US/c9b12b261c9c0b663d54d62300939643/chris-lauren-blog-image.jpg' alt='chris-lauren-blog-image' title='chris-lauren-blog-image' /><table><tr><td></td><td>(Lauren and me, this Sunday at my house, with our dogs, testing out the new pet trackers.)</td><td></td></tr></table>This was a challenging note to write. Moments like this come with a lot of pressure to sanitize the message and speak only in superlatives, but my brain isn’t wired that way. I disdain corporate speak and owe more than the standard <q>I want to spend more time with my family and Lauren is a great visionary product-centric strategic operator.</q> (I do, however, want to spend more time with my family, and Lauren is, in fact, a great visionary product-centric strategic operator.) I’ve never overhyped or played into the Silicon Valley kool-aid-drinking tech bro stereotypes. That’s probably why I never made a <q>30 Under 30</q> list… and also why I avoided the often corresponding securities fraud. Comms wrote me a draft. Legal wanted to chime in too. A lot of people had advice on what to say. But I ignored it and decided to share my own thoughts without talking points or filters, in this single message to anyone who wants to read it. When I turned 40 two years ago, I told the board I planned to transition as CEO before I turned 45. I also publicly shared that I expected to have another chapter at some point. So this shift isn’t sudden; it’s something I’ve been very intentional about. And I made it clear this would only happen when the company, the team, and I were all ready. This day has come, sooner than expected, because I’m confident Lauren is ready to take my place. The results she’s driven over the last year make that clear. Under her leadership, we’ve brought in exceptional new talent and leveled up the team we already had. Our organization is stronger than it’s ever been at every layer. We’re moving faster while maintaining quality. Marketing is on fire. International is taking off. Our brand has never been stronger. And we’re becoming highly profitable. On the topic of team, it’s a truism that nothing is more important than your people. Rather than call out a few and miss many, I’ll highlight the areas where our team has made parts of me obsolete. I no longer have to stay up at night worrying about location bugs, you’re ahead of me. I don’t need to be the one pushing us to lean into danger—look at how bold our new marketing campaigns have been. I don’t have to challenge systems and processes constantly—we now have people who bring real balance to the table. I don’t have to call BS on low-quality work—craftsmanship is getting elevated every day. I don’t have to stress about standards or hard decisions—we’re aligned on building a world-class team, and we’re doing it. So if things are going so well, why don’t I just stay CEO? I’ve always had a tendency to share the complete picture, not just the highlights. That probably cost me at times, especially in fundraising, but over the long run, it’s built credibility. People know I mean what I say. The honest truth is that my brute force style got results and still can, but being the backstop of last resort, 24/7, year after year, comes with a constant weight. After nearly two decades of being the last line of defense, I feel it more than I used to. There are parts of the CEO role I love that fuel me, and parts that drain me. When I’m running on empty, everything suffers. This move lets me focus on the work that plays to my strengths and delivers the highest impact for the company. But the CEO role needs someone who is all in on every aspect of it, every single day, and that’s Lauren. She leads in a way that brings out the best in people. She knows how to hire exceptionally well, set a high bar, and use process without overdoing it. When it comes to our users and long-term vision, we’re completely aligned — but in other ways, we’re polar opposites. The challenges that wear me down at this scale are exactly the ones that fire her up. She’s fresh, relentless, and loves the work. I can call her at midnight to talk Life360, and she’s not just available, she’s energized. We also click in a way that makes product work a joy. I’ve always had that with my co-founder Alex, and now I have it with Lauren too. In many ways, she’s a spiritual late-stage co-founder. We spar, challenge each other, and sharpen ideas, and we have a lot of fun doing it. Some of our biggest wins over the past year have come out of these sessions, often from initiatives she’s brought to the table. She’s not just a COO who executes my vision; she’s a creative force in her own right. I hope one day we can be like Jeff Weiner and Reid Hoffman at LinkedIn, one of those leadership duos people point to as a model for how to scale and evolve a company. Much of what’s launched this year, and what’s still to come, has her fingerprints all over it. By moving to Executive Chairman, I’m focusing on the parts of the job that give me the most energy and impact: strategy, high-stakes projects, product deep-dives, and key relationships. Over the past year, we’ve essentially tested this setup — Lauren took on more CEO responsibilities while I stepped back from daily operations and leaned into an outward-facing role — and the results speak for themselves. And, because this transition has in many ways already happened, most people on the team won’t notice much of a change, if at all. After nearly two decades here, I’ve seen almost every idea before, along with the mistakes we made trying them. My job now is to make sure we learn from that history and keep everything tied to the bigger arc of where we’re going, all while staying true to our Member Bill of Rights. Thinking multiple steps ahead is what I do best, and Lauren and I are fully aligned on where we’re headed. If she ever needs a pit-fighter, I’ll be here to tussle — whether that’s taking on patent trolls, bottom-feeding class action lawyers, causing trouble on TikTok, or injecting a little crazy in a way only a founder can. Just for fun, here’s a <a href='https://assets.ctfassets.net/nywvtjnh7p05/38jcdGGjm6424r58pEJlbv/9d5397ddcc0ea9469d20504c86319b9c/Life360_Executive_Summary_-_2008.pdf' target='_blank' title='Åbner i en ny fane'>seed pitch</a> I made in 2008. I’d give myself 9.5/10 for vision and 2/10 for execution. Half the initiatives we’re planning for next year were already in that old document. They just took 10x the time and 100x the money compared to what I expected as a then-naive entrepreneur. Better late than never! Life360 has been my life’s work, and that’s not changing. This move simply formalizes what’s already true: I’m shifting into a role that reflects where I am now and lets me keep contributing in a meaningful, sustainable way. With that, I’m excited to officially welcome our new CEO, Lauren Antonoff, as the leader for this next chapter. She’s already made a huge impact, and I have full confidence in where she’ll take us next. I’ll be right alongside her, continuing to push the vision forward. Together, we’ll focus on making Life360 the family super app that puts us alongside Facebook, LinkedIn, and other network giants. There is a real shot we can make this happen. Chris

