Paid membership required for any PetGPS device. Current Silver, Gold, or Platinum members covered. New/free members get 1-Year Silver included (auto-renews on Month 13; cancel anytime).

Anti-Theft Mode is a feature designed to protect high-value items like bikes and purses from theft by increasing the chances of regaining stolen property. Tile Bluetooth trackers operating in Anti-Theft Mode will now be hidden from Bluetooth device scans made by others using Scan and Secure. Tile users can activate Anti-Theft Mode on any of their current Tile trackers, including Tile-enabled partner products.

<h2>What is Anti-Theft Mode?</h2>Anti-Theft Mode is a feature designed to protect high-value items like bikes and <a href='/en-gb/blog/anti-theft-backpack-purse-tracker' target='_self'>purses</a> from theft by increasing the chances of regaining stolen property. Tile Bluetooth trackers operating in Anti-Theft Mode will now be hidden from Bluetooth device scans made by others using <a href='https://tileteam.zendesk.com/hc/en-us/articles/4563823537431-Tile-Scan-and-Secure-Overview#:~:text=The%20Scan%20and%20Secure%20feature,app%20on%20your%20mobile%20device' target='_blank' title='Opens in a new tab'>Scan and Secure</a>. Tile users can activate Anti-Theft Mode on any of their current Tile trackers, including Tile-enabled partner products.<h2>Why are we doing this?</h2>We noticed this gap in the Bluetooth finding category’s ability to address theft—which we know is one of the many reasons people use our products. With increasing <a href='https://counciloncj.org/mid-year-2022-crime-trends/' target='_blank' title='Opens in a new tab'>theft and robbery rates</a> and <a href='https://www.bloomberg.com/news/articles/2022-12-20/economists-place-70-chance-for-us-recession-in-2023?sref=5yAAc4IK' target='_blank' title='Opens in a new tab'>economic uncertainty</a> on the horizon, we knew the time was right to introduce Anti-Theft Mode.As they are currently configured, Bluetooth trackers, including Tile and AirTags, can unwittingly notify criminals of the presence of a Bluetooth tracker on or in stolen items, enabling them to find the trackers and discard them to evade prosecution. Other Bluetooth trackers on the market even proactively notify nearby smartphone users when an unknown Bluetooth tracker is traveling with them and offer precision finding to locate it.In addition to not issuing these proactive notifications, our Anti-Theft solution empowers users with the choice to make their devices invisible to Scan and Secure so that criminals will not be able to misuse this feature to locate and disable Tile devices after stealing valuables. <h2>Why does it matter to members?</h2>We developed Anti-Theft Mode to give members peace of mind and assurance that Tile is doing everything possible to keep valuables safe. We also know that families don’t have time to misplace their items and certainly don’t have the time or money to replace belongings when they get stolen. We’re giving users a solution that offers them the choice to live more relaxed lives by increasing the likelihood of recovering stolen items.Additionally, we are aware of how Bluetooth trackers are being misused in terms of stalking. That’s why we have implemented strict safety measures to ensure the Anti-Theft Mode is used only as it’s intended—to make stealing things harder. Our progressive safety measures include:<ol><li>Requiring a multi-factor ID verification process when activating Anti-Theft Mode to deter the feature from being used for nefarious purposes, such as stalking.  </li><li>An acknowledgment from Anti-Theft Mode users that personal information can and will be shared with law enforcement at our discretion, even without a subpoena, to aid in the investigation and prosecution of suspected stalking.</li><li>A $1 million fine for any individual convicted in a court of law for using Tile devices to illegally track any individual without their knowledge or consent. </li></ol>Our number one priority is keeping our members and their valuables safe. That’s why we’re offering our members the option to protect their valuables with Anti-Theft Mode while also  implementing all of the safeguards we can at the product level, ensuring our products are being used as they were intended.<h2>The future. </h2>We’re excited and optimistic about our solution to help members protect their valuables from theft and prevent the use of our products for stalking. However, we know that these safeguards are not enough to put an end to the stalking problem altogether. Not only do the existing anti-stalking solutions in the industry eliminate anti-theft functionality, they also put the responsibility of preventing stalking entirely on the victim. To fix the stalking problem at scale while also keeping Bluetooth trackers effective for the use cases that matter most to users, we must make industry-wide changes, like:<ul><li>Requiring all location-enabled devices that are small enough to be planted on a person to be registered using a real name to remove the ability for these devices to be used anonymously, giving law enforcement the information they need to pursue justice for victims.</li><li>Banning all devices that are specifically marketed for the secret tracking of people.</li><li>Making stalking a first-time felony offense (currently, fewer than <a href='https://www.stalkingawareness.org/wp-content/uploads/2019/01/SPARC_StalkngFactSheet_2018_FINAL.pdf' target='_blank' title='Opens in a new tab'>one-third of states</a> classify stalking as a felony in all circumstances).</li></ul>We know that there isn’t a one-size-fits-all solution to this problem. However, we hope that Anti-Theft Mode is a catalyst for the industry to make changes that deter theft and stalking and improve the overall safety of consumers.

