At a time when traditional family structures can feel less accessible or misaligned with the lifestyles of younger generations, pet parenthood has become a primary way for people to build connection, routine, and a sense of home.

As traditional life goals of homeownership, marriage, and parenthood feel less accessible or essential to younger generations across the globe, pets have emerged as a new priority, shifting modern family dynamics.  According to a new international study from family connection and safety app Life360, pets are increasingly viewed as children within households. In fact, 60% of pet parents say they are currently prioritising their time, love, and money on their pet rather than planning for children. Citing emotional benefits like reduced stress (81%) along with adding structure and a sense of responsibility (77%), and notably, reminding them to find joy in everyday life (79%), pet parenthood is being treated more as a chosen path than a placeholder.*  This new generation is not avoiding parental commitments; they&#39;re opting for a different breed of commitment, one that society broadly understands as offering more freedom and flexibility. <h3>Methodology</h3>Following the launch of its pet safety products, including a community-based Pet Finder Network and wearable Pet GPS tracker, Life360 conducted a comprehensive analysis of the over 6 million Pet Profiles added to family circles from around the world. The family connection and safety app interpreted  mobility patterns and in-app engagement to understand how pets fit into users’ daily routines and decision-making. This was paired with attitudinal insights from an international study exploring how pet ownership shapes relationships, emotional well-being, and broader lifestyle choices. What emerged was a portrayal of what it means to be a pet parent today.<h2> The Trends Defining Pet Parenthood</h2><h3>The SIPP &amp; DIPP Household </h3>Since integrating Pet Profiles into its app, Life360 has documented a steady increase in family circles containing solely one or two adults and a pet - these single income pet parents (SIPPs) and double income pet parents (DIPPs) are a new family dynamic  reshaping the Life360 community. In fact, more than 120,000 new Pet Profiles are created on Life360 each week and 62% of those pets are <q>only children,</q> meaning they live in a SIPP or DIPP household.** Treated as a true part of the family, 86% of SIPPs and DIPPs consider their pet to be like a child and, as such, include their pet in hallmark moments like vacations (48%), holiday gatherings (46%), engagement proposals (22%), and even weddings (30%).*<img src='https://images.ctfassets.net/nywvtjnh7p05/19f8DNCxaunWUNVrc0QiTK/52c9682a09980873b5a21771d1818fd4/Introduction.png' alt='Introduction' title='Introduction' /><h3> The Constant Companion</h3>The modern pet is not housebound. Over 75% of SIPPs and DIPPs’ daily routines are shaped by their pets, who now have a pronounced public presence as they accompany their parents just about everywhere.* Nearly a third (31%) of SIPPs and DIPPs admit to bringing their pets to at least three public venues each week. This includes restaurants and cafés (20%), grocery stores (16%), offices (14%), and even bars (14%). A well-traveled 9% have been on flights and another 14% regularly use public transportation.* <img src='https://images.ctfassets.net/nywvtjnh7p05/4ibGeeWrEAJLqDWymbpaef/bcdf60dd5879466f8290e17820ce3d9a/Commuting_Companion.png' alt='Commuting Companion' title='Commuting Companion' /><h3> Reverse Separation Anxiety</h3>The near-constant company of modern pet ownership may be driving a different kind of codependency. About a quarter of surveyed pet parents have declined social plans to avoid leaving their pet alone (23%) or have changed how or where they travel to accommodate their pet (26%).* Life360 has also noted users check on pets in the app at slightly higher rates than human children (a median of 15 times per month compared to 13 times, respectively). The majority of these check-ins occur in the evening, suggesting that pet parents experience the most separation anxiety during outings outside of business hours.**<img src='https://images.ctfassets.net/nywvtjnh7p05/2q7fqYqXvXBZ8emM96nZW7/e0f1fab409b6fa27d1f8292e9446ea24/Reverse_Separation_Anxiety.png' alt='Reverse Separation Anxiety' title='Reverse Separation Anxiety' /><h3> The Pet-to-Proposal Pipeline </h3>Raising a pet together has become a defining milestone in modern relationships, often arriving before marriage or children. Over half of SIPPs and DIPPs (56%) say that co-parenting a pet together can act as a stress test for a relationship before committing further. In fact, 43% have used, or would use, a pet to evaluate how a partner handles shared responsibility, making pet ownership a real measure of long-term compatibility.*<img src='https://images.ctfassets.net/nywvtjnh7p05/3OeGS7fhdrEf24FxXxBKyG/35aa7f55d87977edb774f907d83df0cb/Pet_to_Proposal_Pipeline.png' alt='Pet to Proposal Pipeline' title='Pet to Proposal Pipeline' /><h3> The Rise of the <q>Furry First Child</q></h3>While 62% of general survey respondents agree that pets allow people to maintain more freedom and flexibility than having children,*** 27% of current SIPPs and DIPPs do plan to have children eventually.* Meaning a fair amount of these pets will graduate from only child to oldest child in the coming years. Pet parenthood is also functioning as a rehearsal for building parental skillsets. More than half (55%) say a furry first child is a good way for couples to see if they are ready for children, noting that it has helped in developing patience (57%), time management (48%), playfulness and optimism (45%), emotional nurturing (43%), and even financial planning skills (32%).*<img src='https://images.ctfassets.net/nywvtjnh7p05/5Z1LV7pKvqnybc3iLH0JhA/13d5b9abeb5abdd2dcd827187f7799c1/Furry_First_Child.png' alt='Furry First Child' title='Furry First Child' /><h3> The Bottom Line</h3>At a time when traditional family structures can feel less accessible or misaligned with the lifestyles of younger generations, pet parenthood has become a primary way for people to build connection, routine, and a sense of home. While 19% of the  general population report having chosen to get a pet before having children,*** the sentiment is strongest among millennials specifically, with 45% currently on the same path — with a pet at home and children planned for the future.* Pet-first households are emerging as the dominant model of living, with pets reshaping how people approach relationships, identity, and long-term decisions. *	Survey of 6,000 single income pet parents and double income pet parents without children across the UK, USA, and Australia conducted between April 8, 2026  and April 14, 2026 **	Internal Life360 data, 2026 ***	Survey of 6,000 respondents (aged 18-45) across the UK, USA, and Australia conducted between April 8, 2026 			and April 14, 2026

Life360's Global Pet Parenthood Report explores how pets became a top priority as homeownership, marriage and parenthood feel less accessible.

Life360 Global Pet Parenthood Report

Economic insights and analysis from Life360, the family coordination, connection and safety app.

Life360 Research: Family Safety Insights

Research

Life360 Global Pet Parenthood Report: The Rise of the “Furry First Child”

Life360 data reveals how families are adapting to rising costs, with discount grocery visits climbing amid inflation and job uncertainty.

