Tired of looking for your laptop? MSI laptops are now powered with Tile Finding technology.

Beginning today, supported MSI’s Summit Series and Prestige series will be available with Tile Finding technology pre-installed on the PC. These new laptops join the growing lineup of Tile-enabled products. This new integration makes it incredibly easy for consumers to access Tile’s tracking technology on their laptops - simply go to the Life360 Windows App, create an account, and activate the PC as a Tile. You’ll then be able to find your laptop using the Life360 Mobile app that works with Android™ and Apple® devices.  <h2>How to use Tile on your MSI laptop </h2>You’ll now be able to ring your laptop at a range of up to 200 feet, even if it’s turned off! As long as your laptop battery has power, you can find your laptop when it’s on, in hibernate, sleep, or power off states.Find out <a href='https://tileteam.zendesk.com/hc/en-us/articles/4932848540823-MSI-Devices-with-Tile' target='_blank' title='Opens in a new tab'>how to activate Tile on your MSI laptop here</a>. What if you’re trying to find your laptop with the Tile mobile app, but the <q>Find</q> button isn&#39;t visible? This means that your laptop isn’t within Bluetooth range, and you’ll be able to see your laptop&#39;s <q>last known location</q>. Tile’s last place seen feature records the last known location that your laptop and the Life360 app connected, so you can easily retrace your steps. If for some reason you’re still unable to locate your MSI laptop, you can enlist the secure and anonymous help of the Tile Network. Simply tap <q>Notify when found</q> in the mobile app and you’ll be notified when your Tile&#39;s location is anonymously updated by any Life360 app user or Life360 Network Extender nearby. Our partnership with MSI is just the latest addition; Tile is also significantly growing its presence in the PC category with the addition of several Intel-powered laptops, including models from Lenovo, and Fujitsu.

A person using a the Tile app to find their MSI laptop

Tired of looking for your laptop? MSI laptops are now powered with Tile Finding technology.

The Partners

MSI laptops are now powered with Tile Finding technology.

MSI Laptops are Now Powered With Tile Finding Tech

Finding your lost laptop is now right at your fingertips. We’ve integrated Tile’s world-class finding technology into the new Lenovo ThinkPad X1 laptops - and yes, they ring!

That’s right, finding your lost laptop is now right at your fingertips. We’ve integrated Tile’s world-class finding technology into the new ThinkPad X1 laptops- and yes, they ring! Simply download the Windows app on the Microsoft store. Then just create an account to activate, and you’ll be able to find your laptop in seconds, even when it’s powered off or offline, for up to 14 days. <h2>These models are equipped with Tile technology </h2><ul><li>ThinkPad X1 Carbon Gen 10</li><li>ThinkPad X1 Yoga Gen 7 </li><li>ThinkPad X1 Nano Gen 2 </li><li>ThinkPad X1 Extreme Gen 5</li><li>ThinkPad T16 Gen 1 (Intel model)</li><li>ThinkPad T14s Gen 3 (Intel model)</li><li>ThinkPad T14 (Intel model)</li></ul><h2>Here’s How to Activate Tile on Your Laptop </h2>Tile’s full suite of finding features are on the new Lenovo Thinkpad X1 PCsC, so you can find it with the free Tile mobile app. Simply download the Windows app and activate your PC as a Tile, and ring your PC when nearby. Your PC is findable with Tile up to 14 days and even when your PC is shut down or offline. <h4>Here are the steps to activate Tile on your Lenovo:</h4><ol><li>Download and install the Windows app from the Microsoft Store.</li><li>Create an account. </li><li>Log-in and follow the instructions to activate your PC as a Tile.</li><li>Download the Tile mobile app, and log in to find your PC. You should already see your laptop activated as a Tile on the homescreen. </li></ol><h2> What About the Details and Benefits?   </h2>How many times have you wished there was an easier way to find your laptop? It’s especially important in today’s world where the majority of us are now working and learning remotely, and need to take our devices with us wherever we go. Whether you accidentally leave your laptop in a nearby coffee shop or at a study buddy’s house, Tile technology makes finding your laptop easier and removes the stress of losing an essential part of your daily routine. So how do you Find your laptop when it’s lost? Supported Thinkpad X1 devices are findable using the Life360 app on both Android® and Apple® devices. You can ring your laptop when it’s nearby - up to 250 feet. The finding feature works in 4 different power states, including On, Modern Standby, Power Off and Hibernate. It’s even findable Offline for up to 14 days! The Windows App was thoughtfully designed for consumers using the Thinkpad X1. You can also use the Life360 app on your laptop to find your other Tiled items - and even to find your phone too. And if you’re not within range? Have no fear, Life360 is always working. Life360 is anonymous, so you’ll never have to worry about your location data being compromised. If your lost Tile isn’t within range, you can mark ‘Notify When Found’ in the app. When someone comes within range of your Tile, the app will automatically (and anonymously) update the location of your Tile on your account.

Finding your lost laptop is right at your fingertips. We’ve integrated Tile’s world-class finding technology into the new Lenovo ThinkPad X1 laptops.

We’ve integrated Tile’s world-class finding technology into the new Lenovo ThinkPad X1 laptops.

Latest Lenovo ThinkPad X1 laptops are here, and they’re Powered by Tile

Find your pet using Qalo TraQ ID dog tag with Tile Bluetooth technology. Attach it to your pet&#39;s collar for easy tracking and finding!

Tile’s got you and your dog covered- introducing QALO TraQ, QALO’s  new stylish dog ID tags powered by Tile to bring you greater peace of mind when you’re out and about with your four-legged family members! What is Tile?  Tile is a leading finding service that locates millions of misplaced items every single day. Tile devices come in a variety of shapes, sizes, and designs and work across iOS and Android via the category-leading Life360 app. We also integrate our technology directly into products that people already know and love, in partnership with<a href='/en-eu/partners' target='_self'> more than 20 brands</a> across audio, wearables, travel, smart home, PC, and now dog ID tags. You can explore and shop more Tile trackers below. What is QALO? <a href='http://qalo.com' target='_blank' title='Opens in a new tab'>QALO</a> is an active lifestyle company and creator of the jingle-free silicone dog ID tag. QALO is one of the top players in the silicone ring market with celebrity endorsements from Steph Curry, Sam Hunt, LeBron James, Bryce Harper, Dale Earnhardt Jr. and more!QALO TraQ is the newest tag with Tile finding technology embedded inside. Each QALO TraQ ID tag is lightweight, jingle-free, customizable, and can be attached directly to your pet&#39;s collar. QALO TraQ is now available nationwide at <a href='https://qalo.com/pages/qalo-traq' target='_blank' title='Opens in a new tab'>QALO.com</a>.  Why QALO TraQ vs traditional pet GPS trackers?  QALO TraQ is a compact, lightweight ID tag. It weighs 0.4 ounces, which is less than half the weight of leading GPS trackers. At just $49.95, including customization, it’s a low-cost trackable option for your furry family member. Plus, it comes in five different styles that you can personalize to capture your dog’s unique identity all while being safe and comfortable. QALO TraQ boasts a non-replaceable battery that lasts up to two years, so you can relax knowing that you won’t have to charge your TraQ when you need it the most! Not to mention it’s waterproof for up to an hour and up to 1 meter, so it’s ready for all the adventures your dog can throw (or splash) its way.  With QALO TraQ, you get all of the great finding features of built-in Tile technology: Finding nearby- When your dog is within 200 ft of Bluetooth range, you can use the Life360 app to ring your QALO TraQ to find them if they’re hiding in their favorite spot inside the house or the backyard. Tile will play a pleasant tune to help find your furry friend. You can adjust to silent finding and use the in-app Proximity Meter to find them visually if you’re in a noisy, high-traffic area. Open up the Life360 app, and the ring around your Tile will turn into the Proximity Meter. The rings will begin to light up gradually as you get closer, or will fade as you get farther away from your Tile.Finding far- When your dog is outside of Bluetooth range, use the Life360 app to view your dog’s most recent location, or enlist the safe and anonymous help of the Tile Network to aid in your search. Go into the Life360 app and tap ‘Notify when Found’ and the Tile Network will securely and anonymously aid in your search. The moment someone running the Life360 app passes by your pet, you will immediately receive an email and in-app notification showing you where your pet was located. You&#39;ll also have the option to anonymously thank whoever helped find your pet. The Tile Network is powered by global Life360 app users, as well as Network extenders like Xfinity X1 and xFi devices, and compatible Echo devices on Amazon Sidewalk - with features live in the U.S. beginning June 14th. When you’re running the Life360 app on your <a href='https://tileteam.zendesk.com/hc/en-us/articles/200424778-Device-Compatibility' target='_blank' title='Opens in a new tab'>device</a>, your app isn’t just looking for your Tiles, it’s looking for everyone else’s too. Don&#39;t worry- we don&#39;t sell your data and never will.  QALO TraQ and Amazon SidewalkThat&#39;s right, QALO TraQ owners will enjoy all of the even more convenient <a href='/en-eu/blog/sidewalk-strengthening-the-power-of-your-tiles' target='_self'>Tile finding features available through Amazon Sidewalk</a> starting on June 14th.  Compatible Echo devices on Sidewalk will securely search for your QALO TraQ, when within Bluetooth range, offering an even faster and more convenient experience both inside and outside the home. For example, if your dog, wearing QALO TraQ, is wandering around the neighborhood, Sidewalk-enabled Echo devices will help locate your QALO TraQ and securely ping you your pet’s most recent location, giving you helpful indicators as to where your pet may be wandering. Make sure you connect your Tile account to Amazon Sidewalk in these three easy steps: 1. In the Life360 app under Settings, Link your Tile and Amazon Alexa accounts in our Smart Home Hub.2. Under device settings in the Alexa app, ensure your individual Tiles are marked as <q>Enabled</q> in Find My.3. Under account settings in the Alexa app, make sure Sidewalk and Community Finding are enabled.<a href='https://tileteam.zendesk.com/hc/en-us/articles/1500009711121-Tile-Amazon-Sidewalk' target='_blank' title='Opens in a new tab'>Learn More about Amazon Sidewalk here</a>. Amazon Sidewalk will create millions of additional Network Extenders, exponentially expanding the already massive Tile Network and greatly increasing the chances of a successful search so your furry family member can return home! Don&#39;t forget to share your pets with us on <a href='http://www.instagram.com/tile' target='_blank' title='Opens in a new tab'>Instagram</a>, <a href='http://www.twitter.com/thetileapp' target='_blank' title='Opens in a new tab'>Twitter</a>, or <a href='http://www.facebook.com/tile' target='_blank' title='Opens in a new tab'>Facebook</a> and use #Tileit.