A view of anti-theft mode within the Tile app.

Tile Anti-Theft Mode hides your tracker from Scan and Secure so thieves can't find it, helping you recover bikes, purses and other valuables.

What is Anti-Theft Mode?

Staying organized as a family: ideas for shared schedules, check-ins and routines that make busy days run smoother, with Life360.

Staying Organized

Tile Anti-Theft Mode

New Features and QR Code Collar Tag Help Ensure Everyone’s Favorite Family Member is Connected and Cared For On and Off the App

New Features and QR Code Collar Tag Help Ensure Everyone’s Favorite Family Member is Connected and Cared For On and Off the App<img src='https://images.ctfassets.net/nywvtjnh7p05/7FPzZggmIeCkdrqj4uUsdh/62f7391f8e3e215064568a09fbce1da7/Hero.png' alt='Hero' title='Hero' />SAN FRANCISCO, August 25, 2026 - Life360 (NASDAQ: LIF), the leading family connection and safety company, today announced the launch of several new pet-focused offerings extending its coordination and peace of mind capabilities to the whole family - whether or not they’re allowed on the couch. The updates include new in-app Care and Connection features, like pre-set recurring routines, Zoomies Alerts, and activity roundups, as well as a new QR code Life360 Pet Tag.Just in time for International Dog Day (August 26), Life360 is helping families ensure pets don&#39;t get lost in the shuffle, literally or figuratively, as they settle back into hectic back-to-school schedules. With over half (53%) of parents citing more complex schedules for heightened anxiety during back-to-school season, accounting for an additional 10 hours a week spent planning family logistics, the new additions are meant to streamline pet care among family members and reunite lost pets with their families faster.* Following the recent launch of <a href='https://investors.life360.com/news-releases/news-release-details/life360-debuts-new-pet-tracker-and-pet-recovery-features' target='_blank' title='Opens in a new tab'>Life360 Pet GPS</a> tracker, which introduced advanced safety and recovery features like geofencing, escape alerts, and access to the largest global Pet Finder Network, these new additions focus on further integrating pets into everyday family life. HERE’S WHAT&#39;S NEW<ul><li>Care Features — Consistent pet care doesn&#39;t have to rely on one person&#39;s memory. Shared Care logs can be set to run on a recurring schedule to remind anyone in the family Circle to record walks, feedings, litter pan cleanings, or even medications with a tap. Completed care routines are visible to everyone, so no one gets tricked into serving a second dinner. <img src='https://images.ctfassets.net/nywvtjnh7p05/4zqTq0iNMt6uqA7KSWsy3H/f6a1dbde02783b9b9c048dfcca483727/Routines.png' alt='Routines' title='Routines' /></li><li>Connection Features — Zoomies Alerts track when a pet has a burst of joy, and a Weekly Roundup recaps their routines like distance walked and who provided the most care, so the whole family can share in moments they&#39;d otherwise miss. (Available on dog Pet Profiles) <img src='https://images.ctfassets.net/nywvtjnh7p05/5yFgcLcdSgAWWm0iYngvdj/143aca84630d3d7c2899b76c15549cbd/Zoomies___Weekly_Report.png' alt='Zoomies + Weekly Report' title='Zoomies + Weekly Report' /></li><li>Life360 Pet Tag ($7.99) — A new stainless-steel QR code collar tag that allows the finder of a lost pet to call or text its owner, or share location details with its family Circle instantly, no app required. Contact details linked to a Pet Tag can be updated any time through the pet’s Life360 pet profile.</li></ul><q>There are already over 8 million pets on Life360. These new pet Care and Connection features bring additional value and delight to pet parents everywhere,</q> said Mike Zeman, Chief Marketing Officer at Life360. <q>With these updates, we’re bringing our members–even the furry ones–more peace of mind by integrating every aspect of pet parenting into Life360.</q> <q>It can be really hard for dogs to have a sudden schedule change like back-to-school time, especially because the shift in less attention may cause anxiety and destructive issues,</q> said Bethany Wilson, Master Trainer at <a href='https://www.thepuppyacademy.com/' target='_blank' title='Opens in a new tab'>The Puppy Academy</a>. <q>However, a key strategy to help with the transition is giving your pet their own consistent schedule they can depend on. This might be an early morning walk before everyone else wakes up or a play session right after the kids go to school to get them nice and tired. This helps combat some anxiety the schedule change can cause.</q>Some Connection features*** require a linked Life360 Pet GPS tracker, which Life360 is making more accessible with a new Silver Bundle option. Previously enabled with only Platinum or Gold subscriptions, the new Silver Bundle includes a Life360 Pet GPS tracker and Silver tier subscription service for $99 (renewing at $99/year). Life360 pet Care and Coordination features are now available to members globally. <a href='https://life360.com/tile-trackers/product/pet-tag?icid=blog_pet-care-and-connection' target='_blank' title='Opens in a new tab'>Life360 Pet Tag</a> and <a href='https://life360.com/tile-trackers/product/gps-pet-tracker-black?icid=blog_pet-care-and-connection' target='_blank' title='Opens in a new tab'>Life360 Pet GPS</a> are now available on <a href='https://www.amazon.com/stores/page/838B869C-954A-4A4E-82F7-F179CAED5A8C?ingress=0&lp_context_query=life360&visitId=eb7aecc3-e8d6-4ccb-a9c6-1ece209ab229&lp_query=life360&lp_slot=desktop-inline&i=aps&store_ref=SB_A09397764E4ZIV59YWE1-A10459711W6O8QFHB95X4&ref_=sbx__sbtcd2_logo' target='_blank' title='Opens in a new tab'>Amazon.com</a> and <a href='/en-gb/tile-trackers/products/pets?icid=blog_pet-care-and-connection' target='_self'>Life360.com</a> in the US, Canada, Australia, New Zealand, and the UK.# # #ABOUT LIFE360Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and hardware tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.*Survey conducted of 1,000 US parents of at least one child currently in school (public, private, or homeschool) between the ages of 10-17, confirmed by both consumer-matched data and self-confirmation. DKC Analytics conducted and analyzed this survey, conducted between July 25th and July 29th, 2025, with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile apps and the mobile web, along with the desktop web. No post-stratification has been applied to the results.**Life360 internal data, 2026***Zoomies Alerts and distance roamed portion of Weekly Recaps require a Life360 Pet GPS tracker