Key Insights:  ➮ Discount grocery shopping surges across the country: Visits to discount grocery stores increased 3x faster than other grocery stores over the past year nationwide. ➮ Economic uncertainty fuels discount shopping in D.C.: The metro region has seen one of the largest increases in discount chain traffic, jumping five spots in state rankings.  ➮ Job market strain fuels discount grocery growth in middle-income metros. Portland, Atlanta, and Sacramento are among the most impacted regions seeking a spike in discount grocers. <hr/>Examining where families spend their time outside of home, work, and school offers a revealing snapshot of everyday American life. While big-box stores dominate as the most common shared destination, few places capture the rhythm of family life quite like the grocery store. Across the country, grocery shopping remains one of the most universal family rituals—an errand that bridges regions, income levels, and generations. There are 26 unique grocery chains that top popularity rankings across the 50 states, and no single chain leads in more than six, underscoring how local these routines remain even within a shared national habit. Grocery stores are also on the frontlines of the big economic and social forces shaping our times – from inflation, to labor market jitters, to shifting family norms. Life360 data sheds light on how Americans’ grocery shopping habits are evolving through these economic headwinds.  <img src='https://images.ctfassets.net/nywvtjnh7p05/7g2g3RDU8Ry61aw5birrb4/f18d9d8a7d599a023c0deb4d905543df/Top_Grocery_Stores_by_State_2.jpg' alt='Top Grocery Stores by State 2' title='Top Grocery Stores by State 2' /> Visits to discount grocery stores increased 3x faster than visits to other grocery stores over the past year. Between September 2024 and September 2025, nationwide visits to discount grocery stores increased three times faster than visits to other grocery stores. More than one-in-eight (13.1%) grocery store visits nationwide are now to discount chains, compared to one-in-nine (11.6%) a year ago.  The increase has been largest in states where discount chains already accounted for a relatively high share of total grocery store visits. Where discount chains are established and accessible, shoppers are visiting them more. Oregon had the second-highest share of grocery store visits to discount chains a year ago, and has seen the largest increase since then: +4.0 percentage points to 30.0% of all grocery store visits. Its neighbors – Idaho (+3.5 percentage points to 34.5%) and Washington (+3.4 percentage points to 23.6%) also saw large increases in discount grocery store traffic from September 2024 to September 2025. <img src='https://images.ctfassets.net/nywvtjnh7p05/6bHNNyWxZQ7IHc4VWEtJIg/a73b45bba10580e49b22cd72a13acb1f/Quote_1.jpg' alt='Quote 1' title='Quote 1' /> The District of Columbia is an outlier: Despite having an average share of grocery store visits to discount chains a year ago, it has seen one of the largest increases in discount chain traffic. It was ranked 25th among states for the share of grocery store visits to a discount chain in September 2024, but has seen the sixth-largest increase over the past year. It is now ranked 20th for the share of grocery visits to a discount store, jumping five spots in the state rankings. It’s likely that this is related to the elevated degree of economic uncertainty prevailing in the Washington, D.C. metro area as it grapples with rapid cuts to the federal workforce. <img src='https://images.ctfassets.net/nywvtjnh7p05/kuTFbEvnfIM0Y87zGMhSE/e3df58923e6851b572c9a4ce9de7bae9/Change_in_Share_of_Discount_Grocer_Visits_1.jpg' alt='Change in Share of Discount Grocer Visits 1' title='Change in Share of Discount Grocer Visits 1' /> <img src='https://images.ctfassets.net/nywvtjnh7p05/wJHvBmhfjztKqgfIgrp4V/b2f42f1fdaf5394ed9e1aef4ac9fd272/How_Discount_Grocery_Visits_Have_Grown_Across_States.jpg' alt='How Discount Grocery Visits Have Grown Across States' title='How Discount Grocery Visits Have Grown Across States' /> Visits to discount grocery stores have increased more in areas where the unemployment rate has increased, especially in middle-income metros. On average, states and metro areas that have seen larger increases in the unemployment rate over the past year have also seen larger increases in the share of grocery store visits to discount chains:  The share of grocery store visits to a discount chain increased by 1.2 percentage points in the 21 states that saw their unemployment rate increase from September 2024 to September 2025. By comparison, the share of grocery store visits to a discount chain increased by 0.7 percentage points in 14 states that saw their unemployment rate decrease over the same period. (There was no change in the unemployment rate in the remaining eight states, which saw their share of grocery store visits to a discount chain increase by 1 percentage point.) Notably, WinCo Foods – a discount chain – overtook Trader Joe’s as the top grocery store in California between Q2 and Q3 2025. On average, among the top 30 metro areas nationwide, middle-income metros—those with a median annual household income between $80,000 and $95,000 (2023 dollars), including places like Portland, Oregon; Atlanta, Georgia; Sacramento, California; and Riverside, California—have seen larger increases in visits to discount grocery chains. Discount grocery store visits have also increased in more affluent and less affluent metros, but the increase has been more muted. The upward trend has steepened since May 2025.  <img src='https://images.ctfassets.net/nywvtjnh7p05/4Yh1Mc6piXlf6618qDGzCx/4c0711d35f58275f886c4157485e77bc/Discount_Grocery_Visits_Are_Rising_Fastest_in_Middle-Income_Metro_Areas_1.jpg' alt='Discount Grocery Visits Are Rising Fastest in Middle-Income Metro Areas 1' title='Discount Grocery Visits Are Rising Fastest in Middle-Income Metro Areas 1' /> Dads do about one-fifth of the grocery shopping among families with two parents.  Nationwide, among Life360 family circles that include both a mom and a dad in Q2 2025, about 35.1% of grocery store visits were by a mom (with or without children), 21% of visits were by a dad (with or without children), 8.7% included both a mom and a dad, and 35.2% included neither parent. (We excluded family circles that include a <q>friend</q> or a <q>grandparent</q>.)  However, dads appear to do a higher share of grocery shopping in a few – perhaps unexpected – places. The states where these <q>grocery dads</q> had the highest share of grocery visits were: Rhode Island (30.3%), North Dakota (29.6%), Wyoming (26.6%), West Virginia (26.3%), and New Jersey (25.0%). By contrast, <q>grocery dads</q> were least common in Vermont (11.3%), Maine (15.0%), Kansas (15.1%), South Dakota (16.5%) and New Hampshire (17.7%).  Moms carry the highest burden of grocery shopping in Alaska (41.4%), Illinois (41.4%), Delaware (41.2%), Connecticut (41.2%), and Maine (40.2%).  <img src='https://images.ctfassets.net/nywvtjnh7p05/45zPLWl5xdOEzK1e9jtDeh/3fac8b944beb08368311e3bd34afd237/Grocery_store_dads.jpg' alt='Grocery store dads' title='Grocery store dads' /> Looking across the top 30 metro areas, there are eight metros where dads do upward of one-quarter of grocery shopping: Washington, D.C. (29.6%); San Jose, CA (29.3%); Austin, TX (27.8%); New York, NY (27.0%); Detroit, MI (26.2%); Buffalo, NY (26.2%); Minneapolis, MN (25.3%); and Seattle, WA (25.0%). At the other end, dads appear to carry the least of the grocery shopping burden in Oklahoma City, OK (16.4%); Salt Lake City, UT (16.6%); St Louis, MO (17.2%); Milwaukee, WI (17.7%); Charlotte, NC (17.9%); and Nashville, TN (18.0%). Methodology Analysis of Life360 member grocery store visits, excluding big box stores and discount stores where food is not the primary merchandise sold. Visits include any stop greater than 20 minutes at one of the 7,100 national and regional places of business tracked by Life360. The most visited grocery stores reflect the average number of visits per month for Q3 2025.  Discount grocery chains include: 99 Ranch Market, Aldi, Cash Saver, Cost Plus, Dollar General Market, Edwards Cash Saver, Food 4 Less, Grocery Outlet, King Cash Saver, Lidl, Pic-N-Sav Grocery Outlet, Price Rite, Save-A-Lot, Sharp Shopper, Smart &amp; Final, United Grocery Outlet, and WinCo Foods. State and metro unemployment rates are through August 2025, as reported by the <a href='https://www.bls.gov/news.release/laus.toc.htm' target='_blank' title='Opens in a new tab'>Bureau of Labor Statistics</a>. Metro population rankings and median household incomes are based on 2024 U.S. Census Bureau, American Community Survey data.

Life360 data reveals how families are adapting to rising costs, with discount grocery visits climbing amid inflation and job uncertainty.

Inside Everyday Family Life: Grocery Trends

Inside Everyday Family Life: Discount grocery store visits climb amid rising unemployment, inflation headwinds

As economic anxiety rises, Americans are cutting back—but not on everything. A new national survey by Life360 reveals how people are reprioritizing in what we call the Anxiety Economy.