After nearly 20 years as CEO, Life360 Co-founder Chris Hulls shares a personal letter on Lauren Antonoff’s promotion to CEO and his transition to Executive Chairman.

  Chris Hulls Reflects on Transitioning to Executive Chairman of Life360

Life360

Transitioning to Life360’s Executive Chairman

Chris Hulls on the CEO Transition

As economic anxiety rises, Americans are cutting back—but not on everything. A new national survey by Life360 reveals how people are reprioritizing in what we call the Anxiety Economy.

Amid inflation, tariffs, and concerns about AI-driven job loss, consumers are feeling increasingly uneasy about their financial future. To better understand how Americans are responding, Life360 conducted a national survey of 1,000 U.S. adults to explore current economic sentiment and spending decisions. The results show a clear emotional undercurrent: 71% of Americans feel economically vulnerable, and two-thirds describe the economy as <q>uncertain.</q> That unease is growing; 64% say their anxiety has increased since the start of the year.  While 65% report cutting back on spending, the bigger shift is in how people are choosing to spend. Many are moving their money toward comfort and peace of mind, redefining what counts as essential in today’s economic climate. <img src='https://images.ctfassets.net/nywvtjnh7p05/4JxE4NtwbzWiNnbI7VXlRD/3b488bc5f993ad3870348c1940ffdfec/Asset_2.jpg' alt='Asset 2' title='Asset 2' /> What is the Anxiety Economy?  The findings point to an emerging trend described as the Anxiety Economy, a shift where people are making emotionally driven trade-offs and holding onto the tools that help them feel safer, more in control, and less anxious. <q>Uncertainty is quickly emerging as the economy’s buzzword for 2025,</q> says Life360 economist Aaron Terrazas. <q>Over one in three Americans report that they have experienced uncertainty or difficulty at work recently – a figure that is even higher among younger Americans. In moments of elevated economic uncertainty, the premium on security increases: Investors seek safe assets, businesses prioritize safe investments, and families double down on peace of mind. The Anxiety Economy surges during these historical moments when risks are elevated and the future feels cloudy. As economy-watchers have seen repeatedly over the past few years, shifting vibes take on a life of their own – and have very real downstream consequences for where households spend and how businesses invest.</q>  The New Spending Hierarchy When asked to evaluate nine everyday expense categories, consumers said they’re most likely to cut back on dining out, online shopping, travel, and tech gadgets, with streaming services not far behind. But one category stood out: safety and security services, including features like emergency alerts for loved ones, home security notifications, and digital threat protections. It was the only expense where people were more likely to say they’re investing more (21%) than cutting back (20%). That puts safety ahead of categories like education and even fitness and wellness subscriptions when it comes to what people are protecting. In fact, Life360 found that nearly  8 in 10 Americans are more likely to invest in safety during times of turmoil, and that peace of mind is driving real trade-offs. <img src='https://images.ctfassets.net/nywvtjnh7p05/6J0YuBX0N5FwrHkKXGTpQg/02b614f8c62aaa79f4be5320d4a4eac6/Asset_1.jpg' alt='Asset 1' title='Asset 1' /> <q>High inflation over the past few years, plus the fear that inflation could remain high or even reaccelerate in the coming months, is prompting families to take a closer look at their budgets,” says Life360 economist Aaron Terrazas. “Whenever the economic outlook has darkened, Americans have prioritized needs over wants. But the details of what types of spending fall into the needs bucket, and what falls into the wants bucket, evolve with each new generation.</q> <img src='https://images.ctfassets.net/nywvtjnh7p05/11BYX5M8mZ9YyFnQCS3YI7/c644b73e9e41dcc7252a9ad204ad49b5/Asset_3-v2.jpg' alt='Asset 3-v2' title='Asset 3-v2' /> A Generational Divide: Safety vs. Self-Care What Americans prioritize isn’t just shifting — it’s splitting along generational lines. When asked to rank their spending priorities after covering essentials like food and housing, Gen Z and Millennials consistently placed safety and security at the top, while Gen X and Baby Boomers prioritized health and wellness instead. <q>Research shows that our formative economic experiences shape our long-term attitudes toward risk and uncertainty,</q> said Terrazas. <q>The long echoes of pandemic-era uncertainty are clear in generational divides when it comes to what people prioritize in an uncertain world.