Life360 Launches Pet Care Features & QR Collar Tag

Life360 news: the latest product updates, new features and company announcements from the family safety app trusted by millions.

Life360 News

LIFE360 ANNOUNCES NEW PET CARE PRODUCTS SO NO ONE FORGETS FIDO THIS BACK-TO-SCHOOL SEASON

Create a Temporary Circle in Life360 to share real-time location with a group for a set time. Everyone sees everyone, and sharing stops automatically when it ends.

Two families. Nine people arriving from four different cities. Three of them on a different flight. One dad who insists he knows a shortcut and is now, somehow, forty minutes behind everyone else. Nobody has anybody else on Life360. But nobody wants to add nine people to their permanent Circle for a long weekend. What you need is a Circle that exists for the trip — and dissolves when it&#39;s over.<img src='https://images.ctfassets.net/nywvtjnh7p05/3jy9dIVXyXkeVdr4MLCs9x/980d33fd3778d44b1864882bacad90b5/Comparison-Chart__2_.jpg' alt='Comparison-Chart (2)' title='Comparison-Chart (2)' /><h2>Temporary Circles is Life360&#39;s group location sharing feature with a built-in expiry. </h2>Everyone you invite joins a shared Circle, sharing their real-time location with the whole group and seeing everyone else&#39;s — all inside the Life360 app. When your set duration runs out, location sharing stops automatically. No cleanup. No awkward removals. It just ends.Temporary Circles is live now in the Life360 app.<a href='https://www.life360.com/sign-up?icid=blog_temporary-circles' target='_blank' title='Opens in a new tab'>Try it today</a>.<div></div><h2>Why group coordination is a different problem</h2>There&#39;s a reason the group chat turns into chaos the second people split up at an event or arrive from different directions. The tools most people reach for — texting, WhatsApp, even temporary location sharing — are one-directional. One person updates the group on where they are. That&#39;s fine for two people. For a group of eight at a music festival, it breaks down immediately. The problem isn&#39;t that nobody&#39;s sharing. It&#39;s that everyone needs to see everyone. Temporary Circles solves exactly that. One person creates the Circle, everyone joins, and the shared map is live for the whole group — no one person playing dispatcher, no <q>I can see you but you can&#39;t see me</q> confusion, no thread of 40 location screenshots.<img src='https://images.ctfassets.net/nywvtjnh7p05/2mcoGDlDpG4nm9E7eIuV0K/db1212f84151154edc81aee1bb753857/Comparison-Chart__1_.jpg' alt='Comparison-Chart (1)' title='Comparison-Chart (1)' /><h3>Quick rule: </h3>Need the whole group on the same map? Try Temporary Circles. Just need to send someone your location? Start <a href='https://www.life360.com/blog/temporary-location-sharing?icid=blog_temporary-circles' target='_blank' title='Opens in a new tab'>temporary location sharing.</a><img src='https://images.ctfassets.net/nywvtjnh7p05/5IppYtHNBchIz84WFqKi2D/47a4c4184e0798bc1485b85a20aec65a/img-circle_creation-duration_picker__1_.jpg' alt='img-circle creation-duration picker (1)' title='img-circle creation-duration picker (1)' /><h2>Here&#39;s how it works</h2>Invite your group. Everyone joins right in the app. That&#39;s it. From that point, every member of the Circle can see every other member&#39;s real-time location on a shared map. Live, updated, accurate — the whole group in one view.<h3>While the Circle is active</h3>Every member&#39;s pin shows on the shared map. Someone went to get food and hasn&#39;t come back? You can see exactly where they are. The group split across two entrances? Everyone navigates to each other without a single text. The drive home turned into four different routes? The whole group tracks in real time until everyone&#39;s safe.<img src='https://images.ctfassets.net/nywvtjnh7p05/5VIOhXKkJ9jxXqku450vjE/9443ab2504ca28d9caaa4fc73b6013ae/img-circle_creation-duration_picker.jpg' alt='img-circle creation-duration picker' title='img-circle creation-duration picker' /><h3>When time&#39;s up</h3>The Circle closes. Every member sees a notification that the session has ended. Location access stops for the entire group — no residual visibility, no one lingering in a Circle that&#39;s run its course. Or end it early yourself, anytime, from the app.<h2>Group location sharing for concerts and festivals</h2>Your group is going to split up. It always does. Someone finds the merch booth, someone needs water, someone claims they&#39;re <q>right by the stage</q> — which stage being the open question. Create a Temporary Circle before you arrive. Set it for the duration of the event. From that point, everyone in your group has a live view of where everyone else is — no <q>I&#39;m by the blue tent</q> messages, no designated meeting spot you&#39;ll never find, no one waiting alone at the wrong entrance for 20 minutes. When the night ends and everyone scatters to their cars or their Ubers, the Circle is still live until you close it. When the last person is home safe, close it out. Done.