Respecting Your Privacy Choices

We appreciate that you trust Life360 with your data, and we want to share a bit more about how we protect your data and the ways in which we use it and don’t use it.
Keeping your data safe from bad actors
We know your data says a lot about you, so we put a lot of effort into making sure that unauthorized actors can’t get their hands on it. This includes strict policies for our internal use of your data as well as investments in security to reduce the risk of unauthorized or unlawful access of your personal information.
Our relationship with data partners
We have two data partnerships limited to the US, Puerto Rico, Canada, and Mexico. These partners – Placer.ai and Arity – enable us to invest in the building and maintenance of numerous features we do not directly charge you for. In some cases, we also use services provided by these partners to provide essential (and in many cases life-saving) services to our members, including crash detection and place alerts.
Placer.ai is a location analytics company that studies visit trends, trade areas, and demographics. Their mission is to empower private and public organizations to make better decisions by helping them understand what’s really happening in the physical world. We work with Placer.ai to take Life360’s data points and run them through a process that groups, or “aggregates” data, removing personal identifiers and always using data from at least 50 people so that it cannot be traced back to an individual. Placer uses this aggregated data to build models and sells these models to customers like city planners, developers, and retail businesses to help them make decisions (such as where to add a stop sign or open a new location).
Arity is a mobility data and analytics company whose mission is to make transportation smarter, safer and more useful for everyone. Arity is a subsidiary of The Allstate Corporation. We use Arity technology to provide functions in the Life360 app, like drive detection and crash detection, and we allow Arity to use location data from our app to derive traffic and transportation insights. Importantly, these insights never include personally identifiable information. Arity sells these aggregated and anonymized insights to organizations like state Departments of Transportation and insurance companies that want to better understand transportation-related trends such as dangerous intersections or road segments.
We also partner with Arity to offer personalized advertising (more on that below).
Finally, we work with Arity to offer a program that offers personalized insurance quotes that can deliver significant savings for safe drivers. To participate in this program, which allows insurance companies to evaluate a summary of your driving characteristics, you must explicitly authorize access to your data for this purpose. You must provide your authorization each time you want a third party to access your information. More information on this program is available here.
Straight talk on advertising
At Life360, we are dedicated to enhancing our user experience while offering a robust feature set for our free users. To support this goal, we have launched an advertising platform that connects Life360 members with brands, products, and services relevant to their needs. By working with advertisers, we can continue to offer our leading location-sharing experiences without cost to you.
To maximize the relevance and value of these ads, they may be personalized based on the demographics you have shared with us or your location history. For instance, if you frequently visit pet stores, you might see ads for pet food rather than something more general.
To enable personalized advertising, Life360 leverages the data it collects from users in a privacy-first approach. We ensure the privacy of your data in the following ways when used for advertising:
- Audience Clustering: We group audiences into clusters of at least 10,000 users, adding an extra layer of obfuscation.
- Location Data Security: Individualized location data used for advertising never leaves our platform.
- Excluding Minors’ Data: Data from Life360 members under the age of 18 is excluded from advertising data.
- Protecting Sensitive Locations: We do not use your location data from sensitive places such as medical clinics, K-12 schools, military facilities, and places of worship.
We offer premium membership tiers for users who prefer an ad-free app experience. Additionally, users can opt out of personalized advertising to control how their information is used.
How to opt-out of personalized advertising and personal information sharing
Life360 members can opt out of personalized advertising by following these steps:
- Tap on Settings
- Tap on Privacy & Security
- Tap on Do Not Sell or Share My Personal Information
- Toggle off Personal Information Sales
You are opted out by default if you have turned off tracking for Life360 on your device’s operating system level privacy and security settings.
As always, you can find our complete Privacy Policy here.