Our commitment to responsible advertising
Advertising helps fund Life360 and keep core safety features — like real-time location sharing and crash detection — available to families for free.
As a family safety platform, we apply defined guardrails to how advertising works, including limits on how data is used and shared.
How Advertising Works at Life360
You may see ads in the Life360 app and, when Personalized Ads are on, on other apps or websites you use.
If you turn off Personalized Ads, your data will not be used to show you targeted ads on other apps or websites outside of Life360, and we will not use third-party data to personalize those ads.
Advertising in the Life360 app
In the Life360 app, ads may be tailored to be more relevant and useful. For example, if you frequently visit pet stores, you may see offers for pet supplies rather than unrelated ads.
Your data may also be used to measure campaign effectiveness, such as whether someone visited a store after seeing an ad.
On other apps and websites
When Personalized Ads are on, ads may appear on other apps or websites based on your Life360 experience.
You can control whether your data is used to personalize ads on other apps and websites, and whether we use third-party data to personalize ads targeted to you on Life360.
This setting is turned on by default, but you can turn it off at any time in your app settings.
What data may be used
When Personalized Advertising is on, we may use information such as:
Location patterns
App activity
Basic profile information
Your device’s Mobile Advertising ID (MAID)
A Mobile Advertising ID (MAID) is a device identifier that helps deliver more relevant ads without sharing your name or email address. This type of identifier is commonly used across mobile apps and the broader digital advertising ecosystem.
Guardrails
What Life360 Does Not Do With Your Data for Advertising
For targeted advertising, we do not:
Target ads to members who we know to be under 18
Use data from sensitive locations such as medical clinics, K–12 schools, military facilities, or places of worship.
Provide advertisers with access to your real-time location or real-time location history.
Share individual driving data with insurance companies for the purpose of influencing insurance rates without explicit opt-in consent given by you to the insurance company.
Your Control
You can turn off Personalized Ads at any time.
To manage your preferences:
Open Settings
Tap Privacy & Security
Select Your Privacy Choices
Tap Personalized Ads
Toggle off Include my data
If you’ve already disabled tracking for Life360 at your device’s operating system level, you may already be opted out.
If you turn off Personalized Ads:
Your data will not be used to personalize ads on other apps or websites outside of Life360
You may still see ads in the Life360 app, but we will not use third-party data to personalize those ads