<h2>Temporary location sharing for family vacations and extended family</h2>You probably wouldn&#39;t add the cousins to your permanent Life360 family Circle. But a family reunion weekend where everyone&#39;s driving in from different states and nobody knows the neighborhood? That calls for a shared map. Temporary Circles give extended family, visiting relatives, or a second family joining your trip real-time mutual visibility for exactly as long as the visit lasts. No one has to be added to anyone&#39;s permanent Circle. No awkward <q>should I remove them now?</q> conversation once it&#39;s over. The Circle runs for the weekend, or the week, and then it&#39;s gone.<h2>Location sharing for weekend trips, sports games, and group meetups</h2>The two-family road trip where three kids are in each car and nobody can agree on a lunch stop. The sports tournament weekend across four different fields. The work offsite where everyone&#39;s commuting from different hotels. The group dinner where half the people are still on the train. Set a Temporary Circle for the duration of the plan — one day or one week — and the whole group stays connected without a single <q>where are you?</q> text. When the plan is over, the Circle expires and everyone goes back to their normal Life360 setup.<h2>The group social contract, solved</h2>Adding someone to your permanent Life360 Circle says something. It&#39;s a commitment. And removing them — even when the moment has obviously passed — can feel loaded. Temporary Circles is built around a different social contract entirely. Everyone who joins knows exactly how long the Circle runs. There&#39;s no <q>why did you remove me?</q> because there&#39;s no removal. The Circle ends when it said it would. That&#39;s it. It means you can actually invite the people you need for the moment — the colleague on the work trip, the visiting in-laws, the friends doing the festival — without any of it becoming a permanent thing. Trust for the moment. Nothing more.<div></div><h2>Is a Temporary Circle right for you?</h2><img src='https://images.ctfassets.net/nywvtjnh7p05/5FEUcr4ElPOLFrLKLTPKow/a2e5f76a7c10ddfec66308b63618885c/img-best-for__1_.jpg' alt='img-best-for (1)' title='img-best-for (1)' /><h2>FAQ: Temporary Circles on Life360</h2>What is Temporary Circles on Life360? Temporary Circles is Life360&#39;s group location sharing feature with a built-in expiry. You create a Circle, invite your group, set the duration, and everyone shares their real-time location with each other inside the Life360 app. When the time runs out, the Circle closes automatically. How long can a Temporary Circle last? From one day to multiple weeks — you set it when you create the Circle. It closes automatically when time&#39;s up, or you can end it early at any point. Can everyone in the Circle see everyone else&#39;s location? Yes, that&#39;s the whole point. Every member sees every other member&#39;s real-time location on the shared map. It&#39;s mutual visibility — not one person broadcasting to the rest. Does everyone need the Life360 app to join? Yes. Temporary Circles is a full in-app experience. Everyone who joins needs Life360 on their device. If you need to share your location with someone who doesn&#39;t have the app, temporary location sharing] lets them view via a browser link — no download needed. Can I end a Temporary Circle before the timer runs out? Yes. The Circle creator can close it for the entire group at any time. When it closes, location access ends immediately for all members. Do Temporary Circles stop sharing automatically? Yes. The Circle expires at the end of the duration you set — no one needs to manually remove members or close the session. You can also end it early anytime. Can I use Temporary Circles for a concert or festival? It&#39;s one of the best use cases. Create the Circle before you arrive, invite your group, and everyone navigates to each other on the live map. Set the duration to cover the event and it closes on its own when the night&#39;s over. Can I create a Temporary Circle for a family vacation? Yes — especially useful for trips with extended family, in-laws, or another family joining you. Everyone gets mutual visibility for the trip without being added to a permanent Circle. Can people in a Temporary Circle see my regular Life360 Circle? No. Temporary Circle members can only see location shared within that specific session. They won&#39;t see your other Circles, location history, or anything outside the Temporary Circle. Is Temporary Circles available on all Life360 plans? Temporary Circles is available to Life360 members. <h2>Ready to bring your group together?</h2>Temporary Circles is live now in the Life360 app for iOS and Android. Create your first Temporary Circle — and let your next group moment actually feel effortless. Try Temporary Circles in the app today. See Life360 plans.