Find your pet with this comfortable and stylish jingle-free dog ID tag, powered by Tile's Bluetooth finding technology! You can find your pet both near and far by utilizing the Tile Network. 

Find your pet near you with a Qalo TraQ collar ID tag 

QALO Dog ID Tags now have Tile’s Bluetooth finding technology

With this newly-expanded integration, eligible Echo devices can use Amazon Sidewalk to securely search for and connect to Tiles.

The finding power of Tile devices and Find With Tile embedded products all over the U.S. will benefit from our collaboration with <a href='https://www.aboutamazon.com/news/devices/echo-tile-and-level-devices-join-amazon-sidewalk' target='_blank' title='Opens in a new tab'>Amazon Sidewalk</a>, making finding misplaced items at home or on-the-go easier and faster than ever. Tile is a leading finding service that locates millions of misplaced items every single day. Tile devices come in a variety of shapes, sizes, and designs and work across iOS and Android via the category-leading Life360 app. We also integrate our technology directly into products that people already know and love, in partnership with <a href='/en-eu/partners' target='_self'>more than 20 brands</a> across audio, wearables, travel, smart home, and PC.<a href='https://www.amazon.com/Amazon-Sidewalk/b?ie=UTF8&node=21328123011' target='_blank' title='Opens in a new tab'>Amazon Sidewalk</a> is a neighborhood network designed to help compatible devices work better both at home and beyond the front door. Operated by Amazon at no charge to customers, Amazon Sidewalk uses Bluetooth and the 900 MHz spectrum to simplify new device setup, extend the low-bandwidth working range of devices and help devices stay online and up-to-date even if they are outside the range of home Wi-Fi.With this newly-expanded integration, eligible Echo devices can use Amazon Sidewalk to securely search for Tiles. This means that Tiles could get location updates more often, which would make finding your Tiled items faster and more convenient at home and on-the-go. Read more: <a href='/en-eu/blog/what-is-tile-network-community-find-lost-stolen-far-away' target='_self'>What is the Tile Network?</a><img src='https://images.ctfassets.net/nywvtjnh7p05/7zPjPLoB4g6GSQq4T8fxdm/17dfb16072f69527cd7186fa838f1e01/Tile_Comparison_Chart.jpg' alt='Tile enabled Amazon products' title='Tile enabled Amazon products' /><h2>How Does Sidewalk Make Finding Tiles at Home Faster?</h2>The fastest way to find a misplaced item at home with Tile is by making it ring a helpful tune. Imagine if instead of tearing apart the house looking for your keys or wallet, you could simply ask Alexa to find it for you, and moments later your Tile would start ringing loudly from inside your couch?Read more: <a href='https://tileteam.zendesk.com/hc/en-us/articles/115005861707-Amazon-Alexa-with-Tile' target='_blank' title='Opens in a new tab'>How to Set Up Your Tile in Your Alexa Skill</a>What does this mean for you? To start, this means more specific finding at home. With just a handful of Tiles and an Echo device, customers can quickly find their phone, wallet, keys, TV remotes, headphones, laptops, bags and so much more. And Tile users with more than one Echo device at home will benefit from even more specific location updates when finding items in their own home. Alexa will be able to tell you the name of the Echo device that your missing item is close to.And if you think you might’ve forgotten your wallet at home, your Echo device can also help you stay up-to-date on items you may have forgotten. When you leave something at home, like your keys or wallet, your Echo device will stay connected to your Tiles and display their live location on a map in your Life360 app, so you can relax knowing they’re safe and sound. <img src='https://images.ctfassets.net/nywvtjnh7p05/3de1OWTONmUopDzyOZoCWr/d5f4ce92551013fecb981fdc628c9ece/Blog_Body_Image__14_.jpg' alt='Tile products attached to household items' title='Tile products attached to household items' /><h2>How Does Sidewalk Make Finding Tiles Outside More Convenient?</h2>Tiled items that are lost outside of the home are typically outside of the Bluetooth range of their owner’s phone or tablet and can’t be found by making it ring. In the event that a Tile is lost on-the-go, Tile users can count on the global Tile Network to help locate their Tile. The worldwide community of phones and tablets running the Life360 app, as well as Network extenders such as Xfinity and Japan Taxi, will automatically and securely scan for lost Tiles and send secure location updates to their owner.Now, eligible Echo Devices around the neighborhood connected to Sidewalk can help you find your Tiled items. These Echo devices can also securely scan for and update the location of Tiles using Sidewalk’s Bluetooth frequency. This expanded relationship will exponentially grow the already massive Tile Network, which means lost Tiles outside the home will receive more location updates more often, helping customers track them down faster.To learn how to opt in or opt out of Amazon Sidewalk, learn more <a href='https://tileteam.zendesk.com/hc/en-us/articles/1500009711121-Tile-Amazon-Sidewalk' target='_blank' title='Opens in a new tab'>HERE</a>. Tile already locates millions of items every day, and this expanded integration with Amazon Sidewalk has the potential to greatly increase Tile’s finding power! What will you find with Tile? Have you used your Echo device to find your things at home? Join the conversation on <a href='http://www.instagram.com/tile' target='_blank' title='Opens in a new tab'>Instagram</a>, <a href='http://www.twitter.com/thetileapp' target='_blank' title='Opens in a new tab'>Twitter</a>, or <a href='http://www.facebook.com/tile' target='_blank' title='Opens in a new tab'>Facebook</a> and use #FindMoreWithTile!

A wallet on the sidewalk being located by Tile integrated Amazon Sidewalk

With this newly-expanded integration, eligible Echo devices can use Amazon Sidewalk to securely search for and connect to Tiles.

Amazon Sidewalk is About to Strengthen the Finding Power of Your Tiles

Finding your lost Inspire 2 has never been easier! We’ve partnered with Fitbit to integrate Tile finding technology into your Inspire 2 device, so you never miss a move.

<h2>Now You Can Finally Track Your Lost Fitbit</h2>Do your steps even count if you don’t get to track them with your <a href='https://www.fitbit.com/global/us/products/trackers/inspire2?utm_source=google&utm_medium=cpc&gclid=Cj0KCQjwrsGCBhD1ARIsALILBYqFTbmuuqptpj5cCF9HvM3f5Ksz9RVzTjPDn39q24vRNTTU1M4M4B8aAmVdEALw_wcB&gclsrc=aw.ds' target='_blank' title='Opens in a new tab'>Fitbit Inspire 2</a>? Well… technically yes, but thankfully it won’t come to that! If you’ve ever found yourself searching all over your house and car for your lost tracker in time to log your epic workout (or your recovery day, we see you) then we have great news for you: We’ve partnered with Fitbit to integrate our powerful finding technology directly into the Inspire 2 you know and love. Starting March 22nd, both new and existing Fitbit Inspire 2 users will be able to track their device with Tile, in the free Life360 app. Read on to learn more about how the integration works and quick tips for setting it up on your own Inspire 2! Installation tips are at the end of this article, so scroll all the way down if you want quick setup help.<img src='https://images.ctfassets.net/nywvtjnh7p05/2Js4vUt3lP528tuqYfYbos/1784790a3acbd0c7347cdb9b58d26c3d/TrackYourFitbitInspire2.jpg' alt='A person checking their Tile enabled fitbit while on a walk' title='A person checking their Tile enabled fitbit while on a walk' /><h2>How to Find Your Fitbit Inspire 2 with Tile </h2>If you lose your Inspire 2 somewhere nearby, like at your house, just open the Tile mobile app and tap the <q>Find</q> button to make your device vibrate so you can easily find it. Or, try using the <a href='https://tileteam.zendesk.com/hc/articles/203078468-Using-the-Proximity-Meter-when-you-can-t-hear-Tile-ring' target='_blank' title='Opens in a new tab'>Proximity Meter</a> in the Life360 app to guide you to it visually. And if your Inspire 2 is lost and far away, like maybe you left it at the gym, then you can use the map in your Tile mobile app to see the location of the last place you had it with you. If you return to the last place you had it and it’s still not there, you can take advantage of Tile’s global network of users to help you track it down. The Tile Network spans 195 countries and locates up to six million misplaced items every single day.<a href='/en-eu/blog/what-is-tile-network-community-find-lost-stolen-far-away' target='_self'>Read more: How Does The Tile Network Work?</a><h2>Lost Your Phone? Find it with Your Fitbit Inspire 2</h2>If it’s your phone--not your Inspire 2 that you’ve misplaced, it’s easy to use the Tile feature on your Fitbit device to make your phone ring loudly from wherever it’s hiding. Simply open the Life360 app from your Fitbit Inspire 2 and tap <q>Find my phone.</q> If your phone is connected and within Bluetooth range, it will start to vibrate and ring, even if it’s been set to silent! <h2>How to Set Up Your Fitbit Inspire 2 with Tile </h2>If you’re already using your Fitbit Inspire 2, simply open up your Fitbit app to see a prompt that will advise you to update your tracker’s device software. Once it’s been updated, download the Life360 app from the Google Play or Apple App Store and follow the steps to activate Tile on your Inspire 2.Just purchased your Inspire 2? Make sure to update your tracker during the initial setup. Once the update is complete, download the Life360 app from the Google Play or Apple App Store and follow the steps to activate the Tile feature on your Inspire 2. What else do you tend to lose? Will you find your lost Fitbit Inspire 2 with Tile? Join the conversation on <a href='http://www.facebook.com/tile' target='_blank' title='Opens in a new tab'>Facebook</a>, <a href='http://www.twitter.com/thetileapp' target='_blank' title='Opens in a new tab'>Twitter</a> or <a href='http://www.instagram.com/tile' target='_blank' title='Opens in a new tab'>Instagram</a>.Tile functionality requires installation of the Life360 App on iOS or Android operating systems, registration for a Life360 account and acceptance of Life360&#39;s Privacy Policy and Terms of Service. Not available in all languages.

Finding your lost Inspire 2 has never been easier! We’ve partnered with Fitbit to integrate Tile finding technology into your Inspire 2 device, so you never miss a move.


