Life360 Ads
Life happens first.
Real people. Real world. Real scale.
Life360 Ads connects brands with 102 million people through permissioned, first-party, real-world context. Reach them inside one of the most engaging apps in the U.S.—then across 35,000+ premium partner sites and apps.
Numbers that back it up.
102M
Monthly active users
35K+
Premium publishers across the open web
86%
Of the US addressable ad market
The decision
isn't made at the search.
It's made in the real world.
Is your media plan starting too late? A real day from a real person means
the need forms long before it becomes a search
— and that's the part everyone else is missing.
Real engagement. Massive scale.
This isn't interest-based targeting waiting to be modeled. It's life-led advertising — powered by real people and permissioned data. When relevance is real, the engagement follows.
App opens per day, per user
CTA rate on Life360 audiences
MAUs — 1 in 8 US households
Premium publishers across the web
Of the US addressable ad market
Your plan is waiting for someone else to decide.
Search, social, commerce — all powerful, all in your plan. But every one of them sits and waits for a decision that already happened somewhere they can't see. We're the moment your plan is missing.
SEARCH
Ready
Google works — but the search started three days ago, at home, in the car, when life created the need.
SOCIAL
Scrolling
Meta owns attention — but scrolling is where people go to be distracted from life, not to solve it.
COMMERCE
Checkout
Amazon owns checkout — but the decision was made earlier. It's the destination, not the origin.
Not instead of your plan. The gap that makes it work harder.
Our signal isn't trapped in an app. It's built on deterministic real, world context — declared, first-party, and explicitly permissioned. Turn high-intent moments into highly relevant ad experiences, engaging them on Life360 and extending seamlessly to our network of 35,000+ premium publishers. Plug it into the plan you're already running, and watch it work harder.
BEFORE
Life360 Ads
Reach real people as the decision forms — the dark mid-funnel, before search, social, or the cart.
SEARCH
Your search captures more when the decision was shaped first.
SOCIAL
Meta
Your social retargeting converts higher against a primed audience.
COMMERCE
Amazon
Your commerce moment feels less like an interruption, more like an answer.
Add the moment your plan can't see.
Bring us your category and your goals. We'll show you where the decision forms — and how to be there first, with a signal no one else owns.