Create a Temporary Circle in Life360 to share real-time location with a group for a set time. Sharing stops automatically when it ends.

Life360 Temporary Circles: Group Location Sharing

Life360 blog: product highlights, feature guides and updates on how the family safety app helps families stay connected.

Life360

Temporary group location sharing for trips, events, and everyday meetups

Temporary group location sharing

At a time when traditional family structures can feel less accessible or misaligned with the lifestyles of younger generations, pet parenthood has become a primary way for people to build connection, routine, and a sense of home.

As traditional life goals of homeownership, marriage, and parenthood feel less accessible or essential to younger generations across the globe, pets have emerged as a new priority, shifting modern family dynamics.  According to a new international study from family connection and safety app Life360, pets are increasingly viewed as children within households. In fact, 60% of pet parents say they are currently prioritising their time, love, and money on their pet rather than planning for children. Citing emotional benefits like reduced stress (81%) along with adding structure and a sense of responsibility (77%), and notably, reminding them to find joy in everyday life (79%), pet parenthood is being treated more as a chosen path than a placeholder.*  This new generation is not avoiding parental commitments; they&#39;re opting for a different breed of commitment, one that society broadly understands as offering more freedom and flexibility. <h3>Methodology</h3>Following the launch of its pet safety products, including a community-based Pet Finder Network and wearable Pet GPS tracker, Life360 conducted a comprehensive analysis of the over 6 million Pet Profiles added to family circles from around the world. The family connection and safety app interpreted  mobility patterns and in-app engagement to understand how pets fit into users’ daily routines and decision-making. This was paired with attitudinal insights from an international study exploring how pet ownership shapes relationships, emotional well-being, and broader lifestyle choices. What emerged was a portrayal of what it means to be a pet parent today.<h2> The Trends Defining Pet Parenthood</h2><h3>The SIPP &amp; DIPP Household </h3>Since integrating Pet Profiles into its app, Life360 has documented a steady increase in family circles containing solely one or two adults and a pet - these single income pet parents (SIPPs) and double income pet parents (DIPPs) are a new family dynamic  reshaping the Life360 community. In fact, more than 120,000 new Pet Profiles are created on Life360 each week and 62% of those pets are <q>only children,</q> meaning they live in a SIPP or DIPP household.** Treated as a true part of the family, 86% of SIPPs and DIPPs consider their pet to be like a child and, as such, include their pet in hallmark moments like vacations (48%), holiday gatherings (46%), engagement proposals (22%), and even weddings (30%).*<img src='https://images.ctfassets.net/nywvtjnh7p05/19f8DNCxaunWUNVrc0QiTK/701edbc19be31f5103fad1d44be23b18/Introduction.png' alt='Introduction' title='Introduction' /><h3> The Constant Companion</h3>The modern pet is not housebound. Over 75% of SIPPs and DIPPs’ daily routines are shaped by their pets, who now have a pronounced public presence as they accompany their parents just about everywhere.* Nearly a third (31%) of SIPPs and DIPPs admit to bringing their pets to at least three public venues each week. This includes restaurants and cafés (20%), grocery stores (16%), offices (14%), and even bars (14%). A well-traveled 9% have been on flights and another 14% regularly use public transportation.* <img src='https://images.ctfassets.net/nywvtjnh7p05/4ibGeeWrEAJLqDWymbpaef/6090c9b4867be4a7d50dc314176726af/Commuting_Companion.png' alt='Commuting Companion' title='Commuting Companion' /><h3> Reverse Separation Anxiety</h3>The near-constant company of modern pet ownership may be driving a different kind of codependency. About a quarter of surveyed pet parents have declined social plans to avoid leaving their pet alone (23%) or have changed how or where they travel to accommodate their pet (26%).* Life360 has also noted users check on pets in the app at slightly higher rates than human children (a median of 15 times per month compared to 13 times, respectively). The majority of these check-ins occur in the evening, suggesting that pet parents experience the most separation anxiety during outings outside of business hours.**<img src='https://images.ctfassets.net/nywvtjnh7p05/2q7fqYqXvXBZ8emM96nZW7/0ab40b1e0477e54c9c39c480592b99e6/Reverse_Separation_Anxiety.png' alt='Reverse Separation Anxiety' title='Reverse Separation Anxiety' /><h3> The Pet-to-Proposal Pipeline </h3>Raising a pet together has become a defining milestone in modern relationships, often arriving before marriage or children. Over half of SIPPs and DIPPs (56%) say that co-parenting a pet together can act as a stress test for a relationship before committing further. In fact, 43% have used, or would use, a pet to evaluate how a partner handles shared responsibility, making pet ownership a real measure of long-term compatibility.*<img src='https://images.ctfassets.net/nywvtjnh7p05/3OeGS7fhdrEf24FxXxBKyG/ab79ae205cc1231d0058d9881b087499/Pet_to_Proposal_Pipeline.png' alt='Pet to Proposal Pipeline' title='Pet to Proposal Pipeline' /><h3> The Rise of the <q>Furry First Child</q></h3>While 62% of general survey respondents agree that pets allow people to maintain more freedom and flexibility than having children,*** 27% of current SIPPs and DIPPs do plan to have children eventually.* Meaning a fair amount of these pets will graduate from only child to oldest child in the coming years. Pet parenthood is also functioning as a rehearsal for building parental skillsets. More than half (55%) say a furry first child is a good way for couples to see if they are ready for children, noting that it has helped in developing patience (57%), time management (48%), playfulness and optimism (45%), emotional nurturing (43%), and even financial planning skills (32%).*<img src='https://images.ctfassets.net/nywvtjnh7p05/5Z1LV7pKvqnybc3iLH0JhA/7e9eef19ac8f278127d9a9fba42700b9/Furry_First_Child.png' alt='Furry First Child' title='Furry First Child' /><h3> The Bottom Line</h3>At a time when traditional family structures can feel less accessible or misaligned with the lifestyles of younger generations, pet parenthood has become a primary way for people to build connection, routine, and a sense of home. While 19% of the  general population report having chosen to get a pet before having children,*** the sentiment is strongest among millennials specifically, with 45% currently on the same path — with a pet at home and children planned for the future.* Pet-first households are emerging as the dominant model of living, with pets reshaping how people approach relationships, identity, and long-term decisions. *	Survey of 6,000 single income pet parents and double income pet parents without children across the UK, USA, and Australia conducted between April 8, 2026  and April 14, 2026 **	Internal Life360 data, 2026 ***	Survey of 6,000 respondents (aged 18-45) across the UK, USA, and Australia conducted between April 8, 2026 			and April 14, 2026