Find your Fitbit Inspire 2 With Tile

Now You Can Find Your Lost Fitbit Inspire 2 With Tile

Tile just launched four new earth tone colors—Seaglass, Clay, Slate, and Blush—designed to blend into your everyday life as naturally as they track your stuff. Inspired by the natural world, the new shades are calm, considered, and available now in Tile and Tile Slim through the Life360 app.

Let&#39;s just say it: most tech accessories look like they belong in a junk drawer. Not anymore. Tile just launched four new earth tone colors—<a href='https://www.life360.com/tile-trackers/product/tile-seaglass?icid=blog_earthlines_eu' target='_blank' title='Opens in a new tab'>Seaglass</a>, <a href='https://www.life360.com/tile-trackers/product/tile-clay?icid=blog_earthlines_eu' target='_blank' title='Opens in a new tab'>Clay</a>, <a href='https://www.life360.com/tile-trackers/product/tile-slate?icid=blog_earthlines_eu' target='_blank' title='Opens in a new tab'>Slate</a>, and <a href='https://www.life360.com/tile-trackers/product/tile-blush?icid=blog_earthlines_eu' target='_blank' title='Opens in a new tab'>Blush</a>—and they&#39;re the kind of shades you actually want clipped to your keychain, slipped into your wallet, or tucked in your bag. Down-to-earth colors that are, fittingly, down to track it all. Same unmatched finding power. A whole new palette.<h3> What Are Tile&#39;s New Earth Tone Colors?</h3>The new Tile color collection draws its inspiration from the natural world—oceans, mountainsides, sun-baked earth, stone. Each shade is grounded and familiar, the kind of color that feels intentional rather than incidental. No neons. No plastics. No trying too hard. Just four shades that go with your stuff. Here&#39;s what&#39;s new: Seaglass is a muted teal — think sea glass you&#39;d pick up on the beach, not the electric teal of a 2015 phone case. Soft, a little cool, and way more interesting than black on a keychain. Clay is warm and earthy — the kind of color that looks like it belongs on a shelf at an expensive ceramics studio. It also happens to look great tucked into a bag or clipped to your keys. Your wallet has never looked this good. (And now it&#39;ll never go missing, either.) Slate is a cool, understated gray rooted in stone. If you&#39;ve been waiting for a tracker that doesn&#39;t scream <q>tech accessory,</q> this is it.  Blush introduces a subtle pink that reads mineral rather than candy-coated. It’s refined — not overly polished. She&#39;s beauty, she&#39;s grace, she knows where your wallet is. All four colors are available in Tile and <a href='https://www.life360.com/tile-trackers/product/slim-blush?icid=blog_earthlines_eu' target='_blank' title='Opens in a new tab'>Tile Slim</a>. Mix, match, and track everything you love.<h3> Why Does Tile Color Actually Matter?</h3>Because you carry your Tile everywhere. It&#39;s on your keychain, in your bag, clipped to your luggage. It goes with you to the grocery store, the gym, the airport, your in-laws&#39; house. The things you carry say something about you—and your tracker should, too. This collection was built on a simple idea: peace of mind shouldn&#39;t have to look ugly. The shift toward softer, more muted tones isn&#39;t just happening at Tile. It&#39;s a broader move in design and fashion toward palettes that feel calm and cohesive—colors you choose to carry, not just something you need. Tile&#39;s new earth tones fit seamlessly into everyday objects and environments because that&#39;s exactly how they were designed. Premium. Intentional. Timeless. And yes, still completely capable of finding your keys from across the house.<h3> What Can You Track With the New Tile Colors?</h3>Everything. That&#39;s kind of the point. Track your keys (obviously). Your bag. Your wallet. Your luggage. Your backpack. The TV remote. That pricey camera you take everywhere. Your bike. Tile&#39;s Bluetooth range goes up to 350 feet, and the ring is loud enough to hear from the next room. Picking a color? That&#39;s the hard part. And because <a href='https://apps.apple.com/us/app/life360-stay-connected-safe/id384830320' target='_blank' title='Opens in a new tab'>Tile lives inside the Life360 app</a>, you&#39;re tracking your stuff right alongside your people and pets—all in one place. One app. Zero wondering. Full peace of mind.<h3> The Tile + Life360 Combination: Everything, Tracked</h3>Here&#39;s what makes the new Tile colors even better: they work with Life360, the family connection app that keeps your people, pets, and most important things close. From the <a href='https://www.life360.com/location-sharing?icid=blog_earthlines_eu' target='_blank' title='Opens in a new tab'>Life360 app</a>, you can:<ul><li>Find your things — Play a sound on your Tile, or track it down on the map</li><li>Find your phone — Use Tile to make your phone ring even when it&#39;s on silent</li><li>Send an SOS — Use the SOS button to discreetly send an alert to your Circle</li></ul>So while your <a href='https://www.life360.com/tile-trackers/product/slim-clay?icid=blog_earthlines_eu' target='_blank' title='Opens in a new tab'>new Clay</a> or <a href='https://www.life360.com/tile-trackers/product/slim-seaglass?icid=blog_earthlines_eu' target='_blank' title='Opens in a new tab'>Seaglass Tile</a> is turning heads, it&#39;s also quietly doing the most important job it&#39;s ever had.<h3> How to Choose Your New Tile Color</h3>Genuinely can&#39;t pick? Here&#39;s how to think about it. Seaglass is for anyone who gravitates toward cooler tones — the kind of person who has a linen everything and probably owns at least one piece of sea glass already. It&#39;s calm-looking without being boring. Clay is warm and earthy. If your vibe runs more <q>natural materials and neutral tones</q> than <q>bright pops of color,</q> Clay is going to feel like it was made for you. Also just looks really good against leather. Slate is the easy answer if you&#39;re genuinely undecided. Gray sounds boring until you see it — it&#39;s more of a cool stone tone in person, and it goes with literally everything without looking like you just grabbed whatever was closest. Blush tends to surprise people. It&#39;s pink, but it&#39;s not pink pink — more like a dusty rose that happens to be attached to a Bluetooth tracker. If you&#39;ve been waiting for tech that doesn&#39;t look like tech, this is the one. And if you still can&#39;t pick, get two. Your keys and your wallet don&#39;t need to match.<h3> Get the New Shades. Keep Track of Everything.</h3>Four new colors. The same hard-working tracking. And the peace of mind that comes from knowing your stuff is exactly where it should be. Earth tones aren&#39;t going away. Neither is your peace of mind.<a href='https://www.life360.com/tile-trackers/products?icid=blog_earthlines_eu' target='_blank' title='Opens in a new tab'>Shop the new Tile shades →</a>

Tile just dropped four earth tone colors—Seaglass, Clay, Slate, and Blush. Same hard-working Bluetooth tracking, now in shades worth showing off. Shop the new Tile colors.

Tile's New Colors: Seaglass, Clay, Slate & Blush | Life360

Life360

Tile's New Earth Tone Colors Are Here And They Track as Hard as They Trend

New Earth Tone Colors Are Here

Your keys went missing. Again. If you're weighing whether the Tile Pro is worth it — or how it stacks up against the AirTag and Tile Mate — this review breaks it all down. Range, battery, durability, cost, and which phone it actually works best with. Plus: there's an SOS feature most people don't know about. Here's everything you need to decide if the Tile Pro is the right tracker for you (and your whole family's map).