</q> In short, younger generations aren’t just tech-native — they’re anxiety-native, and their spending reflects it. Consumers Rethink Their Subscriptions  Apps and subscription services are among the most popular discretionary spending categories, with 94% of Americans paying for at least one. The average monthly spend on apps sits around $73 for individuals and $96 for parents. However, those surveyed also expressed a desire to cut their app subscription budget by at least 23% (for individuals) and 31% (for parents). But even as many look for ways to cut back, certain types of apps are emerging as the most protected, with safety tools and streaming services tied for first place. <img src='https://images.ctfassets.net/nywvtjnh7p05/25q9SBAY9BdfROhQEdaxMF/e7c4597b9cd7587b971c3496271ac8f8/Asset_4.jpg' alt='Asset 4' title='Asset 4' /> Among parents, safety apps consistently rank as the most essential, outranking every other category, including streaming, music, delivery, wellness, and budgeting tools. But it’s not just a preference; multiple data points confirm that peace of mind is what families fight to keep.<ul><li>40% of parents describe safety and emergency alert apps as <q>non-negotiable</q> — more than any other category</li><li>55% of parents and 43% of individuals say they’d fight to keep location sharing because it helps them feel safer and more in control</li></ul>What Emotional Spending Really Looks Like When the world feels unpredictable, people aren’t just protecting practical tools; they’re holding on to what makes them feel better, whether that’s security and control or an escape. Customers ranked streaming services like Netflix and Hulu as the subscriptions they’re least likely to cut, along with apps that provide safety or peace of mind. <ul><li>82% are willing to pay more for products that provide peace of mind</li><li>88% say knowing their family is safe improves their well-being</li></ul>When asked how they’d spend an extra $100 in their tech budget, the average American would put roughly 20% toward safety and security apps. In short, safety is leading the pack, but there’s a broader shift toward tech that supports well-being, everyday functionality, and connection. Parents Are Doubling Down on Peace of Mind The research shows this shift is even more pronounced among parents. From juggling pickups and work meetings to keeping tabs on teen drivers or aging relatives, today’s families are navigating more stress, and they’re turning to safety tech to stay sane.<ul><li>85% of parents are interested in spending more on technology that makes their family safer</li><li>Families with school-aged kids (ages 6-10) are spending the most on safety features and services</li><li>And parents are leading the adoption of key tools like crash detection, roadside assistance, and location sharing</li></ul>These aren’t fringe behaviors. They’re part of a larger cultural shift in which safety is no longer just about emergencies—it’s about everyday peace of mind. More Than a Moment, It’s a Shift in Essentials The Anxiety Economy isn’t a trend. It’s a reflection of how modern families are navigating an unpredictable world. From solo commutes to teen drivers, keeping tabs on pets and aging parents, or monitoring their homes, families are increasingly integrating digital safety tools into their daily routines. <q>Safety tech is now a staple, not a splurge,</q> said Chris Hulls, Co-Founder and Chief Executive Officer of Life360. <q>Families are cutting back on everyday conveniences, but they’re not willing to sacrifice tools that help them feel safer, more connected, and more in control. Peace of mind is one thing they’re still willing to pay for.</q> In the Anxiety Economy, peace of mind is the new utility, and families are budgeting for it like they do electricity or Wi-Fi.# # # Survey Methodology: This sample of 1,000 US adults (aged 18-65) was surveyed on June 9th, 2025. Sampling was calibrated to obtain representative demographics by age, gender, race/ethnicity, and parental status. DKC Analytics conducted and analyzed this survey with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile apps and the mobile web, along with the desktop web. No post-stratification has been applied to the results.