Life360's Global Pet Parenthood Report explores how pets became a top priority as homeownership, marriage and parenthood feel less accessible.

Life360 Global Pet Parenthood Report

Economic insights and analysis from Life360, the family coordination, connection and safety app.

Life360 Research: Family Safety Insights

Research

Life360 Global Pet Parenthood Report: The Rise of the “Furry First Child”

Tile just launched four new earth tone colors—Seaglass, Clay, Slate, and Blush—designed to blend into your everyday life as naturally as they track your stuff. Inspired by the natural world, the new shades are calm, considered, and available now in Tile and Tile Slim through the Life360 app.

Let&#39;s just say it: most tech accessories look like they belong in a junk drawer. Not anymore. Tile just launched four new earth tone colors—<a href='https://www.life360.com/tile-trackers/product/tile-seaglass?icid=blog_earthlines_uk' target='_blank' title='Opens in a new tab'>Seaglass</a>, Clay, <a href='https://www.life360.com/tile-trackers/product/tile-slate?icid=blog_earthlines_uk' target='_blank' title='Opens in a new tab'>Slate</a>, and <a href='https://www.life360.com/tile-trackers/product/tile-blush?icid=blog_earthlines_uk' target='_blank' title='Opens in a new tab'>Blush</a>—and they&#39;re the kind of shades you actually want clipped to your keychain, slipped into your wallet, or tucked in your bag. Down-to-earth colors that are, fittingly, down to track it all. Same unmatched finding power. A whole new palette.<h3> What Are Tile&#39;s New Earth Tone Colors?</h3>The new Tile color collection draws its inspiration from the natural world—oceans, mountainsides, sun-baked earth, stone. Each shade is grounded and familiar, the kind of color that feels intentional rather than incidental. No neons. No plastics. No trying too hard. Just four shades that go with your stuff. Here&#39;s what&#39;s new: Seaglass is a muted teal — think sea glass you&#39;d pick up on the beach, not the electric teal of a 2015 phone case. Soft, a little cool, and way more interesting than black on a keychain. Clay is warm and earthy — the kind of color that looks like it belongs on a shelf at an expensive ceramics studio. It also happens to look great tucked into a bag or clipped to your keys. Your wallet has never looked this good. (And now it&#39;ll never go missing, either.) Slate is a cool, understated gray rooted in stone. If you&#39;ve been waiting for a tracker that doesn&#39;t scream <q>tech accessory,</q> this is it.  Blush introduces a subtle pink that reads mineral rather than candy-coated. It’s refined — not overly polished. She&#39;s beauty, she&#39;s grace, she knows where your wallet is. All four colors are available in Tile and <a href='https://www.life360.com/tile-trackers/product/slim-blush?icid=blog_earthlines_uk' target='_blank' title='Opens in a new tab'>Tile Slim</a>. Mix, match, and track everything you love.<h3> Why Does Tile Color Actually Matter?</h3>Because you carry your Tile everywhere. It&#39;s on your keychain, in your bag, clipped to your luggage. It goes with you to the grocery store, the gym, the airport, your in-laws&#39; house. The things you carry say something about you—and your tracker should, too. This collection was built on a simple idea: peace of mind shouldn&#39;t have to look ugly. The shift toward softer, more muted tones isn&#39;t just happening at Tile. It&#39;s a broader move in design and fashion toward palettes that feel calm and cohesive—colors you choose to carry, not just something you need. Tile&#39;s new earth tones fit seamlessly into everyday objects and environments because that&#39;s exactly how they were designed. Premium. Intentional. Timeless. And yes, still completely capable of finding your keys from across the house.