<h2>Summary</h2>What this article covers:A full breakdown of the Tile Pro: what it does well, where it has limits, how it stacks up against the Tile and Apple AirTag, and what is actually the right pick in 2026.<h3>Who it’s for</h3><ul><li>Android users looking for a durable, long-range Bluetooth tracker</li><li>Mixed-household families using both iPhone and Android devices</li><li>Anyone deciding between the Tile Pro and a cheaper Tile option</li><li>Life360 members who want to get more out of their tracker setup</li></ul><h3>Key Takeaways</h3><ul><li>The Tile Pro is priced at $34.99 and is Tile&#39;s top-of-the-line Bluetooth tracker.</li><li>It has a 500-foot Bluetooth range.</li><li>The user-replaceable battery lasts about a year, unlike embedded-battery models.</li><li>IP68 rating means it&#39;s dustproof and water resistant up to 1.5 meters.</li><li>The AirTag has a precision edge for iPhone owners due to the Ultra-Wideband (UWB)</li><li>The SOS feature is available through the Life360 app, not the standard Tile app.</li><li>Best fit: Android users, mixed households, and anyone already in the Life360 ecosystem.</li></ul>Tile has been in the Bluetooth trackers game for a while, and the<a href='https://www.life360.com/tile-trackers/products/tile-pro?icid=blog_tile-pro_eu' target='_blank' title='Opens in a new tab'> Tile Pro</a> sits at the top of their lineup. It&#39;s built for people who want more: more Bluetooth range, more durability, and a louder speaker compared to the standard<a href='https://www.life360.com/tile-trackers/products/tile-mate?icid=blog_tile-pro_eu' target='_blank' title='Opens in a new tab'> Tile</a>. At $34.99, it&#39;s Tile&#39;s premium option, designed to help you locate lost items like your keys, bag, wallet, or whatever else tends to disappear at the worst possible moment. It works with both iPhone and Android devices, integrates with the Life360 app, and comes with a user-replaceable battery, so you&#39;re not tossing the whole thing after a year. Is it worth the upgrade? That depends on who you are and what phone you&#39;re holding. Here&#39;s the full picture.<h2>Specs and Design: Built to Last</h2>The first thing you notice about the Tile Pro is that it feels solid. Where the Tile is plastic, the Pro has a metal frame. It&#39;s the kind of thing you can clip to your car keys and not worry about. The rectangular shape makes it easy to tuck into a bag pocket or slip onto a keyring without feeling bulky. There&#39;s a built-in attachment point at the top, so no extra accessories are needed to get it on your keys right out of the box. Unlike some third-party trackers that require a separate holder or case, the Tile Pro is ready to go as-is. Flip it over and you&#39;ll find a QR code labeled <q>Scan Me If Found.</q> If someone stumbles across your lost keys or bag, they can scan the QR code and get your contact info. It&#39;s a simple but genuinely helpful feature that doesn&#39;t require the finder to have any app installed. Most Bluetooth trackers don&#39;t include anything like this, and it&#39;s a nice touch for real-world recovery situations. The Tile Pro is water-resistant and boasts an IP68 rating, meaning it can handle submersion up to 1.5 meters for 30 minutes. The Apple AirTag and Samsung Galaxy SmartTag 2 are both IP67 certified. Same 30-minute window, slightly shallower depth. Not a huge practical difference day-to-day, but the Tile Pro edges them out on paper.<h2>Set-up and the Tile App</h2>Getting the Tile Pro running takes less than five minutes. Download the Tile app (available for both iOS and Android), create a free account, and pair your device. That&#39;s it. You also have the option to use the Life360 app instead of, or alongside, the Tile app. This is where things get more interesting, because the Life360 app is where bonus features like the<a href='https://support.life360.com/hc/en-us/articles/23053474049687-SOS-Alerts?icid=blog_tile-pro_eu' target='_blank' title='Opens in a new tab'> SOS feature</a> and<a href='https://support.life360.com/hc/en-us/articles/32278668390039-Smart-Alerts-in-the-Life360-app?icid=blog_tile-pro_eu' target='_blank' title='Opens in a new tab'> Smart Alerts</a> live. More on those in a moment. Once it&#39;s set up, the app displays Tile&#39;s location data on a map showing your tiled item&#39;s last known position. One important thing to understand: this is not real-time tracking. The Tile Pro is a Bluetooth tracker, not a GPS device. Location data updates when your Tile comes within range of another Tile or Life360 app user, so what pops up on the map is the most recent location it was detected, not necessarily where it sits right this second. For most everyday use cases, like finding lost items or locating a missing bag, this is totally fine. Just good to know going in. If you need real-time tracking for a pet or a family member, that&#39;s where the Life360 app&#39;s GPS features come in. It&#39;s also worth noting that older versions of the Tile app may have fewer features than the current release. Keeping the app updated ensures you&#39;re getting the full experience.<h2>The Tile Network: How Lost Items Get Found Beyond Bluetooth Range</h2>Here&#39;s where the Tile ecosystem really earns its keep. When your Tile Pro is beyond your personal Bluetooth range, it relies on the Tile Network, a tracking network built on the collective reach of Tile users and Life360 members. Any nearby device running the Tile or Life360 app will anonymously detect your tracker&#39;s signal and relay its location back to you. Nobody gets notified that they helped. It happens quietly in the background. Life360 reports over 70 million users, which means there&#39;s a large device network of phones passively helping locate lost Tiles every day. That&#39;s a real advantage over smaller or newer Bluetooth trackers that are still building their user base. The honest caveat: the network works best where people are. Dense urban and suburban areas have more Tile users nearby, which means faster and more reliable location updates. If your item goes missing somewhere rural or low-traffic, the tracking network has fewer devices to work with, and your chances of a quick ping go down. For comparison, Apple&#39;s Find My network runs on every iPhone, iPad, and Mac. Samsung&#39;s SmartThings Find network is similarly well-populated for Galaxy users. The Tile Network is competitive in populated areas but trails those two ecosystems in raw size.<h2>Bluetooth Range: What 500 Feet Looks Like in Your House</h2>Tile claims a 500-foot Bluetooth range for the Pro, which is impressive on paper. Real-world performance is a different story. Walls, furniture, floors, and interference all chip away at that number. In practice, most Tile users find that effective Bluetooth range lands somewhere between 120 and 200 feet when obstacles are involved, which is typical of limited Bluetooth range behavior across trackers in this category. That&#39;s still plenty for most homes, offices, and vehicles, but it&#39;s worth calibrating expectations before you picture your Tile pinging from a block away. What the Tile Pro does better than the Tile and most other trackers in close proximity situations is its chime volume. The tracker&#39;s chime is pretty loud, noticeably more so than the Tile, which makes a real difference when you&#39;re trying to locate something buried in couch cushions or tucked under furniture. You&#39;ll hear it. If you&#39;ve ever stood just feet away from a Tile and struggled to hear it ring, the Pro&#39;s louder speaker is the fix. One thing neither the Pro nor any Tile tracker offers: directional guidance. You&#39;re working off sound and signal strength rather than a <q>getting warmer</q> arrow. That means a bit of back-and-forth to zero in, which is worth knowing if you were expecting precision navigation.<h2>Battery Life: The Replaceable Battery Is a Bigger Deal Than It Sounds</h2>The Tile Pro uses a CR2032 coin cell battery, which is user-replaceable, with a manufacturer-estimated battery life of about one year. When it dies, you open the battery cover, pop in a new one, and keep going. This might sound unremarkable until you compare it to the Tile Slim and standard Tile, both of which have embedded, non-replaceable batteries. When those die, the device is done. You buy a new one. For the Tile Pro, a replacement CR2032 costs about a dollar. That&#39;s a meaningful long-term savings over repeatedly replacing entire Tile devices, and it&#39;s better for the environment too. If you hate throwing things away before their time, the replaceable battery alone might justify the upgrade from the Tile, especially if a dead battery has ever left you without a working tracker at the wrong moment. One thing to watch: frequent chimes and heavy network pings can drain the battery a bit faster than the one-year estimate. If you&#39;re constantly ringing your Tile to find your car keys, factor that in. The longer battery life compared to embedded-battery Tile models is still a clear win overall.<h2>Tile Premium and Subscriptions: What Costs Extra</h2>The core Tile app experience is free. You can ring your Tile, see its last known location, and use the<a href='https://support.life360.com/hc/en-us/articles/30583035151511-Tile-Notify-When-Found?icid=blog_tile-pro_eu' target='_blank' title='Opens in a new tab'> Notify When Found</a> feature to get alerted when your lost item is detected by the Tile Network, all at no cost. To unlock the full feature set, Tile offers two subscription tiers: Tile Premium ($3/month or $30/year) adds 30-day location history,<a href='https://support.life360.com/hc/en-us/articles/30583054431895-Set-Up-Tile-Smart-Alerts?icid=blog_tile-pro_eu' target='_blank' title='Opens in a new tab'> Smart Alerts</a> that notify you when you leave somewhere without your tagged item, and item reimbursement if things go missing for good. Tile Premium Protect ($99/year) bumps the reimbursement coverage up to $1,000 for lost or stolen items. Smart Alerts in particular are worth calling out. The ability to get a notification before you&#39;ve driven away without your wallet is one of those features that sounds small until the day it saves you a thirty-minute round trip. If you&#39;re already a Life360 Silver, Gold, or Platinum member, some of these features overlap with what your plan includes, particularly location history and alerts. Check your Life360 plan before adding a separate Tile Premium subscription on top of it.<h2>Android vs. iPhone: Does Your Phone Change the Math?</h2>Short answer: yes, a little. The Tile Pro works with both iOS and Android, which is genuinely useful for mixed households where not everyone is on the same platform. That cross-platform flexibility is one of its real selling points over trackers that are locked to a single ecosystem.<ul><li>For iPhone owners: Apple AirTag is deeply integrated into the Find My ecosystem and benefits from Apple&#39;s Find My network running on hundreds of millions of Apple devices. It also uses Ultra-Wideband (UWB) technology for Precision Finding. Directional arrows and distance estimates right show up on your screen. For iPhone-only households, AirTag is a very strong choice.</li><li>For Android users: the Tile Pro is a much more compelling option. AirTag is built for iPhone. Samsung&#39;s SmartTag 2 is built for Galaxy users. The Tile Pro works across Android devices without locking you into any specific manufacturer&#39;s ecosystem. Pair it with Life360, and you get crowdsourced finding, location history, Smart Alerts, and the SOS feature that generic Android find alternatives can&#39;t match.</li><li>For mixed households: Tile Pro&#39;s platform design means everyone can use the same tracker, the same app, and see the same map.</li></ul><h2>The SOS Feature: A Bonus Most People Miss</h2>Here&#39;s something the Tile Pro does that most people don&#39;t realize when they first buy it. Triple-press the button on your Tile Pro, and it sends a discreet SOS alert to your selected contacts with your location. It&#39;s completely quiet. Your contacts get notified so they can check in or send help fast. The ability to send SOS alerts lives in the Life360 app, not the standard Tile app. It also only works with 2024 and newer Tile models. But if you&#39;re already set up with Life360, the SOS feature turns a key tracker into a personal safety device, one that&#39;s already on your keychain every time you leave the house.<h2>Privacy and Security</h2>Tile handles privacy thoughtfully. Device identifiers rotate regularly, which limits the ability for someone to use a Tile to track another person without their knowledge. If an unknown Tile has been traveling with you, an alert will pop up on your phone, an anti-stalking measure that&#39;s become a standard expectation for Bluetooth trackers and one Tile takes seriously. Compared to Apple&#39;s Find My, Tile&#39;s end-to-end encryption is less comprehensive. Apple&#39;s system is designed so that even Apple can&#39;t access your location data. If privacy is your top priority and you&#39;re on an iPhone, that&#39;s worth factoring in when keeping track of what&#39;s right for you. For most everyday use cases like locating lost items and keeping tabs on your stuff, Tile&#39;s privacy protections are solid.<h2>Tile Pro vs. AirTag vs. SmartTag 2 vs. Tile</h2>Tile Pro vs. Apple AirTag ($29): AirTag wins on Find My network size, UWB precision, and price for iPhone owners. Tile Pro wins on Bluetooth range claim, IP68 vs. IP67 water resistant rating, user-replaceable battery, and Android compatibility. If you&#39;re on an iPhone and precision finding matters most: AirTag. If you&#39;re on Android or need cross-platform flexibility: Tile Pro. Tile Pro vs. Samsung Galaxy SmartTag 2 ($29.99): SmartTag 2 has UWB and tight integration with Samsung phones. If you&#39;re a Galaxy user, it&#39;s the natural fit. For everyone else on Android, especially non-Samsung devices, Tile Pro plus Life360 is the stronger combination. Tile Pro vs. Tile: Tile is smaller, cheaper, and handles basic finding well. Tile Pro has a louder speaker, a longer Bluetooth range claim, metal frame construction, an IP68 water-resistant rating, and a user-replaceable battery. The Tile Slim sits between them for wallet use, with a thin profile, longer battery life, but no replaceable battery. If you&#39;ve ever been frustrated by the Tile&#39;s quiet chime or felt like it wasn&#39;t durable enough for daily carry, the Pro solves both of those problems. The Tile Slim is worth considering if a wallet is your primary use case and slim matters more than range.<h2>Who Should Buy the Tile Pro?</h2>Great fit:<ul><li>Android users who want a well-built, durable tracker with a longer range</li><li>Mixed iPhone/Android households that need one tracker the whole family can use</li><li>Anyone already using Life360 who wants to add their everyday items to the same map as their family</li><li>People who want a user-replaceable battery and plan to keep their Tile devices for years</li><li>Anyone who wants the SOS feature as a quiet personal safety tool</li></ul>Probably not the right fit:<ul><li>iPhone-only households who want UWB precision → Apple AirTag is likely the better call</li><li>Dedicated Galaxy users who want deep Samsung ecosystem integration → SmartTag 2 is built for you</li><li>Budget-first buyers who just need basic finding → standard Tile handles that for less.</li></ul><h2>Final Verdict</h2>The Tile Pro is a genuinely good Bluetooth tracker. The metal frame, louder speaker, user-replaceable battery, and water-resistant IP68 build make it a practical, durable everyday companion. The 500-foot Bluetooth range claim is optimistic in the real world, and the lack of UWB can be a gap for iPhone owners who want precision finding, but for Android users and mixed households, those limitations matter a lot less. The bigger picture: if you&#39;re already using Life360 to keep track of your family, adding the Tile Pro means your car keys, wallet, and bag show up on the same map as your people. The Life360 app brings Tile&#39;s location data together with family location sharing, Smart Alerts, and the SOS feature, all in one place. No switching between tools when something goes missing. That kind of consolidation has real value, especially when you&#39;re already stressed about finding something.<a href='https://www.life360.com/tile-trackers/products/tile-pro?icid=blog_tile-pro_eu' target='_blank' title='Opens in a new tab'> Shop the Tile Pro</a> and explore<a href='https://www.life360.com/plans-pricing?icid=blog_tile-pro_eu' target='_blank' title='Opens in a new tab'> Life360 membership plans</a> today.