New Life360 survey reveals how financial stress is reshaping spending. Americans are cutting back—just not on safety, connection, and peace of mind.

How Americans Are Spending in the Anxiety Economy

Life360 News

Consumers Are Cutting Spend, but Not on Safety: New Survey Unpacks the Rise of the Anxiety Economy

The Anxiety Economy 

Tile is now fully part of Life360—bringing you more ways to keep tabs on your loved ones and their belongings, all in one place.

<img src='https://images.ctfassets.net/nywvtjnh7p05/3FiemL7FHPN1Pot14dNZdk/3fd097d5075486537cd3b80798035d8f/Brand_Integration_Blog_Hero_Asset_1.jpg' alt='Brand Integration Blog Hero Asset 1' title='Brand Integration Blog Hero Asset 1' /> Life is hectic. Between school drop-offs, forgotten backpacks, and keys that grow legs, keeping up with your family and their stuff is basically a full-time job. That’s why Tile is now fully part of Life360—bringing you more ways to keep tabs on your loved ones and their belongings, all in one place.<h2>What’s new?</h2>Life360 has always been your go-to for family safety and location sharing. Now, with the combined benefits of Tile, tracking your stuff is simpler, faster, and more seamless than ever before. Here’s what’s new: ✅ One App to Track It All– No more switching back and forth. You can now effortlessly add, set up, and manage Tile trackers right inside the Life360 app. Your people and your stuff—all on the same map. 🔔 Alerts for Forgotten Items – Now Free with Life360 – Leave your wallet at the coffee shop? Forget your backpack in the Uber? Get automatic push notifications when a  tracked item gets left behind—so you never have to waste time turning the car around again. 🗺️ Location History for Family and Valuables – Now you can see where both your loved ones and your things have gone, making it easier to retrace steps and recover lost stuff. Free members get 2 days of history, Silver includes 7 days, and Gold/Platinum unlocks 30 days. ⏰ Real-Time Tile Location Updates – When a Tile-tracked item is with a Life360 member, its location will update in real time on the Life360 map. No more waiting for delayed updates—see everything as it moves. 🚨 Emergency Dispatch via Tile’s SOS Button – Now available for US Life360 Silver Members, too — ensuring fast emergency response through the Tile SOS button or the Life360 app. Features vary by location. SOS alerts work with the <a href='https://www.life360.com/tile-trackers?icid=blog_family-proof_eu' target='_blank' title='Åbner i en ny fane'>2024 Tile lineup</a>. Not sure about your device? Look for the Life360 Swircle logo on the Tile button.<h2>New benefits for Life360 Silver Members </h2>For those who want the best tracking experience, we’ve expanded the Life360 Silver Membership to include even more features, like: ✅ Emergency Dispatch via Tile’s SOS Button Silver members now get emergency response access, just like Gold and Platinum members. (Limited to US members only) ✅ 7 Days of Location History for Valuables  Now you can see where both your loved ones and your things have traveled, making it easier to retrace steps and recover lost belongings. Remember — one paid subscription covers everyone in a Circle!  Learn more about all Life360 plans and membership features. <a href='https://www.life360.com/plans-pricing?icid=blog_family-proof_eu' target='_blank' title='Åbner i en ny fane'>Learn more about all Life360 plans and membership features.</a> <img src='' alt='' title='' /><h2> How it works</h2>Setting up to track your things on Life360 is quick and easy:<ul><li>If you don’t already have Life360, <a href='https://life360.onelink.me/JqZQ/3nwkranp?icid=blog_family-proof_eu' target='_blank' title='Åbner i en ny fane'>download the app</a>. Create an account and follow the onscreen instructions to activate a new Tile.  💡 Already have a Tile account? Connect Tile to your Life360 account in just a few taps. <a href='https://support.life360.com/hc/en-us/articles/23053717327255-Life360-and-Tile?icid=blog_family-proof_eu' target='_blank' title='Åbner i en ny fane'>Click here for more information.</a></li><li>Attach a <a href='/da-dk/tile-trackers?icid=blog_family-proof_eu' target='_self'>Tile tracker</a> to things like keys, luggage, wallets — anything you can’t live without.</li><li>Track your family and your stuff all in one place.</li></ul><h2>Coordinate the chaos with Life360</h2>With Life360, you’ll always know where your loved ones and valuables are—giving you peace of mind, better organization, and time back in your day.  🔍 Ready to get started? Make sure you have the latest version of the Life360 app downloaded, then quickly add your <a href='/da-dk/tile-trackers?icid=blog_family-proof_eu' target='_self'>Tile trackers</a>. Family-Proof your Family with Life360.