Amid inflation, tariffs, and concerns about AI-driven job loss, consumers are feeling increasingly uneasy about their financial future. To better understand how Americans are responding, Life360 conducted a national survey of 1,000 U.S. adults to explore current economic sentiment and spending decisions. The results show a clear emotional undercurrent: 71% of Americans feel economically vulnerable, and two-thirds describe the economy as <q>uncertain.</q> That unease is growing; 64% say their anxiety has increased since the start of the year.  While 65% report cutting back on spending, the bigger shift is in how people are choosing to spend. Many are moving their money toward comfort and peace of mind, redefining what counts as essential in today’s economic climate. <img src='https://images.ctfassets.net/nywvtjnh7p05/4JxE4NtwbzWiNnbI7VXlRD/175e4d281b38828e76a4ab0a932c3f25/Asset_2.jpg' alt='Asset 2' title='Asset 2' /> What is the Anxiety Economy?  The findings point to an emerging trend described as the Anxiety Economy, a shift where people are making emotionally driven trade-offs and holding onto the tools that help them feel safer, more in control, and less anxious. <q>Uncertainty is quickly emerging as the economy’s buzzword for 2025,</q> says Life360 economist Aaron Terrazas. <q>Over one in three Americans report that they have experienced uncertainty or difficulty at work recently – a figure that is even higher among younger Americans. In moments of elevated economic uncertainty, the premium on security increases: Investors seek safe assets, businesses prioritize safe investments, and families double down on peace of mind. The Anxiety Economy surges during these historical moments when risks are elevated and the future feels cloudy. As economy-watchers have seen repeatedly over the past few years, shifting vibes take on a life of their own – and have very real downstream consequences for where households spend and how businesses invest.</q>  The New Spending Hierarchy When asked to evaluate nine everyday expense categories, consumers said they’re most likely to cut back on dining out, online shopping, travel, and tech gadgets, with streaming services not far behind. But one category stood out: safety and security services, including features like emergency alerts for loved ones, home security notifications, and digital threat protections. It was the only expense where people were more likely to say they’re investing more (21%) than cutting back (20%). That puts safety ahead of categories like education and even fitness and wellness subscriptions when it comes to what people are protecting. In fact, Life360 found that nearly  8 in 10 Americans are more likely to invest in safety during times of turmoil, and that peace of mind is driving real trade-offs. <img src='https://images.ctfassets.net/nywvtjnh7p05/6J0YuBX0N5FwrHkKXGTpQg/7df63dc3d3265c24aa1c937a006ea174/Asset_1.jpg' alt='Asset 1' title='Asset 1' /> <q>High inflation over the past few years, plus the fear that inflation could remain high or even reaccelerate in the coming months, is prompting families to take a closer look at their budgets,” says Life360 economist Aaron Terrazas. “Whenever the economic outlook has darkened, Americans have prioritized needs over wants. But the details of what types of spending fall into the needs bucket, and what falls into the wants bucket, evolve with each new generation.</q> <img src='https://images.ctfassets.net/nywvtjnh7p05/11BYX5M8mZ9YyFnQCS3YI7/42546ec8f3fc02ec910af92ef4b90e37/Asset_3-v2.jpg' alt='Asset 3-v2' title='Asset 3-v2' /> A Generational Divide: Safety vs. Self-Care What Americans prioritize isn’t just shifting — it’s splitting along generational lines. When asked to rank their spending priorities after covering essentials like food and housing, Gen Z and Millennials consistently placed safety and security at the top, while Gen X and Baby Boomers prioritized health and wellness instead. <q>Research shows that our formative economic experiences shape our long-term attitudes toward risk and uncertainty,</q> said Terrazas. <q>The long echoes of pandemic-era uncertainty are clear in generational divides when it comes to what people prioritize in an uncertain world.</q> In short, younger generations aren’t just tech-native — they’re anxiety-native, and their spending reflects it. Consumers Rethink Their Subscriptions  Apps and subscription services are among the most popular discretionary spending categories, with 94% of Americans paying for at least one. The average monthly spend on apps sits around $73 for individuals and $96 for parents. However, those surveyed also expressed a desire to cut their app subscription budget by at least 23% (for individuals) and 31% (for parents). But even as many look for ways to cut back, certain types of apps are emerging as the most protected, with safety tools and streaming services tied for first place. <img src='https://images.ctfassets.net/nywvtjnh7p05/25q9SBAY9BdfROhQEdaxMF/422886dbd17a497a56f774f84f2549a5/Asset_4.jpg' alt='Asset 4' title='Asset 4' /> Among parents, safety apps consistently rank as the most essential, outranking every other category, including streaming, music, delivery, wellness, and budgeting tools. But it’s not just a preference; multiple data points confirm that peace of mind is what families fight to keep.<ul><li>40% of parents describe safety and emergency alert apps as <q>non-negotiable</q> — more than any other category</li><li>55% of parents and 43% of individuals say they’d fight to keep location sharing because it helps them feel safer and more in control</li></ul>What Emotional Spending Really Looks Like When the world feels unpredictable, people aren’t just protecting practical tools; they’re holding on to what makes them feel better, whether that’s security and control or an escape. Customers ranked streaming services like Netflix and Hulu as the subscriptions they’re least likely to cut, along with apps that provide safety or peace of mind. <ul><li>82% are willing to pay more for products that provide peace of mind</li><li>88% say knowing their family is safe improves their well-being</li></ul>When asked how they’d spend an extra $100 in their tech budget, the average American would put roughly 20% toward safety and security apps. In short, safety is leading the pack, but there’s a broader shift toward tech that supports well-being, everyday functionality, and connection. Parents Are Doubling Down on Peace of Mind The research shows this shift is even more pronounced among parents. From juggling pickups and work meetings to keeping tabs on teen drivers or aging relatives, today’s families are navigating more stress, and they’re turning to safety tech to stay sane.<ul><li>85% of parents are interested in spending more on technology that makes their family safer</li><li>Families with school-aged kids (ages 6-10) are spending the most on safety features and services</li><li>And parents are leading the adoption of key tools like crash detection, roadside assistance, and location sharing</li></ul>These aren’t fringe behaviors. They’re part of a larger cultural shift in which safety is no longer just about emergencies—it’s about everyday peace of mind. More Than a Moment, It’s a Shift in Essentials The Anxiety Economy isn’t a trend. It’s a reflection of how modern families are navigating an unpredictable world. From solo commutes to teen drivers, keeping tabs on pets and aging parents, or monitoring their homes, families are increasingly integrating digital safety tools into their daily routines. <q>Safety tech is now a staple, not a splurge,</q> said Chris Hulls, Co-Founder and Chief Executive Officer of Life360. <q>Families are cutting back on everyday conveniences, but they’re not willing to sacrifice tools that help them feel safer, more connected, and more in control. Peace of mind is one thing they’re still willing to pay for.</q> In the Anxiety Economy, peace of mind is the new utility, and families are budgeting for it like they do electricity or Wi-Fi.# # # Survey Methodology: This sample of 1,000 US adults (aged 18-65) was surveyed on June 9th, 2025. Sampling was calibrated to obtain representative demographics by age, gender, race/ethnicity, and parental status. DKC Analytics conducted and analyzed this survey with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile apps and the mobile web, along with the desktop web. No post-stratification has been applied to the results.

New Life360 survey reveals how financial stress is reshaping spending. Americans are cutting back—just not on safety, connection, and peace of mind.