Tile Pro review 2026: We tested the 400ft range, 82dB speaker & 1-year battery. See if the premium tracker is worth $35 vs Tile Mate.


Tile Pro Review (2026) | Life360

Tile Tips

Tile Pro Review (2026)

Lost keys happen to everyone. If you’ve ever needed to find your keys while your teen is hovering by the door, and you’re already late, you know the frustration. Lost keys are basically a rite of passage in 2026.

Lost your keys again? This guide breaks down how to find them fast—and how to make sure they never ghost you again.<h3>Who it’s for</h3><ul><li>Busy households juggling shared vehicles, backpacks, and packed schedules (we see you) </li><li>People looking for a simple, family-friendly key finder that works with iPhone and Android</li><li>Users who want fewer apps and an easier way to track keys, wallets, and other everyday essentials</li></ul><h3>Key Takeaways</h3><ul><li>Starting with pockets, bags, entry zones, and vehicles solves many cases fast</li><li>Zone-based searching and sound memory help when keys are truly missing</li><li>Bluetooth key finders are the most practical tracking device for everyday family use</li><li>Tile trackers let you ring keys, see last-seen locations, and avoid lockouts</li><li>Life360 brings people, keys, and other items into one app for less stress</li><li>Simple habits like a home base, clear labels, and separation alerts prevent future losses</li></ul> Lost keys happen to everyone. If you’ve ever needed to find your keys while your teen is hovering by the door, and you’re already late, you know the frustration. Lost keys are basically a rite of passage in 2026. When you’re juggling shared rides and chaotic schedules, with one keychain for everything, stuff gets lost. If you need help finding your lost keys today, look no further. Then, we can talk about the prevention tools that will make <q>find my keys</q> a two-tap problem tomorrow.<h2>Why We Lose Keys So Often (Especially in Busy Households)</h2>Most lost keys end up disappearing amid chaos and transitions in our everyday lives. During the course of the day, you may be juggling your phone, coffee, bags, and whatever your teen conveniently forgot to mention until T-minus 30 seconds before you need to leave. And, of course, all of this happens as you bounce from place to place – home to the car to school to practice, rinse and repeat. Every switch is basically an invitation for your keys to vanish into thin air.<h2>Where to Look First When You’ve Lost Your Keys</h2>Keys pulled a disappearing act? Deep breaths. There are a couple of places keys can be found more often than not.<h3>Check pockets (today’s clothes and yesterday’s)</h3>Start with every pocket: jeans, coat pocket, hoodie pocket, and yesterday’s pants (you know, the ones on the floor). If you’re trying to find my keys, pockets are the fastest win.<h3>Look inside backpacks, purses, and other bags</h3>Keys love to hide under chargers, snacks, and notebooks. Check backpacks, purses, gym packs, and tote bags. If the keys are on a bulky keychain, feel along the corners, and reach alllll the way to the bottom of every pocket. Those surprisingly deep pouches? Yeah, they&#39;re basically black holes for your keys.<h3>Inspect coats and hoodies</h3>Even if you <q>never put keys there,</q> autopilot does. Check sleeves and every pocket again, and don&#39;t forget the front pouch on your hoodies.<h3>Scan common surfaces</h3>Counters, nightstands, bathroom sinks, washer/dryer tops, and yes, the fridge. (It happens.) These are prime lost key zones.<h3>Search entry zones</h3>Hooks, bowls, trays, and shoe racks. Check the two-foot radius around the <q>key spot.</q><h3>Check the vehicle quickly</h3>Look in the seat gap, cup holder, center console, door pocket, and under floor mats. Car keys love the seat gap.<h3>Ask other household members</h3>Have other people check shared spots. Sometimes the fastest way to find lost keys is realizing someone <q>moved them to help.</q><h2>And If You Still Can’t Find Them...7 Proven Recovery Methods</h2>If the quick sweep fails, use these seven methods to find lost keys without turning your whole house upside down.1. Retrace your steps in reverseStart from the last moment you remember using keys. Reverse retracing is a reliable process to find my keys because it follows real actions, not just panicked guessing.2. Think in zones, not roomsOne counter. One table. One backpack. Finish a zone before moving on. Zone-based searching saves you from checking the same spot three times.3. Use sound memoryWhat were you listening to when you last had keys? Music, a podcast, the garage door? That sound cue can snap you back to the moment.4. Follow the <q>hands were full</q> ruleKeys get dropped where you need free hands: next to the coffee maker, by the leash, near the laundry basket.5. Check the weird-but-real spotsPantry shelf, bathroom counter, on top of the washer, under mail, under couch cushions. Missing keys often show up in places that make you laugh later (or cry, no judgment).6. Use your phone like a toolFlashlight + teamwork = winning combo. While you check the entry zone, have your teen check their backpack and hoodie pocket.7. Pause and resetPanic makes lost things harder to see. Take two minutes. Restart your zones. Most people find keys faster after a reset.<h2>Types of Key Finders and Tracking Devices Overview</h2>If your lost keys are turning into lock drama, it’s worth planning ahead. A lockout can mean a pricey lock/locksmith call, and nobody needs that surprise. No matter how hard you search, sometimes you simply cannot find your keys. Enter the ultimate solution for ending the <q>where are my keys</q> saga: key finders. A key finder is a small tracking device you attach to keys so you can track them later in an app. Options generally fall into:<ul><li>Bluetooth key finders (aka Bluetooth trackers)</li><li>Network-based trackers (some people think of Apple Find here.)</li><li>Ultra-wideband options (often marketed for precision finding)</li></ul>For most households, Bluetooth trackers are the practical sweet spot: simple setup, solid range, and fewer <q>where are my car keys</q> meltdowns.<h3>Bluetooth Key Finders</h3>A Bluetooth key finder connects to your phone. When your keys are within range, you can make the tracker ring to follow the (hot-cold style, but way better). If your keys aren’t nearby, most systems show a last-seen spot so you can retrace steps. Range is just distance: how far your phone can <q>talk</q> to the tracker. Got a bigger house? Choose a tracker with better range. If you mostly lose keys in backpacks, near the vehicle, or in a small house, the standard range usually does the trick.<h2>Comparing Key Finder Options: What Actually Matters</h2><ul><li>Shopping for a key finder can feel like a lot. Focus on these:</li><li>Range and distance (especially in a bigger house or garage)</li><li>Battery life (replaceable vs. gotta toss the whole thing later)</li><li>Volume (how loud the ring is inside backpacks or the vehicle)</li><li>The app experience (easy enough for a teen to use)</li><li>Compatibility (iPhone + Android households—aka most of us)</li><li>Subscriptions and additional features (alerts, history, support)</li><li>A key finder should reduce stress, not add tech homework.</li></ul><h2>How to Choose the Best Key Finder for Your Household</h2>For many households, Tile is the easy answer because it works across iPhone and Android, has a simple setup, and makes it easier to find keys way less dramatic (no more household-wide search parties). Some people choose Tile Premium for extra perks, but you can start simple.<h2>Tile Trackers + Life360: Keys, People, and Peace of Mind in One App</h2>Here’s the parent-life win: fewer apps, fewer excuses, faster results. With a Tile tracker connected in the Life360 app, you can track your keys right alongside the people you care about. So when you’re thinking, <q>I need to find my keys,</q> you’re not bouncing between screens. You just open one app, hit a button, and boom—even if your teen is already in the driveway. Tile trackers are made to easily attach to a key set or a backpack zipper. That matters when your teen’s keys live on a rotating collection of lanyards, gym bags, and <q>I swear I put them right here</q> surfaces. Bonus: Tile is cross-platform, so you can track from an iPhone or an Android device without making it a whole-family tech meeting. If you’ve used the tile app before, the flow will feel familiar. The difference is you’re managing people + Tile in one place, which comes in clutch when a set of shared vehicle keys goes missing, and everyone is convinced it’s someone else’s fault. One look at the Life360 app can replace a five-minute blame game with an actual answer. When you’re close, you can see the current location and make the tracker ring. That’s perfect for those <q>it’s definitely in the house</q> moments, when the keys are buried in couch cushions or hiding under a hoodie pocket. Press the button, follow the sound, crisis averted. When you’re not close, you still get a last-seen spot that helps you find lost keys fast. Instead of replaying the entire day from memory, you check the last-seen location, send a quick message, and avoid the late-night lockout drama. Bottom line: Life360 + Tile keeps the <q>find my keys</q> panic smaller, the routine smoother, and the stakes lower, which is exactly what busy households need.<h2>Prevent Future Key Loss: Habits That Actually Stick</h2>Losing your keys is frustrating, no matter what. But building some simple habits with Tile? That can help you avoid the whole missing keys drama in the first place.<h3>Create a home base</h3>One spot by the door. Same spot every day. Habits beat willpower.<h3>Use one sturdy system and keep it attached</h3>Here’s a simple idea: use one sturdy key chain and keep your Tile tracker on the same set forever. That way, you don’t rely on memory when things get hectic. (And yes, you can still use whatever style keychain you like.)<h3>Label trackers clearly in the app</h3>Names like <q>Car Keys,</q> <q>Spare Keys,</q> and <q>Backpack</q> reduce confusion when you’re searching.<h3>Enable separation alerts</h3>Enabling alerts is your <q>save me before I drive away</q> move. Enabling this one setting can prevent so many &#39;lost keys&#39; moments.<h3>Make it part of teen driving routines</h3>Keys go back to the home base after parking. Every time. Celebrate the wins. (It’s training, not nagging.)<h2>Keep Your Keys Where You Can Find Them With Tile</h2>Losing keys doesn’t mean you’re disorganized. It means you’re human and your day is full. Life360 helps take one worry off your plate by keeping the people you love and the stuff you lose in one place. With Tile built into the Life360 app, you can find your keys in seconds. Track car keys, track a wallet, and stop the daily scavenger hunt before it starts. <a href='https://www.life360.com/tile-trackers/products/tile-mate?icid=blog_find-lost-keys-2026_eu' target='_blank' title='Opens in a new tab'>Shop Tiles today</a> and start your free subscription. When everything’s accounted for, everyone breathes easier.<h2>FAQ</h2><h3>Can I track where my keys are?</h3>Yes. With a Tile tracker, you can track keys in the Life360 app, see the last-seen spot, and check the current location when you’re nearby.<h3>How do I find my lost keys?</h3>Start with pocket checks, backpacks, and entry zones. Then retrace steps in reverse. If you have a key finder, open the app and tap to make the tracker ring so you can find keys faster.<h3>How can I locate my lost car key?</h3>Check the vehicle first: seat gap, console, cup holder, door pocket. If you’re worried about a lockout, use your key finder to ring your car keys and track the last-seen spot.<h3>How do key finders work?</h3>A key finder uses Bluetooth to connect to your phone. In the app, you can ring your keys when they’re within range and view the last-seen location when they’re not.<h3>Can I find my keys if my phone is lost?</h3>If your phone is lost too (because of course it is), sign in from another device, or ask trusted friends in your Circle, to help. The goal is to keep at least one backup option for those days when everything decides to disappear at once.<h3>Are Bluetooth key finders safe for teens?</h3>Yes. They’re made to help locate items. They reduce lockouts, help teens build routines, and keep lost keys from becoming a bigger problem.<h3>Do I need a subscription to use a key tracker?</h3>Not always. Many features work without a subscription. Some plans add additional features like longer history and smarter alerts.<h3>What’s the best key finder for households?</h3>Look for a loud ring, a solid range, cross-platform iPhone + Android support, and an app that’s easy enough that your teen will actually use it. For many people, Tile checks those boxes.