<h3> What Can You Track With the New Tile Colors?</h3>Everything. That&#39;s kind of the point. Track your keys (obviously). Your bag. Your wallet. Your luggage. Your backpack. The TV remote. That pricey camera you take everywhere. Your bike. Tile&#39;s Bluetooth range goes up to 350 feet, and the ring is loud enough to hear from the next room. Picking a color? That&#39;s the hard part. And because <a href='https://apps.apple.com/us/app/life360-stay-connected-safe/id384830320' target='_blank' title='Opens in a new tab'>Tile lives inside the Life360 app</a>, you&#39;re tracking your stuff right alongside your people and pets—all in one place. One app. Zero wondering. Full peace of mind.<h3> The Tile + Life360 Combination: Everything, Tracked</h3>Here&#39;s what makes the new Tile colors even better: they work with Life360, the family connection app that keeps your people, pets, and most important things close. From the <a href='https://www.life360.com/location-sharing?icid=blog_earthlines_uk' target='_blank' title='Opens in a new tab'>Life360 app</a>, you can:<ul><li>Find your things — Play a sound on your Tile, or track it down on the map</li><li>Find your phone — Use Tile to make your phone ring even when it&#39;s on silent</li><li>Send an SOS — Use the SOS button to discreetly send an alert to your Circle</li></ul>So while your new Clay or <a href='https://www.life360.com/tile-trackers/product/slim-seaglass?icid=blog_earthlines_uk' target='_blank' title='Opens in a new tab'>Seaglass Tile</a> is turning heads, it&#39;s also quietly doing the most important job it&#39;s ever had.<h3> How to Choose Your New Tile Color</h3>Genuinely can&#39;t pick? Here&#39;s how to think about it. Seaglass is for anyone who gravitates toward cooler tones — the kind of person who has a linen everything and probably owns at least one piece of sea glass already. It&#39;s calm-looking without being boring. Clay is warm and earthy. If your vibe runs more <q>natural materials and neutral tones</q> than <q>bright pops of color,</q> Clay is going to feel like it was made for you. Also just looks really good against leather. Slate is the easy answer if you&#39;re genuinely undecided. Gray sounds boring until you see it — it&#39;s more of a cool stone tone in person, and it goes with literally everything without looking like you just grabbed whatever was closest. Blush tends to surprise people. It&#39;s pink, but it&#39;s not pink pink — more like a dusty rose that happens to be attached to a Bluetooth tracker. If you&#39;ve been waiting for tech that doesn&#39;t look like tech, this is the one. And if you still can&#39;t pick, get two. Your keys and your wallet don&#39;t need to match.<h3> Get the New Shades. Keep Track of Everything.</h3>Four new colors. The same hard-working tracking. And the peace of mind that comes from knowing your stuff is exactly where it should be. Earth tones aren&#39;t going away. Neither is your peace of mind.<a href='https://www.life360.com/tile-trackers/products?icid=blog_earthlines_uk' target='_blank' title='Opens in a new tab'>Shop the new Tile shades →</a>

Tile's four new earth tones: Seaglass, Clay, Slate and Blush. The same hard-working Bluetooth tracking in shades worth showing off. Shop now.

Tile's New Colors: Seaglass, Clay, Slate & Blush | Life360

Tile's New Earth Tone Colors Are Here And They Track as Hard as They Trend

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Family safety tips and guides from Life360: location sharing, emergency alerts and everyday habits that help protect the people you love.