How Americans Are Spending in the Anxiety Economy

Consumers Are Cutting Spend, but Not on Safety: New Survey Unpacks the Rise of the Anxiety Economy

The Anxiety Economy 

New Features and QR Code Collar Tag Help Ensure Everyone’s Favorite Family Member is Connected and Cared For On and Off the App

New Features and QR Code Collar Tag Help Ensure Everyone’s Favorite Family Member is Connected and Cared For On and Off the App<img src='https://images.ctfassets.net/nywvtjnh7p05/7FPzZggmIeCkdrqj4uUsdh/43dc9d81c87400d500a8efbb5db92948/Hero.png' alt='Hero' title='Hero' />SAN FRANCISCO, August 25, 2026 - Life360 (NASDAQ: LIF), the leading family connection and safety company, today announced the launch of several new pet-focused offerings extending its coordination and peace of mind capabilities to the whole family - whether or not they’re allowed on the couch. The updates include new in-app Care and Connection features, like pre-set recurring routines, Zoomies Alerts, and activity roundups, as well as a new QR code Life360 Pet Tag.Just in time for International Dog Day (August 26), Life360 is helping families ensure pets don&#39;t get lost in the shuffle, literally or figuratively, as they settle back into hectic back-to-school schedules. With over half (53%) of parents citing more complex schedules for heightened anxiety during back-to-school season, accounting for an additional 10 hours a week spent planning family logistics, the new additions are meant to streamline pet care among family members and reunite lost pets with their families faster.* Following the recent launch of <a href='https://investors.life360.com/news-releases/news-release-details/life360-debuts-new-pet-tracker-and-pet-recovery-features' target='_blank' title='Opens in a new tab'>Life360 Pet GPS</a> tracker, which introduced advanced safety and recovery features like geofencing, escape alerts, and access to the largest global Pet Finder Network, these new additions focus on further integrating pets into everyday family life. HERE’S WHAT&#39;S NEW<ul><li>Care Features — Consistent pet care doesn&#39;t have to rely on one person&#39;s memory. Shared Care logs can be set to run on a recurring schedule to remind anyone in the family Circle to record walks, feedings, litter pan cleanings, or even medications with a tap. Completed care routines are visible to everyone, so no one gets tricked into serving a second dinner. <img src='https://images.ctfassets.net/nywvtjnh7p05/4zqTq0iNMt6uqA7KSWsy3H/6e60093db67d76a1134fff55669d3619/Routines.png' alt='Routines' title='Routines' /></li><li>Connection Features — Zoomies Alerts track when a pet has a burst of joy, and a Weekly Roundup recaps their routines like distance walked and who provided the most care, so the whole family can share in moments they&#39;d otherwise miss. (Available on dog Pet Profiles) <img src='https://images.ctfassets.net/nywvtjnh7p05/5yFgcLcdSgAWWm0iYngvdj/6195bcbdbfc8a0a26d99dab5ffeb295d/Zoomies___Weekly_Report.png' alt='Zoomies + Weekly Report' title='Zoomies + Weekly Report' /></li><li>Life360 Pet Tag ($7.99) — A new stainless-steel QR code collar tag that allows the finder of a lost pet to call or text its owner, or share location details with its family Circle instantly, no app required. Contact details linked to a Pet Tag can be updated any time through the pet’s Life360 pet profile.</li></ul><q>There are already over 8 million pets on Life360. These new pet Care and Connection features bring additional value and delight to pet parents everywhere,</q> said Mike Zeman, Chief Marketing Officer at Life360. <q>With these updates, we’re bringing our members–even the furry ones–more peace of mind by integrating every aspect of pet parenting into Life360.</q> <q>It can be really hard for dogs to have a sudden schedule change like back-to-school time, especially because the shift in less attention may cause anxiety and destructive issues,</q> said Bethany Wilson, Master Trainer at <a href='https://www.thepuppyacademy.com/' target='_blank' title='Opens in a new tab'>The Puppy Academy</a>. <q>However, a key strategy to help with the transition is giving your pet their own consistent schedule they can depend on. This might be an early morning walk before everyone else wakes up or a play session right after the kids go to school to get them nice and tired. This helps combat some anxiety the schedule change can cause.</q>Some Connection features*** require a linked Life360 Pet GPS tracker, which Life360 is making more accessible with a new Silver Bundle option. Previously enabled with only Platinum or Gold subscriptions, the new Silver Bundle includes a Life360 Pet GPS tracker and Silver tier subscription service for $99 (renewing at $99/year). Life360 pet Care and Coordination features are now available to members globally. <a href='https://life360.com/tile-trackers/product/pet-tag?icid=blog_pet-care-and-connection' target='_blank' title='Opens in a new tab'>Life360 Pet Tag</a> and <a href='https://life360.com/tile-trackers/product/gps-pet-tracker-black?icid=blog_pet-care-and-connection' target='_blank' title='Opens in a new tab'>Life360 Pet GPS</a> are now available on <a href='https://www.amazon.com/stores/page/838B869C-954A-4A4E-82F7-F179CAED5A8C?ingress=0&lp_context_query=life360&visitId=eb7aecc3-e8d6-4ccb-a9c6-1ece209ab229&lp_query=life360&lp_slot=desktop-inline&i=aps&store_ref=SB_A09397764E4ZIV59YWE1-A10459711W6O8QFHB95X4&ref_=sbx__sbtcd2_logo' target='_blank' title='Opens in a new tab'>Amazon.com</a> and <a href='/tile-trackers/products/pets?icid=blog_pet-care-and-connection' target='_self'>Life360.com</a> in the US, Canada, Australia, New Zealand, and the UK. # # #ABOUT LIFE360Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and hardware tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.*Survey conducted of 1,000 US parents of at least one child currently in school (public, private, or homeschool) between the ages of 10-17, confirmed by both consumer-matched data and self-confirmation. DKC Analytics conducted and analyzed this survey, conducted between July 25th and July 29th, 2025, with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile apps and the mobile web, along with the desktop web. No post-stratification has been applied to the results.**Life360 internal data, 2026***Zoomies Alerts and distance roamed portion of Weekly Recaps require a Life360 Pet GPS tracker

Life360 Launches Pet Care Features & QR Collar Tag

Life360 News

LIFE360 ANNOUNCES NEW PET CARE PRODUCTS SO NO ONE FORGETS FIDO THIS BACK-TO-SCHOOL SEASON

Create a Temporary Circle in Life360 to share real-time location with a group for a set time. Everyone sees everyone, and sharing stops automatically when it ends.