Life360 and Tile are now together—track your family, pets, and important items in one app. Get alerts, see location history, and ring your Tile right from Life360.

Life360 + Tile: One App for People, Pets & Things

Life360 and Tile: Tracking Made Easy

Family-Proof Your Family with Life360 + Tile

We’re excited to share that Tile trackers now have a new home at Life360.com! Whether you’re using Tiles to keep track of your keys, wallet, or even your adventurous pet, Life360.com is now the go-to place to shop for all your favorite Tile products. 

We’re excited to share that Tile trackers now have a new home at <a href='https://www.life360.com/?icid=blog_tile-life360_us' target='_blank' title='Åbner i en ny fane'>Life360.com</a>! Whether you’re using Tiles to keep track of your keys, wallet, or even your adventurous pet, Life360.com is now the go-to place to shop for all your favorite Tile products. You’ll still get the same trusted trackers and services you love, now alongside Life360’s leading tools for family safety and connection—all in one place. Visit <a href='https://www.life360.com/?icid=blog_tile-life360_us' target='_blank' title='Åbner i en ny fane'>Life360.com</a> to explore and shop Tile today! To make this transition as smooth as your morning cup of coffee, we’ve put together a list of the most common questions about this change. <h5>Q1. How can I access my account from Tile.com? </h5>You can still log in to your account! Just head over to <a href='https://www.life360.com/?icid=blog_tile-life360_us' target='_blank' title='Åbner i en ny fane'>Life360.com </a>and click on the login icon at the top right corner of the homepage. From there, enter your existing Tile credentials to access your account as usual. Easy, right? <h5>Q2. Will the Tile app still work? </h5>Absolutely! The Tile app will remain fully functional. You don’t need to change anything about how you currently track your stuff. <h5>Q3. Can I now see my Tiles in the Life360 app? </h5>Yes! Life360 and Tile have come together to give you more control and visibility. You can now link your Tile account to the Life360 app and view your Tiles directly on your interactive Life360 map. Visit our Help Center for a step-by-step guide on linking your account. 👉 <a href='https://support.life360.com/hc/en-us/articles/23053717327255-Life360-and-Tile?icid=blog_tile-life360_us' target='_blank' title='Åbner i en ny fane'>See how to link your accounts.</a><h5>Q4. Will my Tile Premium features still work? </h5>You bet they will! All the Premium features you’re currently subscribed to, like Smart Alerts and Item Reimbursement, will continue to work just like before.  Got more questions? Visit our <a href='https://support.life360.com/hc/en-us?icid=blog_tile-life360_us' target='_blank' title='Åbner i en ny fane'>Help Center</a> for additional support. Meanwhile, head over to <a href='https://www.life360.com?icid=blog_tile-life360_us' target='_blank' title='Åbner i en ny fane'>Life360.com</a> to explore everything you love about Tile and more. Welcome home, Tile fam!

Tile trackers now live at Life360.com! Learn how to access your account, connect Tile with Life360, and keep enjoying your Premium features.

Tile.com is now Life360.com | Life360

Big News for Tile Owners! Tile.com is now Life360.com

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