Lost your keys? Learn 7 proven methods to find lost keys fast, plus how Bluetooth key finders prevent future searches. Never lose your keys again.

How to Find Lost Keys: The Ultimate 2026 Guide | Life360

Parenting

How to Find Lost Keys: The Ultimate 2026 Guide

After nearly 20 years as CEO, Life360 Co-founder Chris Hulls 
shares a personal letter on Lauren Antonoff’s promotion to CEO 
and his transition to Executive Chairman.

To Life360’s team, our investors, and whoever else has been following our journey, With the full support of the board, I’m excited to announce that after nearly 20 years of leading Life360, I’m promoting Lauren Antonoff to CEO and taking on the role of full-time Executive Chairman. <img src='https://images.ctfassets.net/nywvtjnh7p05/4NW3JmwD5jGphO5aqY25US/d4d8c968278208c147c2eefd35cc8d6f/chris-lauren-blog-image.jpg' alt='chris-lauren-blog-image' title='chris-lauren-blog-image' /><table><tr><td></td><td>(Lauren and me, this Sunday at my house, with our dogs, testing out the new pet trackers.)</td><td></td></tr></table>This was a challenging note to write. Moments like this come with a lot of pressure to sanitize the message and speak only in superlatives, but my brain isn’t wired that way. I disdain corporate speak and owe more than the standard <q>I want to spend more time with my family and Lauren is a great visionary product-centric strategic operator.</q> (I do, however, want to spend more time with my family, and Lauren is, in fact, a great visionary product-centric strategic operator.) I’ve never overhyped or played into the Silicon Valley kool-aid-drinking tech bro stereotypes. That’s probably why I never made a <q>30 Under 30</q> list… and also why I avoided the often corresponding securities fraud. Comms wrote me a draft. Legal wanted to chime in too. A lot of people had advice on what to say. But I ignored it and decided to share my own thoughts without talking points or filters, in this single message to anyone who wants to read it. When I turned 40 two years ago, I told the board I planned to transition as CEO before I turned 45. I also publicly shared that I expected to have another chapter at some point. So this shift isn’t sudden; it’s something I’ve been very intentional about. And I made it clear this would only happen when the company, the team, and I were all ready. This day has come, sooner than expected, because I’m confident Lauren is ready to take my place. The results she’s driven over the last year make that clear. Under her leadership, we’ve brought in exceptional new talent and leveled up the team we already had. Our organization is stronger than it’s ever been at every layer. We’re moving faster while maintaining quality. Marketing is on fire. International is taking off. Our brand has never been stronger. And we’re becoming highly profitable. On the topic of team, it’s a truism that nothing is more important than your people. Rather than call out a few and miss many, I’ll highlight the areas where our team has made parts of me obsolete. I no longer have to stay up at night worrying about location bugs, you’re ahead of me. I don’t need to be the one pushing us to lean into danger—look at how bold our new marketing campaigns have been. I don’t have to challenge systems and processes constantly—we now have people who bring real balance to the table. I don’t have to call BS on low-quality work—craftsmanship is getting elevated every day. I don’t have to stress about standards or hard decisions—we’re aligned on building a world-class team, and we’re doing it. So if things are going so well, why don’t I just stay CEO? I’ve always had a tendency to share the complete picture, not just the highlights. That probably cost me at times, especially in fundraising, but over the long run, it’s built credibility. People know I mean what I say. The honest truth is that my brute force style got results and still can, but being the backstop of last resort, 24/7, year after year, comes with a constant weight. After nearly two decades of being the last line of defense, I feel it more than I used to. There are parts of the CEO role I love that fuel me, and parts that drain me. When I’m running on empty, everything suffers. This move lets me focus on the work that plays to my strengths and delivers the highest impact for the company. But the CEO role needs someone who is all in on every aspect of it, every single day, and that’s Lauren. She leads in a way that brings out the best in people. She knows how to hire exceptionally well, set a high bar, and use process without overdoing it. When it comes to our users and long-term vision, we’re completely aligned — but in other ways, we’re polar opposites. The challenges that wear me down at this scale are exactly the ones that fire her up. She’s fresh, relentless, and loves the work. I can call her at midnight to talk Life360, and she’s not just available, she’s energized. We also click in a way that makes product work a joy. I’ve always had that with my co-founder Alex, and now I have it with Lauren too. In many ways, she’s a spiritual late-stage co-founder. We spar, challenge each other, and sharpen ideas, and we have a lot of fun doing it. Some of our biggest wins over the past year have come out of these sessions, often from initiatives she’s brought to the table. She’s not just a COO who executes my vision; she’s a creative force in her own right. I hope one day we can be like Jeff Weiner and Reid Hoffman at LinkedIn, one of those leadership duos people point to as a model for how to scale and evolve a company. Much of what’s launched this year, and what’s still to come, has her fingerprints all over it. By moving to Executive Chairman, I’m focusing on the parts of the job that give me the most energy and impact: strategy, high-stakes projects, product deep-dives, and key relationships. Over the past year, we’ve essentially tested this setup — Lauren took on more CEO responsibilities while I stepped back from daily operations and leaned into an outward-facing role — and the results speak for themselves. And, because this transition has in many ways already happened, most people on the team won’t notice much of a change, if at all. After nearly two decades here, I’ve seen almost every idea before, along with the mistakes we made trying them. My job now is to make sure we learn from that history and keep everything tied to the bigger arc of where we’re going, all while staying true to our Member Bill of Rights. Thinking multiple steps ahead is what I do best, and Lauren and I are fully aligned on where we’re headed. If she ever needs a pit-fighter, I’ll be here to tussle — whether that’s taking on patent trolls, bottom-feeding class action lawyers, causing trouble on TikTok, or injecting a little crazy in a way only a founder can. Just for fun, here’s a <a href='https://assets.ctfassets.net/nywvtjnh7p05/38jcdGGjm6424r58pEJlbv/9d5397ddcc0ea9469d20504c86319b9c/Life360_Executive_Summary_-_2008.pdf' target='_blank' title='Opens in a new tab'>seed pitch</a> I made in 2008. I’d give myself 9.5/10 for vision and 2/10 for execution. Half the initiatives we’re planning for next year were already in that old document. They just took 10x the time and 100x the money compared to what I expected as a then-naive entrepreneur. Better late than never! Life360 has been my life’s work, and that’s not changing. This move simply formalizes what’s already true: I’m shifting into a role that reflects where I am now and lets me keep contributing in a meaningful, sustainable way. With that, I’m excited to officially welcome our new CEO, Lauren Antonoff, as the leader for this next chapter. She’s already made a huge impact, and I have full confidence in where she’ll take us next. I’ll be right alongside her, continuing to push the vision forward. Together, we’ll focus on making Life360 the family super app that puts us alongside Facebook, LinkedIn, and other network giants. There is a real shot we can make this happen. Chris

After nearly 20 years as CEO, Life360 Co-founder Chris Hulls shares a personal letter on Lauren Antonoff’s promotion to CEO and his transition to Executive Chairman.

  Chris Hulls Reflects on Transitioning to Executive Chairman of Life360

Transitioning to Life360’s Executive Chairman

Chris Hulls on the CEO Transition

Back to school season promises fresh starts—but for most parents, it delivers chaos. From lost backpacks to missed check-ins and first-time drivers, the stress is real. This post explores how families are using Life360 and Tile to cut through the madness, stay connected, and make it through the school year with (some) sanity intact.