Safety

Location sharing used to be all-or-nothing — and that gap is exactly where stress lives. Life360's new temporary location sharing lets you send a live location link to anyone, on any device, with a timer you control and access that disappears automatically when it's done. No app download required, no awkward "can you remove me now" conversations — just the right amount of sharing, for exactly as long as you need it.

There are times when you want to share your location. Times when it would actually make life easier — but it feels like a big thing. A permanent thing. So, instead, you fire off a series of increasingly unhelpful texts while navigating a crowd. <q>Almost there.</q> <q>Five minutes.</q> <q>Wait, which entrance?</q> And sometimes you want to share where you are — just not the forever kind of sharing. Location sharing feels like it’s either always on…or not happening at all. There’s rarely an in-between. And that’s the problem. Because most of life doesn’t happen in <q>always on.</q> You want to let your spouse know you’re on your way without making it a whole thing. You want your friend at the crowded amusement park to find you without a dozen <q>where are you</q> texts. You want the person picking you up from the airport to see exactly how far out you are — and then have that access quietly disappear when you’re in the car. Now you can share on your own terms. Today, we&#39;re introducing <a href='/en-gb/location-sharing?icid=blog_temporary-location-sharing_uk' target='_self'>temporary location sharing</a> — a link, live location, and a timer you control.No app download required for the person you&#39;re sharing with. No permanent access granted. No awkward conversations when it&#39;s over. Just the location-based convenience and peace of mind you actually needed, and nothing more. Temporary location sharing with non-Life360 members is consistently one of our most-requested features. You asked — a lot. Here it is. <a href='https://life360.com/sign-up?icid=blog_temporary-location-sharing_uk' target='_blank' title='Opens in a new tab'>Try temporary location sharing in the app today</a>. <h2> Sharing your location is an act of trust. The tools should match.</h2>Let&#39;s be real: handing someone your live location is a big deal. It says something about how much you trust them. And for some, always-on location sharing makes complete sense. Life360 was built for exactly that kind of connection. Those <a href='/en-gb/learn/how-many-members-life360-circle?icid=blog_temporary-location-sharing_uk' target='_self'>permanent circles</a>, those check-ins — that&#39;s what you love about Life360. But everyday life is also full of relationships that don&#39;t fit that mold. There&#39;s the colleague who needs your ETA. The neighbour watching your dog. The group of parents navigating a soccer tournament weekend together. The in-laws are visiting for a week. Temporary location sharing exists for everything in between.<h2> Here&#39;s exactly how temporary location sharing works (it&#39;s embarrassingly simple).</h2><h3>Your side — three taps</h3><ol><li>Open Life360 and tap the new share icon on your map.</li><li>Pick your duration: 1 hour, 4 hours, 8 hours, or until end of day.</li><li>Send the link however you&#39;d like — iMessage, WhatsApp, AirDrop, any messaging app you use.</li></ol><img src='https://images.ctfassets.net/nywvtjnh7p05/4J9MBNRmDbLakDG0B0txbl/2e8903fe04c360c01cf67d4d712bed25/TLS_Sender_s_View.jpg' alt='TLS Sender s View' title='TLS Sender s View' />While you&#39;re sharing, you&#39;ll see a clear status reminder right in the app. Want to stop early? Tap <q>Stop Sharing.</q> That&#39;s it. No residue. No lingering access.<h3> Their side — no app needed</h3><ol><li>They click the link. </li><li>A map opens in their browser — your live location, your name, your photo, your battery status. If they need directions to you, they&#39;re right there. </li><li>When time&#39;s up (or when you stop it manually), their screen reads: <q>Location is no longer shared.</q> Clean, clear, complete.</li></ol><img src='https://images.ctfassets.net/nywvtjnh7p05/32kqHdPBBamiHRL3QPdw1/73e18a51e541e4f056abfdea1f5f5351/TLS_Receiver_s_View.jpg' alt='TLS Receiver s View' title='TLS Receiver s View' /><h2> Privacy isn&#39;t an afterthought. It&#39;s the whole design.</h2>One of the biggest reasons people resist location sharing — even when they genuinely want the convenience — is that it feels irreversible. Once you share, you have to actively undo it. And that act of undoing can feel loaded: awkward, rude, like it signals something about the relationship. Temporary location sharing is built on a completely different assumption. You control what you share, with whom, and for how long. The access expires as promised — quietly, automatically, without you lifting a finger. No conversation needed. No <q>why did you remove me?</q> moment. That&#39;s location sharing designed around trust. And it&#39;s the kind of location sharing that works for more of the moments in your life.

Life360's new temporary location sharing lets you send a live location link to anyone—even non-Life360 members. You set the time. Sharing stops automatically.

Blog - All

Temporary group location sharing for trips, events, and everyday meetups

Life360 Global Pet Parenthood Report: The Rise of the “Furry First Child”

Tile's New Earth Tone Colors Are Here And They Track as Hard as They Trend

Share Your Location on Your Terms: Introducing Temporary Location Sharing on Life360

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