Two families. Nine people arriving from four different cities. Three of them on a different flight. One dad who insists he knows a shortcut and is now, somehow, forty minutes behind everyone else. Nobody has anybody else on Life360. But nobody wants to add nine people to their permanent Circle for a long weekend. What you need is a Circle that exists for the trip — and dissolves when it&#39;s over.<img src='https://images.ctfassets.net/nywvtjnh7p05/3jy9dIVXyXkeVdr4MLCs9x/155f071acef4abcac5b8cfd3a5415acc/Comparison-Chart__2_.jpg' alt='Comparison-Chart (2)' title='Comparison-Chart (2)' /><h2>Temporary Circles is Life360&#39;s group location sharing feature with a built-in expiry. </h2>Everyone you invite joins a shared Circle, sharing their real-time location with the whole group and seeing everyone else&#39;s — all inside the Life360 app. When your set duration runs out, location sharing stops automatically. No cleanup. No awkward removals. It just ends.Temporary Circles is live now in the Life360 app.<a href='https://www.life360.com/sign-up?icid=blog_temporary-circles' target='_blank' title='Opens in a new tab'>Try it today</a>.<div></div><h2>Why group coordination is a different problem</h2>There&#39;s a reason the group chat turns into chaos the second people split up at an event or arrive from different directions. The tools most people reach for — texting, WhatsApp, even temporary location sharing — are one-directional. One person updates the group on where they are. That&#39;s fine for two people. For a group of eight at a music festival, it breaks down immediately. The problem isn&#39;t that nobody&#39;s sharing. It&#39;s that everyone needs to see everyone. Temporary Circles solves exactly that. One person creates the Circle, everyone joins, and the shared map is live for the whole group — no one person playing dispatcher, no <q>I can see you but you can&#39;t see me</q> confusion, no thread of 40 location screenshots.<img src='https://images.ctfassets.net/nywvtjnh7p05/2mcoGDlDpG4nm9E7eIuV0K/3cc2485d83fba1c90323191de467ba11/Comparison-Chart__1_.jpg' alt='Comparison-Chart (1)' title='Comparison-Chart (1)' /><h3>Quick rule: </h3>Need the whole group on the same map? Try Temporary Circles. Just need to send someone your location? Start <a href='https://www.life360.com/blog/temporary-location-sharing?icid=blog_temporary-circles' target='_blank' title='Opens in a new tab'>temporary location sharing.</a><img src='https://images.ctfassets.net/nywvtjnh7p05/5IppYtHNBchIz84WFqKi2D/0277efc86085b97e9575da45f26fcff2/img-circle_creation-duration_picker__1_.jpg' alt='img-circle creation-duration picker (1)' title='img-circle creation-duration picker (1)' /><h2>Here&#39;s how it works</h2>Invite your group. Everyone joins right in the app. That&#39;s it. From that point, every member of the Circle can see every other member&#39;s real-time location on a shared map. Live, updated, accurate — the whole group in one view.<h3>While the Circle is active</h3>Every member&#39;s pin shows on the shared map. Someone went to get food and hasn&#39;t come back? You can see exactly where they are. The group split across two entrances? Everyone navigates to each other without a single text. The drive home turned into four different routes? The whole group tracks in real time until everyone&#39;s safe.<img src='https://images.ctfassets.net/nywvtjnh7p05/5VIOhXKkJ9jxXqku450vjE/033fcaa888b79697fbdb7cb9bc2549c2/img-circle_creation-duration_picker.jpg' alt='img-circle creation-duration picker' title='img-circle creation-duration picker' /><h3>When time&#39;s up</h3>The Circle closes. Every member sees a notification that the session has ended. Location access stops for the entire group — no residual visibility, no one lingering in a Circle that&#39;s run its course. Or end it early yourself, anytime, from the app.<h2>Group location sharing for concerts and festivals</h2>Your group is going to split up. It always does. Someone finds the merch booth, someone needs water, someone claims they&#39;re <q>right by the stage</q> — which stage being the open question. Create a Temporary Circle before you arrive. Set it for the duration of the event. From that point, everyone in your group has a live view of where everyone else is — no <q>I&#39;m by the blue tent</q> messages, no designated meeting spot you&#39;ll never find, no one waiting alone at the wrong entrance for 20 minutes. When the night ends and everyone scatters to their cars or their Ubers, the Circle is still live until you close it. When the last person is home safe, close it out. Done.<h2>Temporary location sharing for family vacations and extended family</h2>You probably wouldn&#39;t add the cousins to your permanent Life360 family Circle. But a family reunion weekend where everyone&#39;s driving in from different states and nobody knows the neighborhood? That calls for a shared map. Temporary Circles give extended family, visiting relatives, or a second family joining your trip real-time mutual visibility for exactly as long as the visit lasts. No one has to be added to anyone&#39;s permanent Circle. No awkward <q>should I remove them now?</q> conversation once it&#39;s over. The Circle runs for the weekend, or the week, and then it&#39;s gone.<h2>Location sharing for weekend trips, sports games, and group meetups</h2>The two-family road trip where three kids are in each car and nobody can agree on a lunch stop. The sports tournament weekend across four different fields. The work offsite where everyone&#39;s commuting from different hotels. The group dinner where half the people are still on the train. Set a Temporary Circle for the duration of the plan — one day or one week — and the whole group stays connected without a single <q>where are you?</q> text. When the plan is over, the Circle expires and everyone goes back to their normal Life360 setup.<h2>The group social contract, solved</h2>Adding someone to your permanent Life360 Circle says something. It&#39;s a commitment. And removing them — even when the moment has obviously passed — can feel loaded. Temporary Circles is built around a different social contract entirely. Everyone who joins knows exactly how long the Circle runs. There&#39;s no <q>why did you remove me?</q> because there&#39;s no removal. The Circle ends when it said it would. That&#39;s it. It means you can actually invite the people you need for the moment — the colleague on the work trip, the visiting in-laws, the friends doing the festival — without any of it becoming a permanent thing. Trust for the moment. Nothing more.<div></div><h2>Is a Temporary Circle right for you?</h2><img src='https://images.ctfassets.net/nywvtjnh7p05/5FEUcr4ElPOLFrLKLTPKow/d74ae58bc20aa53f6f11c9801bf92b53/img-best-for__1_.jpg' alt='img-best-for (1)' title='img-best-for (1)' /><h2>FAQ: Temporary Circles on Life360</h2>What is Temporary Circles on Life360? Temporary Circles is Life360&#39;s group location sharing feature with a built-in expiry. You create a Circle, invite your group, set the duration, and everyone shares their real-time location with each other inside the Life360 app. When the time runs out, the Circle closes automatically. How long can a Temporary Circle last? From one day to multiple weeks — you set it when you create the Circle. It closes automatically when time&#39;s up, or you can end it early at any point. Can everyone in the Circle see everyone else&#39;s location? Yes, that&#39;s the whole point. Every member sees every other member&#39;s real-time location on the shared map. It&#39;s mutual visibility — not one person broadcasting to the rest. Does everyone need the Life360 app to join? Yes. Temporary Circles is a full in-app experience. Everyone who joins needs Life360 on their device. If you need to share your location with someone who doesn&#39;t have the app, temporary location sharing] lets them view via a browser link — no download needed. Can I end a Temporary Circle before the timer runs out? Yes. The Circle creator can close it for the entire group at any time. When it closes, location access ends immediately for all members. Do Temporary Circles stop sharing automatically? Yes. The Circle expires at the end of the duration you set — no one needs to manually remove members or close the session. You can also end it early anytime. Can I use Temporary Circles for a concert or festival? It&#39;s one of the best use cases. Create the Circle before you arrive, invite your group, and everyone navigates to each other on the live map. Set the duration to cover the event and it closes on its own when the night&#39;s over. Can I create a Temporary Circle for a family vacation? Yes — especially useful for trips with extended family, in-laws, or another family joining you. Everyone gets mutual visibility for the trip without being added to a permanent Circle. Can people in a Temporary Circle see my regular Life360 Circle? No. Temporary Circle members can only see location shared within that specific session. They won&#39;t see your other Circles, location history, or anything outside the Temporary Circle. Is Temporary Circles available on all Life360 plans? Temporary Circles is available to Life360 members. <h2>Ready to bring your group together?</h2>Temporary Circles is live now in the Life360 app for iOS and Android. Create your first Temporary Circle — and let your next group moment actually feel effortless. Try Temporary Circles in the app today. See Life360 plans.

Create a Temporary Circle in Life360 to share real-time location with a group for a set time. Sharing stops automatically when it ends.

Life360 Temporary Circles: Group Location Sharing

Life360

Temporary group location sharing for trips, events, and everyday meetups

Temporary group location sharing

Disney World is the most magical place on earth — and the most effective place on earth for losing things you love. This guide gives you the exact packing list and two-tool tracking system (Life360 for people, Tile for stuff) so the only thing you're chasing all day is the next ride.