Life360 and Tile are making this chaotic season a little less unhinged Feeling overwhelmed already? You’re not the only one. Every August, we try to convince ourselves that this will be the year. The year we finally nail the morning routine. The year our kids don’t lose anything in week one. The year we don’t scream into a pillow by Thursday. Spoiler: It’s never that year. But even if back to school is still a chaotic mess of carlines, forgotten IDs, and <q>I swear I turned that form in,</q> there are ways to make it a little easier on yourself—and your family. Here’s what real parents are doing to stay semi-sane this season, with a little help from tech that’s built for real life.<h2>It’s Not Just You—This Season Is a Lot</h2>Back to school isn’t just a date on the calendar. It’s:<ul><li>A 4-page school supply list you didn’t see until Sunday night</li><li>The <q>Where’s my backpack?!</q> panic at 7:48 a.m.</li><li>Your teen forgetting to text you they made it to class</li><li>Constantly wondering where anyone actually is</li></ul>Whether you&#39;re juggling middle school, high school, college drop-offs—or all of the above—you’re not doing it wrong. It’s just a lot.<h2>What’s Actually Helping Parents Right Now</h2>We&#39;re not parenting experts. But we are experts at building tools that make everyday life easier to navigate. Here’s how families are using <a href='https://www.life360.com/' target='_blank' title='Opens in a new tab'>Life360</a> and <a href='https://www.life360.com/tile-trackers' target='_blank' title='Opens in a new tab'>Tile</a> to take the edge off:<h3>📍 <q>When You Just Need to Know They Got to School</q></h3>Use <a href='https://www.life360.com/learn/check-in-with-life360-place-alerts' target='_blank' title='Opens in a new tab'>Life360 Place Alerts</a> to get automatic notifications when your kid arrives at (or leaves) school. No more <q>did you make it?</q> texts. No more ghosting.<h3>🎒 <q>When Their Backpack Disappears Again</q></h3>Attach a <a href='https://www.life360.com/tile-trackers' target='_blank' title='Opens in a new tab'>Tile</a> to their backpack, laptop case, or lunchbox. Then when it inevitably goes MIA, you can actually find it—without asking the front office for the third time this month.<h3>🚗 <q>When They Start Driving Themselves — and Your Heart Stops</q></h3>Whether they’re brand new behind the wheel or just driving to sports practice, <a href='https://www.life360.com/driving-safety' target='_blank' title='Opens in a new tab'>Life360 Driving Reports</a> help parents stay in the loop on speed, routes, and arrival times. It’s not about control — it’s about peace of mind (and, fine, a little control).<h3>🤳 <q>When They Stop Answering Your Texts (Again)</q></h3>We’ve all been there. Location sharing and Check-Ins on Life360 give you the info you need without a <q>where are you???</q> text thread. They get more freedom. You get fewer gray hairs.<h2>Tiny Wins = Major Relief</h2>Sometimes all it takes is:<ul><li>Knowing they made it to 2nd period</li><li>Finding that $200 calculator before it hits eBay by accident</li><li>Seeing a smooth Drive Report after a solo trip to school</li></ul>We’ll take those wins. They count. They matter.<h2>TL;DR: It&#39;s Still Stressful. But You&#39;re Not Alone.</h2>Back to school hasn’t magically gotten easier in 2025. But with a few smart tools, a little humor, and a shared understanding that this season is truly next-level, it becomes something you can actually get through—without fully losing your mind. We’ve got your back (and your kid’s backpack). You handle the snacks—we’ll help with the rest.

Back to school chaos is real. Here’s how parents are using Life360 and Tile to stay organized, reduce stress, and survive the school year—mostly intact.

Back to School Stress Is Real: How Life360 Helps Parents

Stressed About Back to School? You’re Not Alone (Here’s a Little Help)

Back to School Is a Lot—Here's a Little Help

As economic anxiety rises, Americans are cutting back—but not on everything. A new national survey by Life360 reveals how people are reprioritizing in what we call the Anxiety Economy.

Amid inflation, tariffs, and concerns about AI-driven job loss, consumers are feeling increasingly uneasy about their financial future. To better understand how Americans are responding, Life360 conducted a national survey of 1,000 U.S. adults to explore current economic sentiment and spending decisions. The results show a clear emotional undercurrent: 71% of Americans feel economically vulnerable, and two-thirds describe the economy as <q>uncertain.</q> That unease is growing; 64% say their anxiety has increased since the start of the year.  While 65% report cutting back on spending, the bigger shift is in how people are choosing to spend. Many are moving their money toward comfort and peace of mind, redefining what counts as essential in today’s economic climate. <img src='https://images.ctfassets.net/nywvtjnh7p05/4JxE4NtwbzWiNnbI7VXlRD/d48d18181095857b440ff97ba9153fa0/Asset_2.jpg' alt='Asset 2' title='Asset 2' /> What is the Anxiety Economy?  The findings point to an emerging trend described as the Anxiety Economy, a shift where people are making emotionally driven trade-offs and holding onto the tools that help them feel safer, more in control, and less anxious. <q>Uncertainty is quickly emerging as the economy’s buzzword for 2025,</q> says Life360 economist Aaron Terrazas. <q>Over one in three Americans report that they have experienced uncertainty or difficulty at work recently – a figure that is even higher among younger Americans. In moments of elevated economic uncertainty, the premium on security increases: Investors seek safe assets, businesses prioritize safe investments, and families double down on peace of mind. The Anxiety Economy surges during these historical moments when risks are elevated and the future feels cloudy. As economy-watchers have seen repeatedly over the past few years, shifting vibes take on a life of their own – and have very real downstream consequences for where households spend and how businesses invest.</q>  The New Spending Hierarchy When asked to evaluate nine everyday expense categories, consumers said they’re most likely to cut back on dining out, online shopping, travel, and tech gadgets, with streaming services not far behind. But one category stood out: safety and security services, including features like emergency alerts for loved ones, home security notifications, and digital threat protections. It was the only expense where people were more likely to say they’re investing more (21%) than cutting back (20%). That puts safety ahead of categories like education and even fitness and wellness subscriptions when it comes to what people are protecting. In fact, Life360 found that nearly  8 in 10 Americans are more likely to invest in safety during times of turmoil, and that peace of mind is driving real trade-offs. <img src='https://images.ctfassets.net/nywvtjnh7p05/6J0YuBX0N5FwrHkKXGTpQg/385cd5f3e3e2f7ebf20c8cdf6df074a7/Asset_1.jpg' alt='Asset 1' title='Asset 1' /> <q>High inflation over the past few years, plus the fear that inflation could remain high or even reaccelerate in the coming months, is prompting families to take a closer look at their budgets,” says Life360 economist Aaron Terrazas. “Whenever the economic outlook has darkened, Americans have prioritized needs over wants. But the details of what types of spending fall into the needs bucket, and what falls into the wants bucket, evolve with each new generation.</q> <img src='https://images.ctfassets.net/nywvtjnh7p05/11BYX5M8mZ9YyFnQCS3YI7/b1d56cb9871f8e3438ca8b1ef0077326/Asset_3-v2.jpg' alt='Asset 3-v2' title='Asset 3-v2' /> A Generational Divide: Safety vs. Self-Care What Americans prioritize isn’t just shifting — it’s splitting along generational lines. When asked to rank their spending priorities after covering essentials like food and housing, Gen Z and Millennials consistently placed safety and security at the top, while Gen X and Baby Boomers prioritized health and wellness instead. <q>Research shows that our formative economic experiences shape our long-term attitudes toward risk and uncertainty,</q> said Terrazas. <q>The long echoes of pandemic-era uncertainty are clear in generational divides when it comes to what people prioritize in an uncertain world.</q> In short, younger generations aren’t just tech-native — they’re anxiety-native, and their spending reflects it. Consumers Rethink Their Subscriptions  Apps and subscription services are among the most popular discretionary spending categories, with 94% of Americans paying for at least one. The average monthly spend on apps sits around $73 for individuals and $96 for parents. However, those surveyed also expressed a desire to cut their app subscription budget by at least 23% (for individuals) and 31% (for parents). But even as many look for ways to cut back, certain types of apps are emerging as the most protected, with safety tools and streaming services tied for first place. <img src='https://images.ctfassets.net/nywvtjnh7p05/25q9SBAY9BdfROhQEdaxMF/995873501c5d493098ac31ca3246fa07/Asset_4.jpg' alt='Asset 4' title='Asset 4' /> Among parents, safety apps consistently rank as the most essential, outranking every other category, including streaming, music, delivery, wellness, and budgeting tools. But it’s not just a preference; multiple data points confirm that peace of mind is what families fight to keep.<ul><li>40% of parents describe safety and emergency alert apps as <q>non-negotiable</q> — more than any other category</li><li>55% of parents and 43% of individuals say they’d fight to keep location sharing because it helps them feel safer and more in control</li></ul>What Emotional Spending Really Looks Like When the world feels unpredictable, people aren’t just protecting practical tools; they’re holding on to what makes them feel better, whether that’s security and control or an escape. Customers ranked streaming services like Netflix and Hulu as the subscriptions they’re least likely to cut, along with apps that provide safety or peace of mind. <ul><li>82% are willing to pay more for products that provide peace of mind</li><li>88% say knowing their family is safe improves their well-being</li></ul>When asked how they’d spend an extra $100 in their tech budget, the average American would put roughly 20% toward safety and security apps. In short, safety is leading the pack, but there’s a broader shift toward tech that supports well-being, everyday functionality, and connection. Parents Are Doubling Down on Peace of Mind The research shows this shift is even more pronounced among parents. From juggling pickups and work meetings to keeping tabs on teen drivers or aging relatives, today’s families are navigating more stress, and they’re turning to safety tech to stay sane.<ul><li>85% of parents are interested in spending more on technology that makes their family safer</li><li>Families with school-aged kids (ages 6-10) are spending the most on safety features and services</li><li>And parents are leading the adoption of key tools like crash detection, roadside assistance, and location sharing</li></ul>These aren’t fringe behaviors. They’re part of a larger cultural shift in which safety is no longer just about emergencies—it’s about everyday peace of mind. More Than a Moment, It’s a Shift in Essentials The Anxiety Economy isn’t a trend. It’s a reflection of how modern families are navigating an unpredictable world. From solo commutes to teen drivers, keeping tabs on pets and aging parents, or monitoring their homes, families are increasingly integrating digital safety tools into their daily routines. <q>Safety tech is now a staple, not a splurge,</q> said Chris Hulls, Co-Founder and Chief Executive Officer of Life360. <q>Families are cutting back on everyday conveniences, but they’re not willing to sacrifice tools that help them feel safer, more connected, and more in control. Peace of mind is one thing they’re still willing to pay for.</q> In the Anxiety Economy, peace of mind is the new utility, and families are budgeting for it like they do electricity or Wi-Fi.# # # Survey Methodology: This sample of 1,000 US adults (aged 18-65) was surveyed on June 9th, 2025. Sampling was calibrated to obtain representative demographics by age, gender, race/ethnicity, and parental status. DKC Analytics conducted and analyzed this survey with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile apps and the mobile web, along with the desktop web. No post-stratification has been applied to the results.