You&#39;ve got the tickets. The matching outfits. The plan. And roughly a thousand dollars of stuff shoved into a bag that your four-year-old is about to use as a stepstool.Welcome to ®Disney World — the most magical place on earth. And with a little preparation, you can keep it that way. Because the magic hits different when you’re not hunting for your sunglasses, your wallet, or — briefly, very briefly, but still — your kid. Here&#39;s the system that keeps it all together — so the memories you make are the good kind.<h2>The quick answer</h2>Bring your tickets in the app, ID, a payment method, a fully charged phone, a battery pack, sunscreen, ponchos, water, snacks, and your kid&#39;s gear. Then solve the two things that actually ruin park days: get your whole family on <a href='https://www.life360.com/location-sharing?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>Life360 so everyone&#39;s on one shared map</a>, and put a <a href='https://www.life360.com/tile-trackers/product/tile-mickey-mouse?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>Tile on your bag</a>, wallet, stroller, and phone so you can find your stuff the second it goes missing.The rule is simple. Life360 tracks people. Tile tracks things. That&#39;s it. That&#39;s the whole game.<h2>What to bring to ®Disney World: the essentials</h2>Pack light. Pack smart. Plan for sunshine, spontaneous rain, and the kind of fun that wears everyone out in the best possible way.<h3>Documents, payment, and your phone</h3><ul><li>Park tickets and reservations in the ®My Disney Experience app</li><li>ID and a payment method (tap-to-pay means one less thing to dig for)</li><li>A fully charged phone and a battery pack with a cable — your phone is your ticket, your map, your camera, and your tracker. Don&#39;t let it die.</li></ul><h3>Weather and comfort</h3><ul><li>Sunscreen, sunglasses, hats</li><li>Ponchos — buy them before you get to the gate, because the afternoon storm isn&#39;t a maybe</li><li>A refillable water bottle and a small hand fan</li></ul><h3>Kids and toddler gear</h3><ul><li>Stroller (label it — every stroller looks identical once you&#39;re inside)</li><li>Snacks and a change of clothes for the little ones</li><li>A recent photo of each kid saved to your phone, right now, before you need it</li></ul><h3>The easy-to-lose stuff</h3><ul><li>Phone, ear buds, wallet, keys, sunglasses — the small, expensive, slippery things that vanish in crowds</li></ul>That last list? That&#39;s the one that costs you. Let&#39;s deal with it.<div></div><h2>People vs. things: two different problems, two different tools</h2>Here&#39;s the thing nobody tells you before your first big park day: <a href='https://www.life360.com/blog/family-locator-app?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>tracking your family and tracking your stuff</a> are completely different problems. That’s exactly why <a href='https://www.life360.com/tile-trackers/products/limited-edition?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>Life360 and Tile work together</a> — one map for your people, one network for your gear.<h3>Track your family with Life360</h3>Life360 puts every family member&#39;s phone on <a href='https://apps.apple.com/us/app/life360-stay-connected-safe/id384830320?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>one shared map — iPhone</a>, <a href='https://play.google.com/store/apps/details?id=com.life360.android.safetymapd' target='_blank' title='Opens in a new tab'>Android</a>, whatever mix your crew is carrying. You can see where everyone is in real time and<a href='https://support.life360.com/hc/en-us/articles/35609060078743-Places-in-the-Life360-app?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'> set a Place Alert</a> at your designated meet-up spot, so you get a ping the moment someone arrives or leaves. No frantic texts. No group-chat chaos. Just one map.<h3>Track your gear with Tile</h3>A <a href='https://www.life360.com/tile-trackers/product/starter-pack-mickey-mouse?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>Tile is a small Bluetooth tracker</a> you clip to a bag, slip into a wallet, or attach to a stroller. Lost it? <a href='https://www.life360.com/plans-pricing?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>Ring it directly from the Life360 app</a>. Out of Bluetooth range? Tile&#39;s 95-million-device finding network quietly helps to locate its last known spot. And unlike <a href='https://www.life360.com/blog/tile-vs-airtag?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>Apple AirTag</a>®<a href='https://www.life360.com/blog/tile-vs-airtag?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>, Tile works</a> on both iPhone and Android — which matters when your family&#39;s carrying a mix.<h2>How to not lose your kids at ®Disney World</h2>Fifty thousand people in one park. Crowds move fast, and so do kids. Have the plan before you walk in.<ul><li>Pick a meet-up landmark in each park and a simple rule: if we get separated, we go here. Say it out loud to your kids on the way in.</li><li>Set a Life360 Place Alert at that spot. You&#39;ll get a notification the moment someone arrives — no shouting across a crowd required.</li><li>Tell your kids to find a cast member — the ones with name tags — if they can&#39;t find you. ®Disney cast members are trained for exactly this.</li></ul>If separation happens, open Life360, check the map, and head to your meet-up point. Calm wins every time. A plan beats luck.<h2>How to not lose your stuff: a 60-second Tile setup</h2>Do this the night before. In the hotel. While the kids are asleep and you finally have two minutes.<ul><li>Open the <a href='https://support.life360.com/hc/en-us/articles/28301509833495-Activate-a-Tile-in-the-Life360-app?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>Life360 app and pair each Tile</a> — it takes about a minute per tracker.</li><li>Put one on the diaper bag, one on the stroller, one in your wallet or clipped to your keys, and a sticker-style Tile on the back of your phone.</li><li>Ring each one from the app so you know exactly what sound to listen for.</li></ul>Then in the park: bag not where you left it? Ring it. Stroller lost in a sea of identical strollers? Ring it. Phone slipped out of a pocket on Space Mountain? (It happens.) Check the last known location and let the finding network do the work.<div></div><h2>A few ®Disney hacks that make tracking easier</h2><ul><li>Rope-drop the headliners first, then take a midday break before the heat and the meltdowns peak. Everyone&#39;s happier. Rides are shorter in the evening anyway.</li><li>Mobile order lunch — one less line, one less moment of juggling trays, toddlers, and a stroller you&#39;re trying not to lose.</li><li>Charge everything every night. Your tracking only works if your battery does. The power bank is not optional.</li></ul><h2>Your ®Disney packing + tracking checklist</h2>Screenshot this. Or print it and tape it to the suitcase. We won&#39;t judge.<ul><li>Park tickets + reservations (in the ®My Disney Experience app)</li><li>ID + payment method</li><li>Phone + battery pack + cable</li><li>Sunscreen, sunglasses, hats, ponchos</li><li>Water bottle + snacks</li><li>Stroller + kid gear + change of clothes</li><li>Recent photo of each child saved to your phone</li><li>Whole family set up on Life360 + meet-up Place Alert configured</li><li>Tiles on bag, stroller, wallet/keys, and phone</li></ul><h2>Track it all — before you ever reach the gate</h2>A thousand dollars of stuff. The most important people in your life. One very big park.Get your family on Life360, <a href='https://www.life360.com/tile-trackers?icid=blog_how-to-track-everything-at-disney-world_us' target='_blank' title='Opens in a new tab'>clip a Tile to everything</a> that matters, and spend the day actually watching the parade instead of scanning the crowd.That&#39;s what the magic is supposed to feel like.<div></div>

A theme-park day means $1,000 of phones, strollers, and a kid who bolts toward Space Mountain. Here's the packing + tracking system that keeps it all together.

How to Track Everything at ®Disney World (Without Losing Your Mind)

Parenting

How to Track Everything at ®Disney World 

How to Track Everything at ®Disney World Without Losing Your Mind

Your dog found the weak spot in the fence again. We get it. This guide compares Tractive and Life360 Pet GPS so you can stop guessing and get your dog properly tracked. Both have real-time GPS, virtual fences, and solid battery life. Tractive wins on health monitoring. Life360 wins on everything else — your dog shows up on the same map as your family, your whole Circle gets alerted if they escape, and tens of millions of members can help bring them home. Pets are family. They should be on the family map.

<h2>Summary</h2>A deep dive comparison between Tractive and Life360 Pet GPS, including how each tracker works and which one makes more sense depending on how your dog lives.<h3>Who It&#39;s For</h3><ul><li>Pet parents researching GPS trackers for their dog for the first time</li><li>Anyone who has seen Tractive GPS reviews and wants to know how it stacks up</li><li>Families who already use Life360 and are wondering if the Pet GPS fits their setup</li></ul><h3>Key Takeaways</h3><ul><li>Both Tractive and Life360 Pet GPS tap into satellites and cellular networks for real-time tracking with unlimited range.</li><li>Tractive offers health monitoring and activity tracking alongside location features.</li><li>Life360 Pet GPS puts your dog on the same map as the rest of your family in one app.</li></ul>Do you have a dog who, bless their heart, has made a personal hobby out of finding the one weak spot in the fence and absolutely going for it? You know the feeling. That split second of looking around and realizing your dog is just... gone. And then the frantic, heart-pounding scramble that follows. A GPS tracker doesn&#39;t prevent the great escape, but it does mean that when it happens, you&#39;re not wandering the neighborhood hoping that your fur baby is in an obedient mood. You know where your dog went, and you can easily go get them. Tractive and Life360 are some of the bigger names that come up when pet parents start researching trackers. They are. Both popular and well-reviewed, so how do you decide? This article breaks down what you actually get with each one so that you can make a call that fits how your family lives.<h2>How Dog GPS Trackers Actually Work</h2>How do these devices even work? What do you need to know to make an informed decision? Here&#39;s what we can tell you.<h3>GPS and Cellular Networks</h3>A <a href='https://life360.com/tile-trackers/product/gps-pet-tracker-black?icid=blog_tractive' target='_blank' title='Opens in a new tab'>GPS tracker</a> on your dog&#39;s collar taps into satellites to figure out where your dog is. That location data then gets sent to your phone via cellular networks, the same way your phone uses data for everything else. Most trackers have a built-in SIM card that connects to local networks automatically, which is what makes unlimited range possible. As long as there&#39;s cell coverage, the tracker can send location updates. In areas with poor cell service, like rural properties or remote hiking trails, that connection can get spotty. It&#39;s worth knowing before you assume the tracker will work perfectly everywhere.<h3>Virtual Fences and Safe Zones</h3>Most GPS trackers let you draw a boundary on a map around your home or any other area where your dog should stay. When your dog crosses that line, you get an alert. These are often called virtual fences or safe zones, and they&#39;re one of the more useful features any pet tracker can offer. The faster you know your dog has left a safe area, the faster you can do something about it.<h3>Live Tracking vs. Standard Tracking</h3>There&#39;s a difference between a tracker that updates every few seconds and one that checks in at regular intervals. Live tracking gives you a near-real-time picture of where your dog is moving. Standard tracking is more of a periodic check. Live tracking is more useful when something is actually happening, but it uses more battery. If you&#39;re running live tracking frequently, expect to charge more often regardless of which device you choose.<h2>What the Tractive GPS App Does</h2>Tractive has built a solid reputation in the pet tracking space. The Tractive GPS tracker taps into satellites and connects to local cellular networks via a built-in SIM card, giving it worldwide coverage in over 175 countries. Real-time tracking updates every few seconds, which is impressive for a device this size. Pet parents can create virtual fences and set no-go zones, getting escape alerts when their dog wanders somewhere they shouldn&#39;t. Location history is available through the Tractive app, going back up to 365 days depending on the subscription plan. The Tractive device is lightweight and designed to sit comfortably on a dog&#39;s collar without being noticeable. It&#39;s fully waterproof and shockproof, which matters for dogs who swim, run through mud, or generally treat every outdoor adventure like an Olympic event. The Tractive app also includes health monitoring and activity tracking, giving pet parents a picture of their dog&#39;s wellness alongside their location. Power saving zones are a useful feature worth calling out specifically. When your dog is in a known safe area like your home, the tracker uses less battery automatically. It&#39;s a smart way to extend battery life without having to manually adjust settings.<h3>Tractive Battery Life</h3>Battery life on Tractive devices varies by model. The DOG 6, their most recent dog tracker, lasts up to two weeks on a single charge with standard use. Older or standard models typically get around a week of battery life with regular use. The catch is live tracking. Running the tracker in live mode frequently drains the battery significantly faster. If your dog is the kind of escape artist who triggers a lot of active tracking sessions, you&#39;ll be charging more often than the box suggests. Power saving zones help offset this when your dog is home, but it&#39;s worth setting expectations.<h3>Tractive App Subscription Plans</h3>The Tractive GPS tracker requires a subscription plan to function. Without an active subscription, the tracker doesn&#39;t work. Plans start at around $5 per month on a two-year commitment, or $12 per month if you prefer to pay monthly. A premium subscription unlocks extended location history and additional convenience features. You can pause your subscription for up to six months if you don&#39;t need it, and cancel anytime.<h3>Where Tractive Falls Short</h3>Tractive is good at what it does, and what it does is track your dog. That&#39;s it. It lives in its own app. It has its own subscription. It exists in its own little world, completely separate from everything else going on in your household. There&#39;s no family map, and when your dog goes missing, the only person who gets notified is you. For pet parents who want a simple standalone tracker, that might be enough. But for families who think about safety as something that covers everyone, including the four-legged members, Tractive starts to feel like a piece of a puzzle rather than a complete picture. <div></div><h2> Here’s What Life360 Pet GPS Does</h2>Life360 Pet GPS starts from a different premise. Pets are family, which means your dog belongs on the same map as everyone else.<h3>Real-Time Tracking on Your Family Map</h3>The Life360 Pet GPS tracker taps into satellites and cellular networks to give you live location updates on your dog, right inside the Life360 app. The same app where you can already see your kids, your partner, and anything tracked with a Tile. No switching between apps or platforms to check. Your dog is on the map where they belong. Place alerts let you set safe zones around home, a dog sitter&#39;s house, the park, or anywhere else that matters. When your dog arrives or leaves, you know.<h3>Virtual Fences, Safe Zones, and Escaped Pet Mode</h3>Like Tractive, Life360 Pet GPS lets you create virtual fences and get escape alerts when your dog crosses a boundary. But when your dog actually goes missing, something else kicks in. Escaped Pet Mode instantly notifies everyone in your Circle. Not just you. Everyone. Your partner, your kids, your parents, and whoever else is in your Life360 Circle gets the alert and can help look, which gives you the best chance at getting your furry friend back where they belong.<h3>The Pet Finder Network</h3>This is where Life360 Pet GPS pulls away from any standalone tracker on the market. When your dog is missing, and you activate a Lost Pet Alert, your dog&#39;s details and your contact information get sent to nearby Life360 members. Life360 has tens of millions of members, which is a lot of extra eyes looking for your dog. No standalone tracker can offer that. It&#39;s not a feature you can replicate with a better device or a pricier subscription, but simply a platform used by tens of millions of families. <div></div><h3>Battery Life and Build</h3>Life360 Pet GPS gets up to 14 days per charge with average use. There&#39;s also a six-month low power reserve mode for extended periods when you need the tracker to stay active but don&#39;t need constant updates. It charges via USB-C and is water resistant, built to handle splashes, mud, and all the chaos that comes with an active dog.<h3>Life360 Membership and Pet GPS</h3>Life360 Pet GPS requires a Silver, Gold or Platinum Life360 membership. Silver runs $9.99 a month, Gold runs $16.99 per month and Platinum runs $24.99 per month. That membership covers your whole family, not just the dog. Crash detection, emergency dispatch, 24/7 roadside assistance, unlimited place alerts, and 30 days of location history are all included for everyone in your Circle.<h2>Tractive vs Life360 Pet GPS Tracking</h2>Side by side, this is how the two tracking apps for your pets compare:<ul><li>Real-time tracking and coverage: Both tap into satellites and cellular networks with unlimited range.</li><li>Virtual fences and escape alerts: Both offer virtual fences and escape alerts, though Life360 adds Escaped Pet Mode and the Pet Finder Network, which is a significant step up when your dog is actually missing.</li><li>Battery life: Roughly comparable, both landing around two weeks with standard use. Life360 Pet GPS adds a six-month reserve mode for extended low-power situations.</li><li>Health monitoring: Activity tracking and health alerts are a strength of the Tractive app.</li><li>The ecosystem: Tractive tracks your dog in its own app, while Life360 Pet GPS puts your dog on the same map as everyone else you love.</li></ul><h2>Life360 Is All about Peace of Mind</h2>Here&#39;s the thing about Tractive — it&#39;s a good tracker. But it only knows your dog. It doesn&#39;t know your family. Life360 Pet GPS does. Your dog gets a spot on the same map as your kids, your partner, and everyone in your Circle. And when something goes wrong, you&#39;ve got tens of millions of Life360 members ready to help bring them home. That&#39;s what makes it the better choice for most families. Not just better features, but a better fit for your lifestyle. Shop Life360 Pet GPS and bring your whole family together in one place.