New Life360 survey reveals how financial stress is reshaping spending. Americans are cutting back—just not on safety, connection, and peace of mind.

How Americans Are Spending in the Anxiety Economy

Life360 News

Consumers Are Cutting Spend, but Not on Safety: New Survey Unpacks the Rise of the Anxiety Economy

The Anxiety Economy 

Life360 is shining the high beams on the increase of digital distractions taking the wheel. We compiled a study analyzing over 60 billion data points of its members’ driving behaviors and surveyed another 1,000 U.S. drivers across all generations to uncover what’s really pulling attention off the road.

<img src='https://images.ctfassets.net/nywvtjnh7p05/3SaZ68simZ6CD5KDGKx3TB/5149d4036de19d99eab26e43cd7255cb/Distracted_Driving_Hero_Asset_2-1.png' alt='Distracted Driving Hero Asset 2-1' title='Distracted Driving Hero Asset 2-1' /> From social media scrolling to text alerts, digital distractions are taking the wheel–and it’s not just Gen Z to blame. As April is National Distracted Driving Awareness Month and summer 2025 is anticipated to see <a href='https://thevacationer.com/summer-travel-survey-2024/#:~:text=Interesting%20Demographic%20Comparison%20%E2%80%94%20American%20adults%20over%20age%2060%20are%20the,than%201%2C000%20miles%20from%20home!' target='_blank' title='Opens in a new tab'>nearly 200M Americans take road trips</a>, Life360 is shining the high beams on the increase of digital distractions taking the wheel. We compiled a study analyzing over 60 billion data points of its members’ driving behaviors and surveyed another 1,000 U.S. drivers across all generations to uncover what’s really pulling attention off the road. The results found that 86% of all drivers admitted to being distracted by technology, and even older generations who once swore by <q>10 and 2</q> can’t seem to resist a scroll at stoplights.  And the impact is serious: on average, Life360 detects 2,000 collisions every day.  As the leading family safety app trusted by millions, we equip families with tools to stay safer behind the wheel —from real-time location sharing to crash detection with emergency dispatch to driver safety reports— helping them navigate today’s roads with greater confidence and peace of mind. <h3>Chaotic Commutes &amp; High-Speed Multi-Tasking: What&#39;s Really Going on Behind the Wheel?</h3>While texting is often the assumed culprit for distracted driving, the truth is drivers are going far beyond just sending the classic <q>OMW!</q> text. Our survey found some of the biggest culprits are far wilder than what you’d expect. <ul><li>27% have confessed to changing outfits, shaving, putting on makeup, or even painting their nails on the road—and this increases to over 50% for Gen Z drivers</li><li>A whopping 72% of those who eat and drink while driving admit they’ve tried some seriously risky meals, like eating BBQ ribs or a bowl of hot soup</li><li>And 74% say the most embarrassing distraction of all is filming videos or creating social media content while driving</li></ul>Beyond tech and tacos, emotional distractions are also driving people off course. 1 in 5 drivers say stress from work or school—or a heated exchange with a friend or partner—can mess with their focus behind the wheel. (Raise your hand if you’ve ever cried while driving home from a breakup!) <img src='https://images.ctfassets.net/nywvtjnh7p05/2s5QdSvgMqDhub2DR5xo9h/d0a4ae9874e64c6c9695565b242f8da7/Distracted_Driving_Asset_4__1_.png' alt='Distracted Driving Asset 4 (1)' title='Distracted Driving Asset 4 (1)' /><h3>Content in the Car: Gen Z is Scrolling Toward Trouble</h3>It’s no secret that Gen Z is chronically online—but that obsession is following them into the driver’s seat. These habits aren’t harmless—they have real consequences. Life360 data shows rapid acceleration peaks at age 18, and crash rates are highest among 17 to 20-year-olds, suggesting many young drivers may not be giving the road their full attention.<ul><li>Nearly half (42%) of Gen Z drivers admit to watching online videos while driving</li><li>Over a third (37%) confess to scrolling social media while behind the wheel</li></ul>So next time you reach to sneak in a <q>get ready with me</q> video while merging onto the highway—maybe…don’t?<h3>Road Rage Against Age: The Generational Blame Game</h3>Which generation represents the riskiest drivers? It depends on who you ask. Over half (57%) of all drivers blame Gen Z for being the most distracted generation on the road. But (no shocker here) Gen Z drivers disagree–in fact, 54% of them point the finger at Baby Boomers, claiming they are the real culprits behind the wheel.Who’s right? This is what the data confirms:<ul><li>Turns out, the majority may be onto something — Gen Z drivers (ages 15–28) speed 84% more often than Baby Boomers. The peak in both speeding and rapid acceleration happens right around age 20.</li><li>But inside the family Circle, Dad might be the biggest offender. Our data reveals that dads consistently top the charts for speeding—clocking in 15% more often than moms. </li><li>And across the board, tech is taking the wheel. More than half of Millennials and over a quarter of Gen X admit to texting while driving. </li></ul><img src='https://images.ctfassets.net/nywvtjnh7p05/4bAUHcNhyh32JvQz7cHeD8/127d54d94e6cec167a0ee7163a5f4a0a/Distracted_Driving_Asset_1_updated__1_.png' alt='Distracted Driving Asset 1 updated (1)' title='Distracted Driving Asset 1 updated (1)' /><h3> Where Are We Driving the Most Distracted? Some Regions are Riskier than Others.</h3>Distracted driving might be a national problem, but some places are far more dangerous than others. Life360’s internal driving data reveals where aggressive and risky behaviors behind the wheel are happening most often—specifically tracking four key indicators: crashes, speeding, hard braking, and rapid acceleration.A state-by-state heat map reveals alarming distracted driving trends in regions across the US, and the results may surprise you. Our data shows that the South and West are consistent hotspots for dangerous driving behaviors with the following states leading the nation in risky driving habits: <ul><li>California may be the epicenter of aggressive driving. It tops the nation in rapid acceleration and is home to cities like Riverside, San Diego, Anaheim, and Los Angeles—all ranking among the top five worst offenders for rapid acceleration, hard braking, and speeding.</li><li>Florida has the highest percentage of crashes of any state in the country, with frequent rapid acceleration and hard braking to match. Tampa, Orlando, Miami, Jacksonville, and Fort Lauderdale make up five of the eight highest crash cities in America.</li><li>Arizona tops the nation in speeding and ranks among the highest for hard braking and rapid acceleration—on both urban highways and rural roads.</li><li>North Carolina drivers are hitting the brakes—hard. The state ranks #1 for hard braking and #2 for crashes, making it one of the riskiest places to be on the road.</li></ul>If you’re driving in one of these major metro areas, you might want to buckle up–literally and figuratively. Drivers in these cities consistently engage in risky behaviors, making them some of the most dangerous places to drive: <img src='https://images.ctfassets.net/nywvtjnh7p05/3Ygrp9v5GAGK6zZjYREncY/c463a2613639a7c5b898085aa78ff34b/Distracted_Driving_Asset_3_updated__1_.png' alt='Distracted Driving Asset 3 updated (1)' title='Distracted Driving Asset 3 updated (1)' /><h3> So, How Do We Drive Smarter? Let’s Shift Gears with Life360.</h3>The data is clear: distracted driving isn’t just a Gen Z problem—it’s an everyone-with-a-phone problem. Safer roads start with awareness, accountability, and the right tools. For families with teen drivers, Life360’s Driving Reports and Alerts can be a powerful teaching tool, helping parents and teens have real conversations about speed, phone use, and driving habits. And when things don’t go as planned, our Crash Detection and Roadside Assistance provides a crucial safety net, giving families peace of mind when they need it most.Eyes up, phones down— let’s build better driving habits together. Life360 Methodology: Internal Life360 driving data is derived from 60 billion proprietary data points collected across over 55 million opted-in users. The analysis focused on four core behavior indicators: crashes, speeding, hard braking, and rapid acceleration. All data was analyzed in aggregate and normalized on a per-trip basis to determine region- and demographic-specific risk patterns. The data reflects activity from 1/1/24-4/9/25. Major cities are defined as those with over 100 million recorded trips during the analysis period.<ul><li>Crashes: Detected using patented Crash Detection technology, which relies on a phone’s built-in sensors—like the accelerometer and GPS—to identify major collisions. A crash is recorded when a significant impact occurs while the vehicle is moving at speeds over 25 mph.</li><li>Extensive Speeding: Flagged when a user is traveling over 80 mph for at least 30 seconds, a threshold that reflects high-risk, excessive speeding.</li><li>Hard Braking: Occurs when a vehicle decelerates sharply, defined as a slowdown of approximately 8 mph or more within one second.</li><li>Rapid Acceleration: Logged when a car’s speed increases by about 8 mph or more in one second, a common sign of aggressive driving.</li></ul><h5>Survey Methodology:</h5>This sample of 1,000 U.S. drivers (aged 16 - 65) was surveyed between March 18, 2025 and March 20, 2025. All respondents are currently active, licensed drivers, confirmed by respondent self-confirmation. DKC Analytics conducted and analyzed this survey with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile apps and the mobile web along with the desktop web. No post-stratification has been applied to the results.

Life360 | Distracted Driving Report 

Driving Safety

Green Means Go. Red Means…Scroll? Digital Distractions Are Steering Focus off the Road for Every Generation

Green Means Go. Red Means…Scroll?  Digital Distractions Are Steering Focus off the Road for Every Generation

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