Tractive vs Life360 Pet GPS: real-time tracking, battery life, subscription costs, and app features. See which GPS tracker is best for your dog.

Tractive vs Life360 Pet GPS: Which Is Better for Dogs?

Your pet is family — treat them like it. Browse tips, stories, and advice on pet safety, travel, and keeping the whole family (paws included) connected.

Pet Care Tips, Safety & More | Life360 Blog

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Tile just launched four new earth tone colors—Seaglass, Clay, Slate, and Blush—designed to blend into your everyday life as naturally as they track your stuff. Inspired by the natural world, the new shades are calm, considered, and available now in Tile and Tile Slim through the Life360 app.

Let&#39;s just say it: most tech accessories look like they belong in a junk drawer. Not anymore. Tile just launched four new earth tone colors—<a href='https://www.life360.com/tile-trackers/product/tile-seaglass?icid=blog_earthlines_us' target='_blank' title='Opens in a new tab'>Seaglass</a>, <a href='/tile-trackers/product/tile-dune?icid=blog_earthlines_us' target='_self'>Dune</a>, <a href='https://www.life360.com/tile-trackers/product/tile-slate?icid=blog_earthlines_us' target='_blank' title='Opens in a new tab'>Slate</a>, and <a href='https://www.life360.com/tile-trackers/product/tile-blush?icid=blog_earthlines_us' target='_blank' title='Opens in a new tab'>Blush</a>—and they&#39;re the kind of shades you actually want clipped to your keychain, slipped into your wallet, or tucked in your bag. Down-to-earth colors that are, fittingly, down to track it all. Same unmatched finding power. A whole new palette.<h3> What Are Tile&#39;s New Earth Tone Colors?</h3>The new Tile color collection draws its inspiration from the natural world—oceans, mountainsides, sun-baked earth, stone. Each shade is grounded and familiar, the kind of color that feels intentional rather than incidental. No neons. No plastics. No trying too hard. Just four shades that go with your stuff. Here&#39;s what&#39;s new: Seaglass is a muted teal — think sea glass you&#39;d pick up on the beach, not the electric teal of a 2015 phone case. Soft, a little cool, and way more interesting than black on a keychain. Dune is warm and earthy — the kind of color that looks like it belongs on a shelf at an expensive ceramics studio. It also happens to look great tucked into a bag or clipped to your keys. Your wallet has never looked this good. (And now it&#39;ll never go missing, either.) Slate is a cool, understated gray rooted in stone. If you&#39;ve been waiting for a tracker that doesn&#39;t scream <q>tech accessory,</q> this is it.  Blush introduces a subtle pink that reads mineral rather than candy-coated. It’s refined — not overly polished. She&#39;s beauty, she&#39;s grace, she knows where your wallet is. All four colors are available in Tile and <a href='https://www.life360.com/tile-trackers/product/slim-blush?icid=blog_earthlines_us' target='_blank' title='Opens in a new tab'>Tile Slim</a>. Mix, match, and track everything you love.<h3> Why Does Tile Color Actually Matter?</h3>Because you carry your Tile everywhere. It&#39;s on your keychain, in your bag, clipped to your luggage. It goes with you to the grocery store, the gym, the airport, your in-laws&#39; house. The things you carry say something about you—and your tracker should, too. This collection was built on a simple idea: peace of mind shouldn&#39;t have to look ugly. The shift toward softer, more muted tones isn&#39;t just happening at Tile. It&#39;s a broader move in design and fashion toward palettes that feel calm and cohesive—colors you choose to carry, not just something you need. Tile&#39;s new earth tones fit seamlessly into everyday objects and environments because that&#39;s exactly how they were designed. Premium. Intentional. Timeless. And yes, still completely capable of finding your keys from across the house.<h3> What Can You Track With the New Tile Colors?</h3>Everything. That&#39;s kind of the point. Track your keys (obviously). Your bag. Your wallet. Your luggage. Your backpack. The TV remote. That pricey camera you take everywhere. Your bike. Tile&#39;s Bluetooth range goes up to 350 feet, and the ring is loud enough to hear from the next room. Picking a color? That&#39;s the hard part. And because <a href='https://apps.apple.com/us/app/life360-stay-connected-safe/id384830320' target='_blank' title='Opens in a new tab'>Tile lives inside the Life360 app</a>, you&#39;re tracking your stuff right alongside your people and pets—all in one place. One app. Zero wondering. Full peace of mind.<h3> The Tile + Life360 Combination: Everything, Tracked</h3>Here&#39;s what makes the new Tile colors even better: they work with Life360, the family connection app that keeps your people, pets, and most important things close. From the <a href='https://www.life360.com/location-sharing?icid=blog_earthlines_us' target='_blank' title='Opens in a new tab'>Life360 app</a>, you can:<ul><li>Find your things — Play a sound on your Tile, or track it down on the map</li><li>Find your phone — Use Tile to make your phone ring even when it&#39;s on silent</li><li>Send an SOS — Use the SOS button to discreetly send an alert to your Circle</li></ul>So while your <a href='https://www.life360.com/tile-trackers/product/slim-dune?icid=blog_earthlines_us' target='_blank' title='Opens in a new tab'>new D</a>une or <a href='https://www.life360.com/tile-trackers/product/slim-seaglass?icid=blog_earthlines_us' target='_blank' title='Opens in a new tab'>Seaglass Tile</a> is turning heads, it&#39;s also quietly doing the most important job it&#39;s ever had.<h3> How to Choose Your New Tile Color</h3>Genuinely can&#39;t pick? Here&#39;s how to think about it. Seaglass is for anyone who gravitates toward cooler tones — the kind of person who has a linen everything and probably owns at least one piece of sea glass already. It&#39;s calm-looking without being boring. Dune is warm and earthy. If your vibe runs more <q>natural materials and neutral tones</q> than <q>bright pops of color,</q> Dune is going to feel like it was made for you. Also just looks really good against leather. Slate is the easy answer if you&#39;re genuinely undecided. Gray sounds boring until you see it — it&#39;s more of a cool stone tone in person, and it goes with literally everything without looking like you just grabbed whatever was closest. Blush tends to surprise people. It&#39;s pink, but it&#39;s not pink pink — more like a dusty rose that happens to be attached to a Bluetooth tracker. If you&#39;ve been waiting for tech that doesn&#39;t look like tech, this is the one. And if you still can&#39;t pick, get two. Your keys and your wallet don&#39;t need to match.<h3> Get the New Shades. Keep Track of Everything.</h3>Four new colors. The same hard-working tracking. And the peace of mind that comes from knowing your stuff is exactly where it should be. Earth tones aren&#39;t going away. Neither is your peace of mind.<a href='https://www.life360.com/tile-trackers/products?icid=blog_earthlines_us' target='_blank' title='Opens in a new tab'>Shop the new Tile shades →</a>

Tile's four new earth tones: Seaglass, Clay, Slate and Blush. The same hard-working Bluetooth tracking in shades worth showing off. Shop now.

Tile's New Colors: Seaglass, Clay, Slate & Blush | Life360

Tile's New Earth Tone Colors Are Here And They Track as Hard as They Trend

New Earth Tone Colors Are Here

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